What social media is NOT - presented at Affilicon June 2009

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Social media is all the rage. Twitter is on everybody's lips, and many large companies are already active on the social networks. But with all the excitement, SMM is overhyped. So I am here to play devil's advocate and tell you what SMM is, and what it is not.

Tecnologia Negócios

Affilicon June 1-2, 2009 http://www.affilicon.com/index-il-spring.html Airport City, Israel Presented by: Miriam Schwab, CEO of illuminea marketing & media

5 things social media marketing is NOT Or why people need to take a social media chill-pill

Why so negative? ,[object Object],[object Object]

Don’t get me wrong… ,[object Object],[object Object],[object Object]

1. SMM is not your ticket to millions of leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. SMM is not your ticket to millions of leads (cont) ,[object Object],[object Object],[object Object]

2. SMM is not for everyone ,[object Object],[object Object],[object Object]

2. SMM is not for everyone (cont) ,[object Object],[object Object]

2. SMM is not for everyone (cont) ,[object Object]

3. SMM is not free ,[object Object],[object Object],[object Object]

3. SMM is not free (cont) ,[object Object]

4. SMM is not the end of the road ,[object Object],[object Object],[object Object]

4. SMM is not the end of the road (cont) ,[object Object],[object Object]

5. SMM is not enough on its own ,[object Object],[object Object]

5. SMM is not enough on its own (cont) ,[object Object],[object Object]

5. SMM is not enough on its own (cont) ,[object Object]

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Skittles “Chatter” page ,[object Object],[object Object]

Thank you! www.illuminea.com [email_address] twitter: @ miriamschwab

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