Sarah Fay opened the summit on media re-defined and what clients want. The summit handbook included biographies of the board of governors on page 13. A board member then provided their perspective on display peaks in 2014 as mobile surges, growth and maturity of real-time bidding, and the focus on margin for agencies, advertisers and publishers. Statistics on US time spent with media were also reported.

1. Opening Remarks by Summit Host
Sarah Fay
@sarahfayboston
“Media Re-Defined -- What Clients Want”

2. Meet Our
Board of Governors
(See Page 13 in Summit Handbook)

3. A Board’s Eye View

4. Display Peaks in 2014 as Mobile Surges

5. Social Display + Native Spending

6. RTB Grows and Matures

7. The Play for Margin!
Agencies
Advertisers
Publishers
Margin !

8. “US TIME spent with media report”