11. MARKET SEGMENTATION Primary: Children from the age bracket of 5-12 years. Secondary: Parents or elders accompanying their children would be our secondary market as they are the ones who make the purchase decisions and have the buying authority.
33. THE CUSTOMER VALUE HIERARCHY Core Product : good quality food and service. Basic Product : Burgers, Sandwiches, Chicken Popcorns etc. Expected : Quick, easy and good customer service Augmented : Reimbursement incase of any inconvenience Potential Product : increase in product line for kids as well as elders
40. Launch Post Launch Continuous advertisement in Home Express, distribution of student discount cards, flyers and menu card. Post Launch activity will be carried out on a monthly basis starting from August. MARKETING MIX…