1. Local Business Listing
Local Business Listing
Key Benefits
Claiming, adding, and validating your online business listing
page in Google, Yahoo, Bing and other local classifides ¤ Submitting your local business to a local business directory has
can increase your business and website traffic, draw new become very important since more and more internet users are now
customers, and reduce your marketing costs while searching for products and services online and not making use of
increasing your local business’ Internet visibility. By claiming their telephone directories anymore. A good directory listing must
your page, you can tell the search engines directly about contain the physical address of the business, contact numbers and
your business by using your relevant, business-critical the website URL if permitted in order to increase exposure of the
keywords and improve trust in your geo-location for better business. This will enable directory users to find useful information from
Local Search rankings. These business listing pages are your listing to facilitate a contact with your business, without requiring
often added to location-specific search results, giving your additional information.
business listing more space on the search results page.
Claiming, updating, and maintaining these business listing ¤ Local business directories allow users to easily locate businesses in
pages is easy and, in most cases, free. their area; hence they have become very popular over the years. A
useful local directory can provide the searchers with a list of
individuals and businesses that offer a product or service they will be
Milestones looking for within their area. This will minimize the amount of time users
spend looking for businesses on the internet.
¤ Google Local also known as Google Maps. Google is ¤ The biggest advantages of advertising your business in a local
the largest search engine in the world and to be found business directory are gaining plenty one-way links that will send
locally, you have to show up in the results on highly relevant visitors to your website. These will improve the search
Local.Google.com. engine rankings of your site in the result pages of search engines
¤ Google, Yahoo and Bing Local brings up targeted because search engines consider inbound links when ranking
results by region and this is your chance to show up on websites.
Google Maps at the top of a targeted search phrase.
¤ Online Yellow Pages. Yellow pages are not used much ¤ Directories that are industry specific enable users to narrow their
anymore, but an online listing can get you some high searches and in the process giving you’re your business listing greater
quality back links. prominence. Links from industry targeted directories are important
¤ Free Classified Sites. There are number of local free and enhance search engine rankings of a company website.
classified sites available in the internet space. Product
or services information can be advertised free in these ¤ Since printed business directories lack frequent updates, individuals
classified sites. These listings will get you high quality and businesses now prefer making use of internet directories to
back links and also local information for local target obtain information. The benefit is that if a business changes an
audience. address or telephone numbers for one reason or the other, they are
¤ Social Networks. These sites operates a social network, able to update their listing in just a few clicks.
user reviews and local search websites of the same
name. ¤ Having your business details listed in a local online business directory
is a fast and cost-effective way to expose your business to thousands
of internet users. This is because advertising in printed media has
Measuring ROI become expensive for an average individual or small business that is
just starting up. This therefore means that a business will enjoy the
benefits of getting free traffic and future customers from their
¤ Listing at Google, Yahoo and Bing business listing within the directory, for free.
¤ Number of local free classified listings
¤ Number of local yellow business listings ¤ In the event that existing or new customer loses your business contact
¤ Number of local social network listings details, they can make use of a local online business directory to
quickly search for your business and be able to get all the information
they need. This is more convenient that having to browse thousands
of pages in a paper directory.
Reporting
¤ The benefits of advertising your business in a local business directory
¤ A summary of effort made in the month and results are therefore not limited to gaining exposure for your company but
achieved are expanded to obtaining quality back links to your site, a
¤ Report consists of number of likes in Facebook, followers reasonable improvement in the search engine rankings and an easier
in Twitter, ratings in Youtube, answer ratings in Linkedin, way for your customers to locate your business. Therefore, never take
ratings in Flickr, followers in Slideshare, ratings in for granted the benefits associated with submitting your business to a
Blogger and Wordpress, etc. local business directory.
I Marks Digital Solutions India Pvt. Ltd. Branches
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Dilsukhnagar, Hyderabad - 500060, A.P, India, Tel: +91 40 30484950/51, Fax : +91 40 30243040 Mumbai | Vijayawada info@imarks.in www.imarks.in