17. EL REY EMOTIONAL ATTRIBUTES
Undemanding
Unrealistic
Tame
Cold
Superficial
Slow
Light
Mild
Intelligent
Realistic
Exhilarating
Hot
Inspiring
Fast
Heavy
Spicy
SMARTS
REALISM
ADRENALINE
ROMANCE
HEART
TEMPO
GRAVITY
KICK
18. EL REY CONTENT DNA MIX
Psychological EdgeTrue Wit
Realistic
Suspense
Romantic Escape
Deep,
Dark,
Sexy
Action
Escape
61% 39%
19. NIELSEN RATINGS BY CATEGORY
Category Live + 7, 18-64
Action Escape 3.00
Psychological Edge 4.17
Realistic Suspense 4.45
Deep Dark and Sexy 2.70
Romantic Escape 1.81
True Wit 4.37
Total Average 3.44