Seasoned creative possessing solid mid-to-big name branding, identity and interactive knowledge. I bring 16 years of professional experience in creative services, marketing, and advertising in nearly all facets of a rich user experience. Passionate about creative compelling brand user experiences that map business objectives with results.
2. What is the Real-Time Web?
e real-time web is a set of technologies and practices
which enable users to receive information as soon as it is
published by its authors, rather than requiring that they or
their soware check a source periodically for updates.
Source: Wikipedia
3. What is the Real-Time Web?
Real-time is push and pull technologies
with content provided in near-or-almost realtime to
the world at large, from social media to feeds.
e task is to create, capture, and propagate this
constant stream of information for your college,
professional, or personal needs.
4. More content from social
media and feed channels was
created in the last six months
than the internet produced in
it’s first ten years.
(supposedly)
6. It was like a
television!
You could watch
live events
User-centric
Democratic
7.
8. Darndest thing that
TECHNOLOGY
Truth is at the time I pitched this idea the
technology side of real-time was sailing along,
but sometime between last summer and now,
things suddenly slowed down, it’s like
rollercoaster technology.
Bandwidth and costs arose which is only a mere
temporary setback and not something that I feel
will change how business is done on the future.
9. What the talk isn’t about...
(necessarily, okay, partly)
26. Web 2.0
interactive information sharing
interoperatobility
user-centered design
collaboration
user participation makes
for dynamic content
27. What we Have
simple building blocks can be made into
complex building blocks
website applications that can aggregate a lot
of data that not only you create, users create
power of social media/user sourcing
cheap, affordable, can build something new
29. Semantic Web (3.0?)
Server crunching data to
connect dots.
(it’s coming some day)
30. If you’re a university
and you’re not using some type of real-time
or almost real-time data feeds from tagging
or some type of media you’re falling behind
31. Why does this matter?
pre-social media
post-social media
32.
33. e social search of this real-time
(twitter, facebook, youtube, flickr...)
the index of people is always up to date
more people are online more oen using items
like mobile devices (anywhere/everywhere)
you can filter results you need/or send them
it’s not only or always hard news or facts, but it is
people’s opinions, attitudes, thoughts, and interest
(hope you can see how this relates to universities)
It’s even getting location specific
34. Building Blocks
tagging, (hash tags, aka metadata)
it’s a description of an item that allows
it to be found easily by searching or in
a framework
It’s a shared vocabulary
35. What’s a Feed
A web feed (or news feed) is a data format used
for providing users with frequently updated
content. Content distributors syndicate a web
feed, thereby allowing users to subscribe to it.
Making a collection of web feeds accessible in
one spot is known as aggregation, which is
performed by an aggregator. A web feed is also
sometimes referred to as a syndicated feed.
Source: Wikipedia
36. What’s RSS
(really simple syndication)
Web Feed (Channel)
Usually contains tags, metadata, other info
Syndicate published content automatically
Read by feed readers, aggregators, slew of devices,
anything that wants to grab or pull info on demand:
Blogs, news, pictures, audio, video, dates, names, etc.
37.
38. What’s a Web API
Application Programming Interface (API)
Usually a mashup.
Interfaces that program implements in order
to allow other programs to interact with it
Javascript, AJAX, et. al.
39.
40. Complex Stuff
For this to work information has to be delivered to a server
or hub requesting information which then passes it along,
it’s not static
ere’s basically servers out there looking at other servers
saying “anything new? Anything new?”
When there’s something new that information gets passed
on and proliferates
41. How Real-Time Works
Ye Olde Tymes
You Net
New Times
Others
You Net Others
Others
42. Google is over 84% of ALL web searches
Problem with real-time web is indexing engines
such as Google couldn’t make sense of tags
during their old model of indexing static pages
Enter Google Caffeine
43. Feeling Lucky?
New Google Search puts emphasis on:
Twitter, Facebook, etc. (tagging and trending)
Pictures (tagged) Videos (tagged)
Traffic from RSS, hubs, non-static content
Timely information, news, events
44. Content and Server Side
S.L.A.T.E.S
๏ search ๏ tags
๏ links ๏ extensions
๏ authoring ๏ signals
Effective use of Web 2.0