Presentation by IMC Institute at a seminar on "GAC: The new ERA of e-Government" by EGA; 11 March 2014

1. The new approach on
government mobile apps
development
Assoc.Prof. Dr. Thanachart Numnonda
Executive Director
IMC Institute
11 March 2014

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Mobile Trends

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Mobile Trends
The era of PC dominance with Windows as the single
platform will be replaced with a post-PC era where
Windows is one of a variety of environments IT
Thailand Mobile Subscribers 89.98 Million,
Penetration Rate 131.84%
Smartphone penetration in Thailand is now 31%
[Ourmobileplanet, August 2013].

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Worldwide Devices Shipments

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Worldwide Devices Shipments by OS

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Smartphone Marketshare Q3: 2013
Source Gartner

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Top-5 smartphone vendors

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Tablet Marketshare Q3: 2013
Source IDC October 2013

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Mobile Apps

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The Store Index

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Mobile Application Store

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Mobile Application Development
Source KMS Technology

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Mobile Applications
Hybrid approach allows developers to write HTML5
code once and deploy it on multiple platform.
Nevertheless, native apps won't disappear, and
will always offer the best user experiences and
most sophisticated features.
More than 50% of companies will look to the cloud for
their mobile app deployments.
By 2017, mobile app download is expected to
exceed 200 billion per year, and revenues will reach
$63.5 billion. [Portio Research]

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Mobile Web
A design approach that optimises users’ viewing
experiences across a wide range of devices.
Pro:
●
it is your website, so costs are
minimised and service iteration
simplified
●
uses open standards (HTML5)
●
no gatekeepers to constrain
access
●
performance still good
●
clear winning strategy for ‘utility’
services
Con:
●
not persistent on device
●
some device features
unavailable
●
requires internet connection
●
not snappy enough for some
complex services (eg Spotify,
Facebook, Skype)
●
no ‘download and buy’ revenue
stream

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Native Apps
Native apps are downloadable software
applications that run using the device’s operating
system code and APIs.
Pro:
●
revenue (download and buy)
●
persistent presence on device
●
can access all functions on a
device
●
snappier performance in
general
●
can be used offline, in some
cases
Con:
●
expensive to develop and
maintain
●
needs several different versions
●
can only be downloaded via
gatekeeper app stores
●
most apps are rarely
downloaded, and even then
hardly used

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Hybrid & Cross-Platform SDKS
Source KMS Technology

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Government Mobile Apps

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“Standalone mobile apps will only be
considered once the core web service
works well on mobile devices,
and if specifically agreed with the Cabinet Office”
The November 2012 Digital Strategy
UK Government’s position
on Mobile Apps

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UK Government’s position
Native apps could not be developed without
Cabinet Office approval.
Ensuring your service meets the Digital by
Default Service Standard means it will work well
on mobile devices.
Making your data and application programming
interface (API) available for reuse

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USA.gov Apps Gallery
Launched in July 2010 with 20 apps
Now have over 115 apps: 73 iPhone, 35 Android,
14 iPad, 4 Blackberry, 46 mobile sites)
Over 1.37 million visits

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NASA App FBI's Most wanted WhiteHouse.gov
US Postal Services Army Info &News Transportation Security
Cool US Government Apps

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IRS2go BMI Calculator
AHRQ Electronic
Preventive Services
Library of Congress Smithsonian Channel
Cool US Government Apps
USA Jobs

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Mobile Apps for e-Services
Need to support many platforms; mainly iOS and
Android
Back-end government e-services should provide
application programming interface (API) / Web
Services
Most government mobile apps are freely
avialable on app stores.

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www.facebook.com/imcinstitute

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Thank you
thanachart@imcinstitute.com
www.imcinstitute.com
www.facebook.com/imcinstitute
www.slideshare.net/imcinstitute