Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”

•

8 gostaram•4,601 visualizações

iMedia Connection

Closing Keynote
Brynn Bardacke
Global Group Creative Director

The Coca-Cola Company

@bardacke

“Content 2020: How the Coca-Cola Company is
Evolving its Creative Agenda”

CREATIVITY + CONTENT
@ THE COCA-COLA COMPANY

CHAPTER 1:

‘LIQUID AND LINKED’ MARKETING

STORIES =
CONVERSATION &
DISPROPORTIONATE SHARE
OF POPULAR CULTURE

CONSUMER LANDSCAPE
1980’s

1990’s

2000’s

2010’s

One-Way Storytelling
to
Dynamic Storytelling

What unites us
is stronger than
what divides us.

Creation of stories that have
to be expressed through every
relevant connection.

Mais conteúdo relacionado

Semelhante a Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”

Coca Cola Interbrandiraong

Mahayla_Marston_Final Project (Portfolio Competency).pdfShaylaWolf3

NOT FOR SALEThe Coca-Cola Company Struggles with Eth.docxhenrymartin15260

Social Media and Business - Coca ColaKriti Singhal

Internet marketing of The Coca-Cola CompanyVenelina Darakeva

Marketing AdRejinMathew2

Word of Mouth Marketing- Compelling Idea (Coca-Cola)Arihant Jain

Coca-colaMy Khanh Luong Le

FACEBOOK MORE THAN 30 MILLION LIKES (COCA-COLA)Farah Latiff

Marketing Communications of Coca -ColaSanjeev Sahu

cola market.docxdevikamore2

Hot & Delicious Rocks The Planet! - Social Media Strategy & Content Production.Dan Wilkinson

Coca-Cola Brews a Hot Acquisition Costa Coffee Case AWilheminaRossi174

Coca cola brews a hot acquisition costa coffee case aARIV4

Coke zeroNathaniel William Hawley

Coca Colatasmeen

Cola WarsAmy Alexander

Digital marketing of coca colabhumitkothari

McInvale coca colaColeMcInvale

Jessica Dillard NewsletterJessica Dillard

Semelhante a Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda” (20)

Coca Cola Interbrand

Mahayla_Marston_Final Project (Portfolio Competency).pdf

NOT FOR SALEThe Coca-Cola Company Struggles with Eth.docx

Social Media and Business - Coca Cola

Internet marketing of The Coca-Cola Company

Marketing Ad

Word of Mouth Marketing- Compelling Idea (Coca-Cola)

Coca-cola

FACEBOOK MORE THAN 30 MILLION LIKES (COCA-COLA)

Marketing Communications of Coca -Cola

cola market.docx

Hot & Delicious Rocks The Planet! - Social Media Strategy & Content Production.

Coca-Cola Brews a Hot Acquisition Costa Coffee Case A

Coca cola brews a hot acquisition costa coffee case a

Coke zero

Coca Cola

Cola Wars

Digital marketing of coca cola

McInvale coca cola

Jessica Dillard Newsletter

Mais de iMedia Connection

How to Close the Loop on Data-Driven CreativeiMedia Connection

Welcome by Summit Host Beverly Jackson of MGMiMedia Connection

Integrating Digital Innovation into Marketing DNAiMedia Connection

Keynote: The Future of Brand is ExperienceiMedia Connection

Keynote: Using Data to Tell StoriesiMedia Connection

Why Marketers Should Think Like Movie Producers iMedia Connection

Keynote: The New WorkforceiMedia Connection

Follow Up to Opening Keynote on The New WorkforceiMedia Connection

Failures in Research & DevelopmentiMedia Connection

The Story of People & their TechnologyiMedia Connection

Opening Remarks by Summit HostiMedia Connection

The Future of Advertising in the IoTiMedia Connection

Intro: The State of Ad TechiMedia Connection

Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?iMedia Connection

Welcome by Summit HostiMedia Connection

Closing Discussion: Designing for DisruptioniMedia Connection

Creativity in a Programmatic WorldiMedia Connection

The New World of Content Marketing: Delivering the Right Content to the Right...iMedia Connection

Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...iMedia Connection

Timely & Creative Marketing Requires Controlling FrequencyiMedia Connection

Mais de iMedia Connection (20)

How to Close the Loop on Data-Driven Creative

Welcome by Summit Host Beverly Jackson of MGM

Integrating Digital Innovation into Marketing DNA

Keynote: The Future of Brand is Experience

Keynote: Using Data to Tell Stories

Why Marketers Should Think Like Movie Producers

Keynote: The New Workforce

Follow Up to Opening Keynote on The New Workforce

Failures in Research & Development

The Story of People & their Technology

Opening Remarks by Summit Host

The Future of Advertising in the IoT

Intro: The State of Ad Tech

Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?

Welcome by Summit Host

Closing Discussion: Designing for Disruption

Creativity in a Programmatic World

The New World of Content Marketing: Delivering the Right Content to the Right...

Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...

Timely & Creative Marketing Requires Controlling Frequency