1. Stories made social

2. Wattpad is a community of writers and readers
collaborating and sharing original fiction, non-
fiction and fan fiction.
!
Serial. Social. Mobile.
A Community of
Writers and Readers

3. Personal
Connections
110,000,000 Reads
100,000 Comments
120,000 Fans
WRITER
READER

4. Stories are
Huge
28M user per month
!
Engaging
6.2B minutes per
month
!
Social
450M Social
Interactions last year
Mobile
85% Mobile Usage
!
Growing
10 hrs reading/
minute

5. A Millennial Demographic
13-1825-30
18-25
30+
60/40

6. What’s your
Brand Story

7. Brand Stories
There are 3 components to a successful campaign on Wattpad
Media & Targeting Social &
Fan Engagement
Share
Write Interact
VoteComment
Creative strategy

8. Presence
!
Creation
!
Curation

9. Targeting
!
Native Promotion
!
Engagement

10. Stories made social
Golden Venture Partners
Version One Ventures
Jerry Yang
August Capital
Raine
Northleaf Capital Partners
Funded by:
Union Square Ventures
Khosla Ventures
OMERS Ventures
Aron Levitz, Head of Business Development
wattpad.com/AronIsHere
@AronIsHere