1. @worldofschwartz
Lori H. Schwartz
Managing Partner
Opening Remarks by Summit Host
“The Future of Data-Driven Creativity”
StoryTech

2. THE ENEMY WITHIN
Text here
@twittername

3. ARE YOU LEFT OR RIGHT?

5. How many times is
facebook going to show me
the ad of the shoes I
already bought?
Real contextual marketing
would know when you had
bought the damn shoes
and stop bugging you

7. DYNAMIC CREATIVE OPTIMIZATION

9. Videos Beauty
Brands Produce
Less than 1 minute
1-3 minutes
3-10 min.
10+ minutes
What People
Actually Watch
Less than 1 minute
1-3 min
3-10 min
10+ minutes
LEVERAGE DATA FOR INSIGHTS

11. THE FRIENIMIES

12. Day 2

13. title
“title”

14. 16MM
Breakfast Bar
Consumers
16MM
Purchases
Diet Foods
17MM
Special K
Cereal Consumers
“Join our Challenge”
“A convenient
solution”
“Try our new
products”
SMARTER ABOUT WHO WE TARGET
TRADING IN

15. FEED BACK INSIGHTS
Make programmatic work smarter, marry
to performance optimization

16. SHORT TERM VS. LONG TERM
@shenan We're pushing so hard towards
over targeting, there's a risk of missing
something important - that aha moment
WE CAN’T FORGET TO BUILD DEMAND

17. UNIQUE WAYS TO THINK ABOUT DATA
-Data should be accessible,
easy to discover, and easy to
process for everyone
-The longer you take to
find the data, the less
valuable it becomes
-Whether a dataset is large or
small, being able to visualize it
makes it easier to explain

18. FROM THE PUBLISHERS

19. DATA AS ART
EMOTIONAL DNA – HOW THE
AUDIENCE EVALUATES
CONTENT

20. NEW DATA PLATFORMS -

21. CONTEXT - ART OF THE SCIENCE