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iLive 2011 - Artūrs Bernovskis: Godīgs e-pasta mārketings
1.
GODĪGS E-PASTA MĀRKETINGS
Artūrs Bernovskis SIA iMedia valdes priekšsēdētājs
2.
1. Kas patiesībā
ir e-pasta mārketings? 2. Nozīmīgākie pārbaudījumi e-pasta mārketingā 3. E-pasta mārketinga tendences 2011. gadam
3.
Kas patiesībā ir
e-pasta mārketings?
4.
Spams
Kas patiesībā ir e-pasta mārketings?
5.
Nozīmīgākie pārbaudījumi
e-pasta mārketingā Maksimāla e-pastu piegāde Atbilstoša e-pasta satura izstrāde Kampaņu analīze un investīciju atdeves (ROI) aprēķināšana Nozīmīgākie pārbaudījumi e-pasta mārketingā
6.
Sūtītāja reputācija E-pastu sarakstu higiēna Saņēmēja interesēm atbilstošs saturs Nozīmīgākie pārbaudījumi e-pasta mārketingā
7.
Nozīmīgākie pārbaudījumi e-pasta
mārketingā
8.
Pareizs uzrunas teksts Atbilstoši noformēts teksts Bildes Call to Action izvietojums Nozīmīgākie pārbaudījumi e-pasta mārketingā
9.
Piegādātie e-pasti Lasītāju darbības izvērtējums (klikšķu īpatsvars) Investīciju atdeves (ROI) aprēķināšana Kampaņas analīze un optimizācija Nozīmīgākie pārbaudījumi e-pasta mārketingā
10.
Sociālo mediju integrācija SMS integrācija e-pasta mārketinga kampaņās Optimizācija mobilajām ierīcēm E-pasta mārketinga tendences 2011.gadam
11.
Sociālā profila saites iekļaušana e-pastā (piemērs: Popsci.com) E-pasta mārketinga tendences 2011.gadam
12.
Ieteikumu saites iekļaušana e-pastā (piemērs: MarketingProfs.com) E-pasta mārketinga tendences 2011.gadam
13.
Jaunu e-pastu saņēmēju piesaistīšana sociālos medijos E-pasta mārketinga tendences 2011.gadam
14.
Automātiska atbilde uz saņēmēja darbību SMS izsūtīšana novecojušiem e-pastiem SMS izsūtīšana neaktīviem saņēmējiem E-pasta mārketinga tendences 2011.gadam
15.
Saņēmēju segmentēšana Dizains optimizēts mobilajām ierīcēm Call to Action kā teksta saite Saite uz vēstules mobilo versiju E-pasta mārketinga tendences 2011.gadam
16.
Optout.lv – godīgs
e-pasta mārketings
17.
Paldies!