9. Person Person What people do with the medium? Medium + Message Medium + Message Person Medium + Message Medium + Message How the information flow over the time? Person Medium + Message Medium + Message Story to Tell Person What would be the Big Idea
10. Myth Person Person Medium + Message Medium + Message Person Medium + Message Medium + Message Person Medium + Message Medium + Message Story to Tell Person Brand community
11. Transmedia Planning Unfolds across multiple media platforms with each part making a unique and valuable contribution to the whole Each medium should do whatever it does best At best, each part is self-contained to make it accessible on its own terms, without the rest of the components
12. Myth Person Person Medium + Message Medium + Message Person Medium + Message Medium + Message Person Medium + Message Medium + Message Story to Tell Person 2. Medium 1. Story
27. Tip for Transmedia Planning Story Big Enough to Talk About Aware of Character of Each Medium Stimulate Something To Do Reveal New Layers & Part of The Story from time to time Utilize! (peer groups, geeks, tech, stunts) Embrace complexity & latency
28. Brings Together Old & New Web 2.0 The long tail Meme Crowdsourcing McLuhan – Medium is The Message Opinion Leader
29. The Origin of Transmedia Planning Henry Jenkins FarisYakob
30. Myth Person Person Medium + Message Medium + Message Person Medium + Message Medium + Message Person Medium + Message Medium + Message Story to Tell Person Brand community