The document discusses social media usage in Latin America, noting that the region is the second largest consumer of social media worldwide. It highlights Brazil's large social media market, with over 100 million people using social networks. The document also examines how brands are using social media for marketing and engagement in Latin America, where platforms like Facebook, Twitter, YouTube and Instagram are very popular.

1. Social Media in Latin America
Social Media in Latin America
Summary
Introduction.... 2
Latin America as the second largest consumer of social media worldwide.... 3
Brazil’s unique story.... 5
Brands and social media in Latin America.... 6
Conclusion.... 8
Synthesio - Social Media in Latin America - January 2011 1

2. Social Media in Latin America
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4. Social Media in Latin America
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5. Social Media in Latin America
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6. Social Media in Latin America
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10. Social Media in Latin America
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