Optimizing WordPress sites for SEO and social media by Miriam Schwab
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Optimizing WordPress sites for SEO and social media by Miriam Schwab
- 1. Optimize WP for social networks and search with plugins and code WordCamp Jerusalem Sept. 12, 2011
- 2. Table of Contents • Custom Tab in Facebook with WP • Open Graph • Yoast SEO • Twitter: Tweet and Get it
- 3. Greg Rogers of Pictela: “Nielsen says people visit 2.9 sites a day, and one of them is Facebook.” - Source: eConsultancy
- 8. Create custom tab 1. Go to http://facebook.com/developers 2. Give Developer permission to access your profile.
- 9. Create an app 1. Click on Create New App 2. Choose a name for your app. This is what will appear on the link to the tab.
- 10. iFrame dimensions • Max width 520 px • Max height 800 px. Scrolling bars can be overcome by using the FB.Canvas.setSize javascript function. This will remove the scroll bars: http://developers.facebook.com/docs /reference/javascript/fb.canvas.setsize /
- 11. Page settings • Canvas Page - URL for the app you are creating. This will become the URL for the Facebook app that will appear in your iFrame. • Canvas URL - The actual page on your server with the content to appear in the iFrame. Secure version optional • Same for Tab name and URL
- 12. Add to Page • Now click on View App Profile Page. Here’s our test: http://www.facebook.com/apps/appli cation.php?id=242524409112358 • Click on Add to My Page
- 13. Choose page to add to
- 15. Claim your domain • Insights Dashboard - https://www.facebook.com/insights/ • To access the number of Send button impressions, messages, and referral clicks sent to your site.
- 16. Add tag to header code on site
- 17. Facebook admin ID • On http://www.facebook.com/insights/, click on Insights on top-right • App ID can be used for Like button
- 18. Required Open Graph • Og:type = activity, business, group, organization, people, places, products, entertainment, websites • Og:URL = URL of object • Og:title = title as will appear in fb • Ob:image = URL of primary image, at least 50x50 px • Fb:admins or fb:app_id = A comma-separated list of the user IDs or • Application IDs that have permission to access and change information about your site. To manage multple users, use an Application ID • Og:site_name = name of site/company/brand
- 19. Important Open Graph • Og: description = one or two sentences describing the object, is what makes something seem click-worthy
- 20. Open Graph on site Add this to opening <html> tag: xmlns:og="http://ogp.me/ns#" xmlns:fb=http://www.facebook.com/200 8/fbml Looks like this: <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en- US"xmlns:og="http://ogp.me/ns#" xmlns:fb="http://www.facebook.com/20 08/fbml">
- 22. Yoast’s SEO plugin adds Facebook meta data • Yoast’s SEO plugin has an option to add Facebook OpenGraph meta data to the site. • To do this, go to SEO > Indexation and select the checkbox that says Add OpenGraph meta data:
- 23. Check whether OpenGraph data on site is ok with Linter
- 24. Get people to “buy” your content with a tweet
- 25. Really flexible social icon plugin
- 26. illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations THANKS!