This document provides demographic and viewership data for the Hispanic television market in Los Angeles. Some key points: - Los Angeles has the largest Hispanic American TV household population of any market in the US. - Time Warner Cable and Viamedia systems have the highest concentration of Hispanic Americans in their coverage areas. - Galavision and ESPN Deportes are among the top networks for reaching Hispanic Americans aged 25-54 in the market. - Spot cable networks offer advanced advertising opportunities like interactive TV and mobile marketing to target Hispanic Americans locally.

1. Hispanic Market Pro les 2011
Top 20 Hispanic Markets
multicultural

2. Reaching Hispanic American Consumers in Los Angeles
Hispanic American Penetration in Coverage Area
% of Hisp % of Hisp
HHs HHs
System Name % Conc. /market System Name % Conc. /market
Time Warner/Los Feliz, CA 54.5% 6.6% TW/Norwalk-Whittier, CA 57.5% 2.8%
TW/Central Los Angeles, CA 44.2% 5.4% TW/Riverside, CA 37.7% 2.7%
TW/East San Fernando Valley, CA49.7% 5.0% TW/Central Orange County, CA 33.3% 2.6%
TW/Hollywood, CA 41.3% 4.9% Viamedia/Long Bch-N Org Verizon, CA
28.2% 2.5%
TW/Hacienda Heights, CA 62.1% 4.5% Viamedia/N Inland Empire Verizon, CA37.6% 2.3%
DMA Stats TW/Downey-MidCities, CA 60.2% 4.3% TW/East Ventura, CA 39.9% 2.2%
Market Rank 1 Viamedia/San Gabriel Vlly Verizon,45.8%
CA 3.6% Viamedia/S Inland Verizon, CA 27.0% 2.2%
Hispanic American TV HH 1,868,200 TW/San Pedro, CA 50.8% 3.5% TW/Alhambra, CA 38.3% 2.1%
% Mkt 14.2% TW/San Bernardino County, CA 50.5% 3.1% TW/Long Beach, CA 28.7% 1.9%
Hispanic American Pop P2+ 7,351,848 TW/South Orange County, CA 42.5% 3.1% TW/Torrance, CA 27.0% 1.8%
Median Age 27.3 TW/West San Fernando Valley, CA
29.8% 2.9% TW/North Orange County, CA 24.2% 1.8%
Median Income $46,764 TW/Redlands, CA 39.6% 1.7%
HA Interconnect* Coverage Area TW/Chino-Corona-Diamond Bar, CA 32.4% 1.7%
Wired Cable Stats Covers 80% of Hispanic Americans in DMA TW/Huntington Beach, CA 20.4% 1.7%
Hispanic American HH 774,210 Other Cable TW/Ontario, CA 49.7% 1.6%
% Hispanic American DMA HH 40.9% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Spot Cable Networks to Reach Hispanic Americans Advanced Advertising
To Read: Hispanic Americans A25-54 in wired cable HHs are 169% more likely to watch GALA than the average Adult in Los Angeles. Spot Cable offers a variety of inherently local Advanced Advertising
 opportunities to integrate with on-air media and reach Hispanic
 Americans in this market:

 
 Interactive TV - Via Remote Control
 Geotargeting - Zoned within Market

  
Mobile Text Marketing
         NCC Digital Online Network

VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
Source: Los Angeles, CA-PrizmAu09-Jy10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
To Read: Among Los Angeles Hispanic Americans A18+, wired cable homes are 9% more
likely to be new car prospects. CNN en Espanol
Own Residence 112 ESPN Deportes
Professional or Manager 109 FOX Deportes
Some or More College 112 Galavision
Owns HDTV 110 Mun 2
Owns MP3 Player 108
Owns Smartphone 112
Owns Video Game System 109
Use Wireless/Cell Phone 103
Access Internet 108
HH Used Financial Planner (last yr) 123
Has/Use: Online Banking or Bill Paying 116
Source: Los Angeles, CA-PrizmAu09-Jy10 Scarborough Source: Nielsen Npower Nov'10 Source: AMS/Cabletrack
Targeted Programming Language Country of Origin
Network Program Name HA A25-54 RTG 
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32 
NFL NETWORK POSTGUN 1.19 
NICK-AT-NITE SPONGEBOB 1.01  
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78 

NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71  
   
SYFY WWE FRI NIGHT SMACKDOWN 0.70

GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas

3. Reaching Hispanic American Consumers in New York
Hispanic American Penetration in Coverage Area
% of Hisp % of Hisp
HHs HHs
System Name % Conc. /market System Name % Conc. /market
Cablevision/Bronx, NY 47.3% 15.3% Cablevision/Brooklyn, NY 14.9% 7.3%
Time Warner/Queens, NY 21.3% 11.8% Time Warner/Brooklyn, NY 21.0% 3.6%
Time Warner/N. Manhattan, NY 31.2% 7.3% Viamedia/NY North Verizon, NY 28.3% 3.3%
Cablevision/Hudson County, NJ 42.8% 2.9%
Viamedia/NY City Verizon, NY 17.9% 2.6%
Time Warner/Southern Manhattan, NY 6.3% 2.0%
Viamedia/Union Verizon, NJ 23.9% 1.9%
Cablevision/Newark, NJ 28.4% 1.8%
Comcast/Union South, NJ 17.3% 1.6%
Cablevision/Passaic West, NJ 14.9% 1.6%
Cablevision/South Nassau, NY 9.8% 1.6%
DMA Stats Cablevision/Hauppauge, NY 11.0% 1.5%
Market Rank 2 Viamedia/New York, NY 17.6% 1.5%
Hispanic American TV HH 1,251,460 Cablevision/Bridgeport, CT 14.3% 1.4%
% Mkt 9.6% Viamedia/NJ North Verizon, NJ 18.1% 1.4%
Hispanic American Pop P2+ 4,062,027 Cablevision/Elizabeth, NJ 53.4% 1.4%
Median Age 31.1 Time Warner/Bergen, NJ-Mt. Vernon, NY
20.1% 1.4%
Median Income $42,718 Cablevision/Paterson, NJ 49.8% 1.3%
HA Interconnect* Coverage Area Comcast/Jersey City, NJ 23.5% 1.3%
Wired Cable Stats Covers 80% of Hispanic Americans in DMA Cablevision/Yonkers, NY 24.8% 1.2%
Hispanic American HH 974,090 Other Cable Cablevision/Norwalk, CT 10.6% 1.2%
% Hispanic American DMA HH 76.3% No Cable Viamedia/NJ Central Verizon, NJ 12.7% 1.2%
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population Cablevision/Bergen Central, NJ 11.9% 1.1%
in Coverage Area
Spot Cable Networks to Reach Hispanic Americans Advanced Advertising
To Read: Hispanic Americans A25-54 in wired cable HHs are 409% more likely to watch GALA than the average Adult in New York Spot Cable offers a variety of inherently local Advanced Advertising
 
 opportunities to integrate with on-air media and reach Hispanic
 Americans in this market:

 
 Interactive TV - Via Remote Control
Geotargeting - Zoned within Market
  
 
Mobile Text Marketing
   
      NCC Digital Online Network
       
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
Source: New York, NY-Prizm Se09-Au10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
To Read: Among New York Hispanic Americans A18+, wired cable homes are 14% more likely
to be new car prospects. CNN en Espanol
Own Residence 102 ESPN Deportes
Professional or Manager 101 Fox Sports Deportes
Some or More College 101 Galavision
Owns HDTV 106 Gol TV
Owns MP3 Player 103 History En Espanol
Owns Smartphone 105 Mun2
Owns Video Game System 104 Noticias 1
Use Wireless/Cell Phone 101 Canal Sur
Access Internet 102 Toon Disney En Espanol
HH Used Financial Planner (last yr) 106 MTV TR3S
Has/Use: Online Banking or Bill Paying 104 WAPA America
Source: New York, NY-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10 Source: AMS/Cabletrack
Targeted Programming Language Country of Origin
HA A25-54 RTG

Network Program Name
ESPN NFL REGULAR SEASON L 2.80 
USA NETWORK WWE ENTERTAINMENT 1.32 
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01

SPIKE TV UFC: MARQU VS OKAMI 1.01 
ESPN SPORTSCENTER: L 0.78

NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74 
GALAVISION SABIAS QUE... 0.71
 
SYFY WWE FRI NIGHT SMACKDOWN 0.70    

GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Scarborough Se09-Au10 Source: US Census/Claritas

4. Reaching Hispanic American Consumers in Miami
Hispanic American Penetration in Coverage
Area
% of Hisp
HHs
System Name % Conc. /market
Comcast/Miami, FL 62.0% 18.0%
Comcast/South West Dade, FL 60.5% 16.3%
Comcast/Doral-Hialeah, FL 88.9% 11.9%
Comcast/North Dade, FL 38.3% 8.6%
Comcast/Coral Gables, FL 77.0% 8.0%
DMA Stats Comcast/Miami Beach, FL 53.7% 8.0%
Market Rank 3 Comcast/South Dade, FL 78.8% 7.3%
Hispanic American TV HH 666,230 Comcast/South Broward, FL 29.9% 4.7%
% Mkt 19.0%
Hispanic American Pop P2+ 1,880,660
Median Age 38.6
Median Income $45,127
HA Interconnect* Coverage Area
Wired Cable Stats Covers 80% of Hispanic Americans in DMA
Hispanic American HH 439,240 Other Cable
% Hispanic American DMA HH 63.6% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Spot Cable Networks to Reach Hispanic Americans Advanced Advertising
To Read: Hispanic Americans A25-54 in wired cable HHs are 79% more likely to watch GALA than the total A18+ population in Miami Spot Cable offers a variety of inherently local Advanced Advertising
 opportunities to integrate with on-air media and reach Hispanic
   Americans in this market:

 Geotargeting - Zoned within Market


 Mobile Text Marketing
            NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
                  
Source: Miami, FL-Prizm Au09-Jy10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
To Read: Among Miami Hispanic Americans A18+, wired cable homes are 5% more likely to
be new car prospects. CNN en Espanol
Own Residence 101 ESPN Deportes
Professional or Manager 102 Miami Heat en Espanol
Some or More College 102 FOX Deportes
Owns HDTV 104 Galavision
Owns Smartphone 101 Gol TV
Owns Video Game System 101 Mun 2
Access Internet 101 Canal Sur
HH Used Financial Planner (last yr) 109 MTV Tr3s
Has/Use: Online Banking or Bill Paying 100 WAPA America
Source: Miami, FL-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10 Source: AMS/Cabletrack
Targeted Programming Language Country of Origin
HA A25-54 RTG
 
Network Program Name
ESPN NFL REGULAR SEASON L 2.80
 
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19

NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78  
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71  
SYFY WWE FRI NIGHT SMACKDOWN 0.70    

GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas

5. Reaching Hispanic American Consumers in Houston
Hispanic American Penetration in Coverage
Area
% of Hisp
HHs
System Name % Conc. /market
Comcast/North Houston, TX 44.7% 11.7%
Comcast/Pasadena, TX 52.3% 10.9%
Comcast/Pearland-Friendswood, TX 27.2% 9.1%
Showcase Cable/Houston, TX 29.9% 8.9%
Comcast/Baytown-Crosby-Highlands, 35.7%
TX 8.1%
DMA Stats Comcast/Humble-Atascocita, TX 33.7% 7.5%
Market Rank 4 Comcast/Galleria-Memorial, TX 33.2% 6.4%
Hispanic American TV HH 561,390 Comcast/Westchase, TX 22.9% 4.6%
% Mkt 4.4% Comcast/Sugar Land, TX 20.6% 4.5%
Hispanic American Pop P2+ 1,925,856 Comcast/Cypress, TX 18.0% 2.8%
Median Age 27.1 Comcast/Katy, TX 21.0% 2.8%
Median Income $40,651 Comcast/Inner Loop, TX 15.0% 2.7%
HA Interconnect* Coverage Area
Wired Cable Stats Covers 80% of Hispanic Americans in DMA
Hispanic American HH 273,500 Other Cable
% Hispanic American DMA HH 46.7% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Spot Cable Networks to Reach Hispanic Americans Advanced Advertising
To Read: Hispanic Americans A25-54 in wired cable HHs are 273% more likely to watch AZAN) than the total A18+ population in Houston Spot Cable offers a variety of inherently local Advanced Advertising
 opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
 

Geotargeting - Zoned within Market
 Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
 
Promotions - Sweepstakes/Sponsorships
    
Source: Houston, TX-Prizm Se09-Au10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
To Read: Among Houston Hispanic Americans A18+, wired cable homes are 18% more likely
to own a DVR. ESPN Deportes
Own Residence 109 FOX Deportes
Professional or Manager 121 Galavision
Some or More College 108 Mun 2
Owns HDTV 117 MTV Tr3s
Owns MP3 Player 112
Owns Smartphone 121
Owns Video Game System 113
Use Wireless/Cell Phone 103
Access Internet 108
HH Used Financial Planner (last yr) 121
Has/Use: Online Banking or Bill Paying 122
Source: Houston, TX-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10 Source: AMS/Cabletrack
Targeted Programming Language Country of Origin
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80

USA NETWORK WWE ENTERTAINMENT 1.32  
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01

SPIKE TV UFC: MARQU VS OKAMI 1.01 
ESPN SPORTSCENTER: L 0.78 

NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71  
SYFY WWE FRI NIGHT SMACKDOWN 0.70    

GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas

6. Reaching Hispanic American Consumers in Dallas
Hispanic American Penetration in Coverage
Area
% of Hisp
HHs
System Name % Conc. /market
Time Warner/Dallas East-Mesquite, TX
29.6% 11.9%
Time Warner/Dallas South-DeSoto, TX33.3% 11.6%
Time Warner/Dallas North-Carrollton, TX
27.1% 10.5%
Time Warner/Ft. Worth - South , TX 21.1% 9.5%
Time Warner/Arlington-Grand Prairie, TX
23.3% 8.7%
DMA Stats Time Warner/Ft. Worth - North, TX 20.7% 6.4%
Market Rank 5 Viamedia/Dallas SouthWest Verizon, TX
22.5% 5.5%
Hispanic American TV HH 506,020 Time Warner/Irving-Coppell-Lewisvle, 24.7%
TX 4.7%
% Mkt 3.9% Time Warner/Richardson-Garland, TX 20.4% 4.0%
Hispanic American Pop P2+ 1,749,681 Viamedia/Dallas SouthEast Verizon, TX9.1%
1 2.9%
Median Age 26.6 Viamedia/Dallas NorthWest Verizon, TX
12.3% 2.8%
Median Income $41,100 Time Warner/McKinney-Allen-Frisco, TX
11.3% 2.5%
HA Interconnect* Coverage Area
Wired Cable Stats Covers 80% of Hispanic Americans in DMA
Hispanic American HH 215,160 Other Cable
% Hispanic American DMA HH 40.8% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Spot Cable Networks to Reach Hispanic Americans Advanced Advertising
To Read: Hispanic Americans A18+ in wired cable HHs are 19% more likely to watch NGC than the total A18+ population in Dallas Spot Cable offers a variety of inherently local Advanced Advertising
 opportunities to integrate with on-air media and reach Hispanic
 
Americans in this market:
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
  VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
  
Source: Dallas, TX-Prizm Se09-Au10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
To Read: Among Dallas Hispanic Americans A18+, wired cable homes are 26% more likely to
own a DVR. CNN en Espanol **
Own Residence 105 ESPN Deportes **
Professional or Manager 105 Fox Sports Deportes **
Some or More College 115 Galavision **
Owns HDTV 119 Mun 2
Owns MP3 Player 114
Owns Smartphone 115 ** Note: Also available on Time Warner Texas
Owns Video Game System 112 Select Statewide Opportunities
Use Wireless/Cell Phone 105
Access Internet 109
Has/Use: Online Banking or Bill Paying 109
Source: Dallas, TX-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10 Source: AMS/Cabletrack
Targeted Programming Language Country of Origin
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80

USA NETWORK WWE ENTERTAINMENT 1.32   
NFL NETWORK POSTGUN 1.19

NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
 
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71  
SYFY WWE FRI NIGHT SMACKDOWN 0.70    

GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas

7. Reaching Hispanic American Consumers in Chicago
Hispanic American Penetration in Coverage
Area
% of Hisp
HHs
System Name % Conc. /market
Comcast/Chicago Southwest, IL 36.3% 14.4%
Comcast/Oak Park, IL 21.8% 9.1%
Comcast/Chicago Northwest, IL 24.8% 7.9%
Viamedia/Goldcoast, IL 18.5% 7.9%
Comcast/Chicago Central, IL 23.7% 7.7%
DMA Stats Comcast/Aurora-Naperville, IL 19.9% 4.7%
Market Rank 6 Comcast/Gurnee, IL 26.7% 3.9%
Hispanic American TV HH 492,170 Comcast/Joliet West, IL 15.0% 3.8%
% Mkt 3.8% Viamedia/Chicago Metro, IL 12.1% 3.7%
Hispanic American Pop P2+ 1,808,713 Comcast/City North, IL 9.3% 3.5%
Median Age 27.1 Comcast/Bloomingdale, IL 16.8% 2.8%
Median Income $49,451 Comcast/North Lake, IN 16.5% 2.5%
HA Interconnect* Coverage Area Comcast/Mt. Prospect, IL 11.3% 2.1%
Wired Cable Stats Covers 80% of Hispanic Americans in DMA Comcast/McHenry, IL 10.4% 2.0%
Hispanic American HH 247,660 Other Cable Comcast/Elgin, IL 27.4% 2.0%
% Hispanic American DMA HH 49.4% No Cable Comcast/South Suburban, IL 6.9% 1.8%
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Spot Cable Networks to Reach Hispanic Americans Advanced Advertising
To Read: Hispanic Americans A25-54 in wired cable HHs are 29% more likely to watch Animal Planet than the total A18+ population in Chicago Spot Cable offers a variety of inherently local Advanced Advertising
  opportunities to integrate with on-air media and reach Hispanic
Americans in this market:

Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
     VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
     
Source: Chicago, IL-Prizm Se09-Au10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
To Read: Among Chicago Hispanic Americans A18+, wired cable homes are 18% more likely
to own an HDTV. CNN en Espanol
Own Residence 104 ESPN Deportes
Professional or Manager 111 Galavision
Some or More College 109 GOL TV
Owns HDTV 107 History En Espanol
Owns MP3 Player 108 Mun 2
Owns Smartphone 106 Si TV
Use Wireless/Cell Phone 106 MTV Tr3s
Access Internet 107
HH Used Financial Planner (last yr) 115
Has/Use: Online Banking or Bill Paying 115
Source: Chicago, IL-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10 Source: AMS/Cabletrack
Targeted Programming Language Country of Origin

Network Program Name HA A25-54 RTG
 
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32 
NFL NETWORK POSTGUN 1.19 
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01 
ESPN SPORTSCENTER: L 0.78 
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74  
GALAVISION SABIAS QUE... 0.71
   
SYFY WWE FRI NIGHT SMACKDOWN 0.70 
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Scarborough Se09-Au10 Source: US Census/Claritas

8. Reaching Hispanic American Consumers in San Antonio
Hispanic American Penetration in Coverage
Area
% of Hisp
HHs
System Name % Conc. /market
Time Warner/South West, TX 73.8% 34.6%
Time Warner/North West, TX 49.4% 16.0%
Time Warner/East San Antonio, TX 43.9% 10.1%
Time Warner/North Central, TX 30.1% 8.7%
Time Warner/North East, TX 26.8% 8.5%
DMA Stats Suddenlink/Eagle Pass, TX 93.6% 3.6%
Market Rank 7
Hispanic American TV HH 388,800
% Mkt 3.0%
Hispanic American Pop P2+ 1,183,891
Median Age 29.1
Median Income $36,950
HA Interconnect* Coverage Area
Wired Cable Stats Covers 80% of Hispanic Americans in DMA
Hispanic American HH 245,050 Other Cable
% Hispanic American DMA HH 61.2% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Spot Cable Networks to Reach Hispanic Americans Advanced Advertising
To Read: Hispanic Americans A25-54 are 51% more likely to watch MTV than the total A18+ population in San Antonio Spot Cable offers a variety of inherently local Advanced Advertising
  opportunities to integrate with on-air media and reach Hispanic
Americans in this market:

  Geotargeting - Zoned within Market
      Mobile Text Marketing

      VOD - Sponsorship & Long form
     
Promotions - Sweepstakes/Sponsorships
Source: San Antonio, TX-Prizm Au09-Jy10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates. FOX Deportes **
Own Residence 102 Galavision **
Professional or Manager 102 Mun 2
Some or More College 103
Owns HDTV 110
Owns MP3 Player 105 ** Note: Also available on Time Warner Texas
Owns Smartphone 103 Select Statewide Opportunities
Owns Video Game System 107 Other nets on TW Texas Select:
Use Wireless/Cell Phone 103 CNN en Espanol
Access Internet 104 ESPN Deportes
HH Used Financial Planner (last yr) 108
Has/Use: Online Banking or Bill Paying 110
Source: San Antonio, TX-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10 Source: AMS/Cabletrack
Targeted Programming Language Country of Origin
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80

USA NETWORK WWE ENTERTAINMENT 1.32 
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01  

ESPN SPORTSCENTER: L 0.78 
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71  
SYFY WWE FRI NIGHT SMACKDOWN 0.70    

GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas