Startup Branding 101 - some ideas how to brand your startup

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2. Startup Branding
www.imagga.com
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3. image analysis services
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4. Photo sharing
900M
daily
26B
images monthly
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5. How to organize all these photos?
find
discover
group
tag
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6. TECHNOLOGY
Smart-Cropping
Auto-Categorization
IMAGGA API
Visual Similarity
Color Extraction
Auto-Tagging
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7. Who am I?
TW: @chrisgeorgiev
FB: /chris.georgiev
www.chrisgeorgiev.com
!
chris.georgiev@gmail.com
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8. Branding began as way to tell one
person’s cattle from another by a
hot iron stamp
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10. “Your brand is what other people say about
you when you’re not in the room.”
!
!
Jeff Bezos, founder of amazon.com
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11. Brand Startup
unique name
logo
.com domain
homepage
business card
a user experience
editorial voice
customer service
marketing
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12. Branding Story
“If you don’t give the market the story to
talk about, they’ll define your brand’s story
for you.”
David Brier
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13. Branding Tell a Story
The story is the foundation of your brand’s
vocabulary
!
Why should anyone care?
Why they should choose you?
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14. Branding Personal
If your startup was a person, how would it...
Talk to someone?
Treat its friends?
Borrow money?
Make a living?
Dress?
Have fun?
Behave in a courtroom?
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15. Brand YOU
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•
•
Startup brands are weak
First customers buy because of YOU
Transfer the TRUSTWORTHINESS to
your brand
!
!
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16. Branding Stand Out
Dare to be different
color
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17. Branding Stand Out
Dare to be different
shock
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18. Branding Stand Out
Dare to be different
fruit/
animal
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19. Branding Stand Out
Dare to be different
number
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20. Branding Stand Out
• We are, after all, the third planet from
the sun
• In every fairy tale there are always 3
wishes
• In Chinese, 3 sounds like life
• There were 3 wise men
• 3 is the lucky number
• You can only truly know where you are
if you have 3 coordinates
• You can't have space without 3
dimensions
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21. Brand Be Different
Take risk early - nothing to lose
Playing safe = Death
Pissing people off is OK
Make people LOVE or HATE you
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22. Branding Stand for SOMETHING
Be iconic
Overstate
Deliver simple message
If they HATE you, that’s OK
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23. Branding Stand for SOMETHING
CHANGE
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24. Branding Stand for SOMETHING
PEACE
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25. Branding Stand for SOMETHING
POWER
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26. Branding Stand for SOMETHING
SEX
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27. Branding Stand for SOMETHING
HUMANITY
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28. Branding Stand for SOMETHING
HERO
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29. Branding 101
Startup Idea short statement
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30. Branding 101
01 create a story
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31. Branding 101
02 pick a world and modify it
foreign domain - .ly, .me, .io
drop a letter - Flickr, Tumblr
add a letter - Imagga, Digg
add fun prefix - Insta attach word - TripIt, ColorFit
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32. Branding 101
03 get domain
can be expensive
check the meaning
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33. Branding 101
03 domain name
www.expertsexchange.com
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34. Branding 101
03 domain name
www.expertsexchange.com
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35. Branding 101
03 domain name
www.penisland.com
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36. Branding 101
03 domain name
www.penisland.com
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37. Branding 101
03 domain name
www.therapist.com
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38. Branding 101
03 domain name
www.therapist.com
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39. Branding 101
04 create logo
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40. Branding 101
05 use it constantly
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41. Branding 101
06 reflect your values
what’s important
what do you care about
customer service
refunding policy
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42. Branding 101
07 create brand ambassadors
make them happy
ask the for feedback
love them
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43. Branding 101
08 cliches do not work
best of break
leading provider of…
next generation
committed to excellence
dedicated team
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44. Branding 101
08 cliches do not work
best practices
going the extra mile
culture of innovation
state of the art
world class
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45. Въпроси?
TW: @imagga
FB: /imagga
!
chris.georgiev@gmail.com
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