Presentattion by Pravit Chattalada, executive director, ATCI

1. IT Master Plan
ATCI’s Views

2. The Background
• IT 2010 is the national ICT Policy Framework to
develop Thailand ICT over the years 2001-2010
• IT 2010 is driven by two 5 years Master Plans
• Master Plan 2 is extended to 2013
• Overall evaluation of Master Plan 1 falls short of the
targets
• Shortcomings are attributable to known and deep-
rooted problems
• ICT2020 Policy Framework for 2011-2020 is now in
place
• MICT is due to come up with a new Master Plan

3. The Global Competitiveness

4. Networked Readiness
Index
World Economic Forum

5. NRI Components

6. IMD World Competitiveness Ranking

7. Thailand Global Competitiveness
Performance Ranking
2011 2012
Overall Performance 27 30
Economic Performance 10 15
Government Efficiency 23 26
Business Efficiency 19 23
Infrastructure 47 49

8. ASEAN Competitiveness Ranking

9. As world is becoming more Digital

10. Asia IT Spending
US $B
WITSA – Digital Planet. Excluding Japan

12. Expectations
Reality

13. Why Did We Miss The Mark?
Common Views
* Master Plan 2 •IT is not a national
agenda
•No single Plan
•Political instability
management agency
•Corruption
•Ineffective Plan
•Poor English
monitoring
& measurement

14. • Plans are adequately done and
academically sound
• Implementations are top down
• Adherence to traditional practices
• Limited & locked-in experts and
advisors
• Government system cannot be
changed mentality
• Outcomes are secondary to play safe
• Knowing problems is different from
understanding problems

15. Our Views
views
• Out of sync with the Digital world
• Third generation brain
• Failure to ride the new
wave of “How”
• Complacency
•Plan clarity
• Not enough attention
given to local conditions
• Diverse interpretation
of Plan targets

16. The Dilemma
More Planning?
More Results?

17. The Decision
The New Plan
• Living & results-driven
• Addressing persisting roadblocks
• Rigorous measurements and timelines

18. The Fundamental Revisions
• Recognizing The World
Change
• Focusing Local Needs and
Conditions
• Boosting Market Demand
• Revising Plan Management

19. World Change
• World businesses and communications are
going completely digital
• Profound change in uses of IT. Conventionally,
IT was used to serve our needs. Now, they are
used to serve our unsaturated wants
• Technical competence and knowledge are
necessary but not sufficient for today’s global
competiveness. Creativity and innovation are
the tickets for winning

20. Business Change
Keeping up with technological trends is important but
being up with business and social trends are necessary
to win the digital games
Business Trends
Social Trends
* Gartner

21. Government Change
Government not only biggest IT users but better IT manager
All government transactions are
online
2012 WITSA Global ICT Public Sector
Excellence Award
Urging governments to engage in local
software development
US Federal Gov appointed CIO to
match the IT dynamic of private sector
MSC 10 Bill of Guarantee

22. MSC 10 Bill of Guarantee
• World-class physical and information infrastructure
• Unrestricted employment of foreign knowledge workers
• Freedom of Ownership
• Freedom to source for borrowings and capital globally
• Financial incentives; no income tax up to 10 years or
investment tax allowance of up to 5 years
• Intellectual property protection and cyber laws
• No Internet censorship
• Globally competitive telecommunication tariffs
• Tender MSC infrastructure contracts to web-shapers
• MDC as the one-stop shop

23. Focusing Local Needs and
Conditions
• To plan can be global but to succeed must be local
• The true value of IT to Thailand is when it is affordable
not when imported
• Global indices can be deceptive. The real scorecard is
the improvement over our own indices
• Need of local comprehensive Industry data
& IT researches for sustaining development
• Creative uses of available technologies not only
bridges the digital divide but prepares people to
faster catch up with new technologies

24. Local Needs
• MNC R&D facilities
• International HQ
• Tech transfer
• IT specific
applied researches
• HR creativity
training
• Indigenous
innovation

25. Boosting Market Demand
• Domestic demand strengthens IT industry, the
oil for socio-economic engine
• Big IT domestic demands are from
Government, SME, Consumer sectors
• Total government digital transformation will
generate big market demand
• Running both conventional paper and digital
documents systems degrades government
productivity, national competitiveness, &
subsequently private sector performance

26. Revising Plan Management
Better future is around the corner
If only we turn the page

27. Management Initiatives
• Demonstrate MICT is the leader in digital
transformation
• Mandate MICT resources: TOT, CAT, SIPA, EGA,
ETDA, to carry out strategic projects
• Push IT Development as a National Agenda
• Break away from traditional ways in Plan
implementation. Try the new How
• Reverse Implementation process
• Revise MICT & agencies KPI to complement
each other

28. Reverse Implementation
•Inter-ministerial coordination
& integration
•MICT KPI measurement & evaluation
•Project outcome consolidation
•Project revision & evaluation
•Agency timeline
• Agency KPI
• Clearest project
definition by each
agency

29. Critical Actions
• Set “Reverse Implementation” criteria and
process
• Have TOT, CAT, SIPA, EGA, ETDA defined
projects, measurements, and executed.
• Reset MICT & agencies KPI to effect Plan
targets and show MICT as the Digital
transformative agent.
• Step up creativity and innovation training
• Support bottom-up ideas and contrarians
• Keep public informed on progress and
achievement

30. Air of Optimism
• Taking different courses assures different
outcomes
• Breaking the mold does not have to break
the rules
• Playing safe not only costs high but open
wider doors for rivals
• Only need simple decision and
determination

31. We are the
change that
we seek

32. Discussion