2. The digital marketing evolution
Historically, brands
were great at talking
about themselves
The emergence of
social taught brands
to listen
Now, consumer
behavior is shifting
once again
Wednesday, August 28, 13
9. 20,000 Pins + 300,000 Repins
Image characteristics
•Color
•# of Colors
•Aspect ratio
•saturation
•lightness
•background ratio
•presence of faces
Wednesday, August 28, 13
15. • Started mid Q1
• 80% growth over last
5 months
• Content: stacking
and motivation
nation
• Direct link to product
• Larger AOV vs FB
(last click attribution)
•
Wednesday, August 28, 13
17. • #1 social platform
• 47.9k followers,
19.2M reach
• 128% growth over last
5 months
• Video increasingly
part of larger strategy
• Mainly A&A product
and “behind the
scene” photos
Wednesday, August 28, 13
18. • #1 social platform
• 47.9k followers,
19.2M reach
• 128% growth over last
5 months
• Video increasingly
part of larger strategy
• Mainly A&A product
and “behind the
scene” photos
Wednesday, August 28, 13