Google Analytics for PPC: SMX Israel 2013

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Miriam Schwab

Google Analytics for PPC

January 6, 2013, Jerusalem
By: Menucha Zimmerman
Follow us: facebook.com/illuminea

Follow us! facebook.com/illuminea

What’s The Difference?

Follow us! facebook.com/illuminea

Context
Putting the right context in place

Follow us! facebook.com/illuminea

Context for Google Analytics:

Mass of Data
Segmentation
Custom Reports

Follow us! facebook.com/illuminea

MASS OF DATA

Follow us! facebook.com/illuminea

First View in Google Analytics

Follow us! facebook.com/illuminea

Google Analytics is a Data Puke

Follow us! facebook.com/illuminea

SEGMENTATION

Follow us! facebook.com/illuminea

Dimensions vs. Metrics

Follow us! facebook.com/illuminea

CUSTOM REPORTS

They’re like Standard
Reporting…just better

Follow us! facebook.com/illuminea

Custom Reports

Follow us! facebook.com/illuminea

Standard Report

Follow us! facebook.com/illuminea

Three Favorite Custom Reports:

1. Organic Keyword Revenue
2. PPC Matched Search Query
3. AdWords Campaign Performance

Follow us! facebook.com/illuminea

Organic Keyword Revenue

Follow us! facebook.com/illuminea

PPC Matched Query Report

Follow us! facebook.com/illuminea

AdWords Campaign Performance

Follow us! facebook.com/illuminea

Context for Google Analytics:

1. Understand
2. Segment
3. Analyze

Follow us! facebook.com/illuminea

Fav PPC Custom Reports
• Organic Keyword Revenue
– http://illum.in/UfAHou
• PPC Matched Search Query
– http://illum.in/Ux2fs7
• AdWords Campaign Performance
– http://illum.in/Ucq0EG

Follow us! facebook.com/illuminea

Illuminea
Menucha@illuminea.com
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations

THANKS!

Follow us! facebook.com/illuminea

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Google Analytics for PPC: SMX Israel 2013

1. Google Analytics for PPC January 6, 2013, Jerusalem By: Menucha Zimmerman Follow us: facebook.com/illuminea Follow us! facebook.com/illuminea

2. What’s The Difference? Follow us! facebook.com/illuminea

3. Context Putting the right context in place Follow us! facebook.com/illuminea

4. Context for Google Analytics: Mass of Data Segmentation Custom Reports Follow us! facebook.com/illuminea

5. MASS OF DATA Follow us! facebook.com/illuminea

6. First View in Google Analytics Follow us! facebook.com/illuminea

7. Google Analytics is a Data Puke Follow us! facebook.com/illuminea

8. First View in Google Analytics Follow us! facebook.com/illuminea

9. SEGMENTATION Follow us! facebook.com/illuminea

10. Dimensions vs. Metrics Follow us! facebook.com/illuminea

11. Follow us! facebook.com/illuminea

12. CUSTOM REPORTS They’re like Standard Reporting…just better Follow us! facebook.com/illuminea

13. Custom Reports Follow us! facebook.com/illuminea

14. Standard Report Follow us! facebook.com/illuminea

15. Three Favorite Custom Reports: 1. Organic Keyword Revenue 2. PPC Matched Search Query 3. AdWords Campaign Performance Follow us! facebook.com/illuminea

16. Organic Keyword Revenue Follow us! facebook.com/illuminea

17. PPC Matched Query Report Follow us! facebook.com/illuminea

18. AdWords Campaign Performance Follow us! facebook.com/illuminea

19. Context for Google Analytics: 1. Understand 2. Segment 3. Analyze Follow us! facebook.com/illuminea

20. Fav PPC Custom Reports • Organic Keyword Revenue – http://illum.in/UfAHou • PPC Matched Search Query – http://illum.in/Ux2fs7 • AdWords Campaign Performance – http://illum.in/Ucq0EG Follow us! facebook.com/illuminea

21. Illuminea Menucha@illuminea.com http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations THANKS! Follow us! facebook.com/illuminea