Presentation on ICT Overview and Opportunity in Thailand. Information is gathered from many sources and prepare for presenting to ATCI on 4 February 2013

1. ICT Overview
&
Opportunity in Thailand
Dr. Thanachart Numnonda
Executive Director
IMC Institute
4 February 2013

2. ICT Usages
In Thailand

3. Thailand Overview
Population: 67.09 million
GDP: $345 Billion
GDP per Capita $5,394
GDP (PPP) : $602 Billion
Labor force 39.62 Million
Unemployment rate 0.7%

4. Thailand ICT Overview
Internet Users : 20,100,000
Penetration 30%
Mobile Subscribers : 78,667,910
Mobile Penetration 117%
Broadband Subscribers 3.39 Million homes
Facebook Users 18,271,480

5. Thailand Smartphone/Tablet
Shipment 2012
Tablet shipment in 2011 is around
480,000 units and expected to be
2.5 million units in 2012 [NSTDA]
Smartphone shipment in 2012
is estimated at
6 million units [IDC]

6. Mobile Usage in Thailand
AIS 35.3 Million Subscribers, DTAC 23.8 Million
and True Move 20.3 Million [Q3, 2012]
Smartphone usage in 2010 is 18% and expect to
grow to 60-65% in 2015 [Frost & Sullivan]
78% of smartphone users have iPhone.
Thais are ready to spend three times their
average monthly salary for a phone

7. Top websites in Thailand
Facebook
Google Thailand
Google
YouTube
Yahoo
Windows Live
Blogspot.com
Pantip.com
Sanook.com
Wikipedia
Source :Alexa

8. ICT Market Survey
Value in Million Baht
Source: NECTEC; April 2012

9. ICT Market Survey
Source: NSTDA; April 2012

10. Communications Equipment 2011
Source: NSTDA; April 2012

11. Communication Services 2011
Source: NSTDA; April 2012

12. Software Market Survey
Value in Million Baht
Source: TDRI, SIPA; April 2012

13. e-Commerce in Thailand
e-Commerce usage in Thailand in 2011-2012
is estimated to be at 67%
and M-Commerce is at 37%:
One of the top growing country in Asia
[Survey be MasterCard]

14. Internet/Mobile Banking in Thailand
Internet Banking
- 4.85 million accounts
- Number of transactions 28.8 million
- Amount of transactions 3,200 billion baht
Mobile Banking
- 725,000 accounts
- Number of transactions 7.46 million
- Amount of transactions 82 billion baht
Source : Bank of Thailand; June 2012

15. Thailand Top 10 Shopping Websites
463,751 Visitors 231,992 Visitors
162,575 Visitors 150,634 Visitors
89,824 Visitors 72,494 Visitors
46,276 Visitors 41,686 Visitors
39,739 Visitors 37,695 Visitors
Source : http://shopping.truehits.net/

16. Thailand as
a Gateway to ASEAN

17. AEC 2015

18. 18

19. 19

20. IT Industry Competitiveness 2011
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Source: EIU2011

21. 21

22. ICT Opportunities
In Thailand

23. Opportunity in Thailand
Thailand is a gateway to CLMV, emerging market
and more investment on ICT infrastructure.
ICT spending increases in several industries,
especially Telco
Destination for ICT outsourcing.
Opportunity for venture capital to invest on many
innovated start-up companies in Thailand.
ASOCIO Summit in September

24. 24

25. 3G Licenses have been
granted to telecom operators.
Tablets/Smartphone explosion
Internet banking and mobile
banking will be on high
demand.
Government Cloud service
& Smart Thailand project.

26. 2013 will be the year
of e-commerce. Expect to reach
almost Bt15 billion (Paypal)
Online consumerization
Social media marketing
Personal cloud
Retail will go more online.
More investment on ICT.

27. Example: Japanese IT Outsourcing
Companies in Thailand
An IT subsidiary of Isuzu Tri Petch which
has nearly 140 staffs. Ictus is an one stop
solution provider which an annual sales of
372.4 million Baht.
A subsidiary of Index Corporation Japan, also
provide mobile content and services to
mobile users in Thailand. Nearly 100 staffs.
Established in Thailand since 1991, currently
has nearly 300 staffs. Providing system
development and outsourcing services.

28. Start-up Software Companies

29. Asia Software Summit
Organized by SIPA, ATCI, etc.
26-28 September 2013
ASOCIO Summit
Asia Software Exhibition
Business Matching

30. Thank you
thanachart@imcinstitute.com
www.facebook.com/imcinstitute
www.imcinstitute.com
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