Universal music group

Universal Music Group Martin Watts

Associated Labels ,[object Object],[object Object],[object Object],[object Object]

Artists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],These two labels feature some huge names. They are definitely more main stream Labels, found much higher up on the “long tail” This gives the audience a sense of security, using a well known label lets them know these are official and respectable artists – possibly “safe” music?

Artists #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],These artists are very nich é compared to the above names. These types of artists will rarely, if ever, feature in charts or music channels. They will feature much further down the “long tail” These types of artists are all signed to similar labels to keep with this independent feel. Audiences do not recognise their label, and therefore feel as if they are supporting real, relatable artists. It might not be “safe official” music, but buying their music gives a sense of supporting real people, as appose to huge industries.

Production ,[object Object],[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],These two major labels own facebook accounts, reaching almost 16,000 fans in total Justin Bieber was founded completely through Youtube by Justin Timberlake and Usher. Without the contribution of his own Media affiliation, he would have never been signed to their label .

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],31,609,568 plays 4,158,003 plays 52,680 plays

Stocked? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major artists signed to Interscope Records and Island Records, can be found on nearly every Music related site However, niche artists signed to Mercury and Verve, are only found on Amazon (who make 57% of their profits from selling these smaller less popular songs/artists.)

Universal music group

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Universal music group