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Let’s Get Serious:Promoting Library Online Services Lesley Williams Head, Adult Public Services Evanston Public Library [email_address]
Be Afraid, Be Very Afraid ,[object Object],[object Object],[object Object],[object Object]
Signs of the Times
The Problem… ,[object Object],[object Object],[object Object]
Strategy 1: Individual Libraries ,[object Object],[object Object],[object Object]
 
Making it Simple ,[object Object],[object Object]
Online Resources in OPAC
Cannibalize current events
Let’s Get Real ,[object Object],[object Object]
Strategy 2: Schools, Homeschools and  PTAs ,[object Object]
 
 
 
 
Homeschoolers  Online… ,[object Object],[object Object],[object Object]
Where is the Library?
Will YOU Be There?
Strategy 3: Community Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
 
Strategy 3: Consortia and Systems ,[object Object],[object Object],[object Object]
Inspire.net ,[object Object],[object Object],[object Object]
Easier Access ,[object Object],[object Object],[object Object]
Another Cautionary Tale… ,[object Object],[object Object],[object Object],[object Object]
This isn’t helping…
Neither is this…
Strategy 4: Vendors ,[object Object],[object Object],[object Object]
Ask Your Vendors… ,[object Object],[object Object],[object Object]
How End User Marketing Helps Vendors ,[object Object],[object Object],[object Object]
Why support vendors that don’t support libraries?
We need current marketing support… ,[object Object]
How Does the Vendor’s Site Look to Patrons?
Is it Usable?
Are they trying to make it harder??
What about Mobile?
 
Facebook ,[object Object],[object Object],[object Object]
Add search widgets to library or community blog or Facebook site
Database Content on Library Facebook page
Proquest’s Library PressDisplay
Easily post to blogs or Facebook
Are vendors on YouTube? With interesting content?
Go Overdrive! ,[object Object],[object Object],[object Object],[object Object]
Some Serious Press…
Search for books available at libraries in your zipcode
Digital Bookmobile on YouTube
The Digital Bookmobile on  Facebook…
The LEAST Vendors Should Do… ,[object Object],[object Object],[object Object],[object Object]
Negotiating With Vendors ,[object Object],[object Object],[object Object]
COUNTER Intuitive? ,[object Object],[object Object]
 
Strategy 5:Libraries Nationwide  ,[object Object],[object Object]
Notice Anything Missing?
WebMD-$33.7 million in TV advertising
Great TV Ad From Calgary Public
Think Like a Travel Agent ,[object Object]
Websites used… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks!! Lesley Williams Evanston Public Library Evanston IL 60201 [email_address] 847-448-8646

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Let's Get Serious: Promoting Library Online Services

Editor's Notes

  1. HCLIB Business plans results
  2. We have to stop marketing as though we were running for student council president
  3. Avoid the word “library”, brings up the “oh that’s sweet” children and book club response. Advantages: Teachers, clergy, local officials, health care workers may influence user behavior more than librarians Challenge: will they listen to us?
  4. So many library homeschool resource pages DON”T highlight our magazine sources, children's encyclopedias children’s test prep materials Just mentioning the library isn’t enough; people will assume you just mean books Must stress that these are available free, online, from home
  5. Let’s start attending and speaking at homeschool conferences! Museums, bookstores do
  6. Avoid the word “library”, brings up the “oh that’s sweet” children and book club response. Advantages: Teachers, clergy, local officials, health care workers may influence user behavior more than librarians Challenge: will they listen to us?
  7. Part of the Evanston Chamber of commerce packet to new businesses. Dallas Chamber article has section on libraries, hardly mentions databases. Directory of libraries doesn ’ t have their websites. Dallas Chamber has section on Business research. Where is the library?
  8. Note I don’t use the word library,to avoid glaze over effect
  9. Will focus on 4 state systems that market effectively and have seen their usage grow dramatically
  10. 6,934,398 logins 16, 752,592 searches (Through 2/07)2,435,904 logins 4,109,606 searches
  11. One of the few states to have a serious marketing plan. Convened in 2005
  12. PROBLEMS: vendors who also sell directly to the public (RefUSA, Public Records) Encourage two -tiered approach: sell limited product to libraries, allow advertising of fuller featured one. Should promote the library as their “free sample” Vendors who only sell to libraries need to get on the ball. No different from book publishers, pharmaceuticals, videos, etc. they sell less than 1% of their products to individuals,so why don’t their websites lead people to libraries?
  13. Public Records Periodicals: how often has a patron discovered a new periodical from using Infotrac or EBSCO? Vendors need to show publishers the value of being in a library index,not just agree to “protect” them from us Most vendors sell less than 1% of their products to individuals
  14. Note that it doesn’t mention ProQuest, but would work with any product
  15. If they can afford a $2 Superbowl ad they can afford to toss us some money for a few NPR ads Cut back on some of those mailings to libraries! Attend Chamber of commerce,governors, homeschoolers, real estate conventions!
  16. ALA has the clout to get media attention more than individual libraries,or even state ones
  17. One of the most useful, and under utilized advantages of a library card is access to online services.why doesn’t Ala seem to realize that? Maybe a FOLUSA project? Or local Friends?
  18. We’re in fiji. The bulk of our promotional activities are in libraries, on library websites, in library publications, or the “library” ghettos of other publications. Ask yourself: what have you done to market your library online services to people who are NOT your customers?