There is a $134 billion untapped market of international visitors to the US that spend billions annually. Targeting this segment through engagement in their home country and maintaining engagement throughout their travel could drive massive traffic and transactions to retailers. International visitors are projected to reach 100 million by 2016, and electronics is one of the top categories they plan to purchase online.

1. There is a $134
Billion Market…
… Untapped

2. There is an untapped
niche demographic that
very few retail brands
are targeting. That
demographic happens to
be a goal mine for retail
electronics. Below I'm
including the size of the
opportunity, and the
$14 Billion approach recommended
to target, reach and
engage that target
Total purchases from US retailers made by
international Visa cardholders in 2010
The Opportunity in audience to drive
massive traffic to the
Numbers stores and drive
transactions.
13.5 Million
The number of international visitors in
Washington DC in 2010
$5,918
Average spending per tourist / per year
$15.5 Billion
$1.4 Billion
What international visitors spent
in New York alone in 2010
63 Million
What Brazilians visiting Florida spent in the
U.S in 2010
Forecast – number international visitors by 2016

3. ENGAGE THE SEGMENT…
$

4. Electronic
equipment ranks
th
4 , among the
product
categories global
buyers plan to
purchase online
within the next
6 months

5. pellentesque:
Nam vestibulum dolor quis libero.

6. WHAT
IF?

7. +

8. Our main focus is reaching and
marketing to foreign shoppers.
We engage them in their country of
origin, and maintain the
engagement level throughout their
travel journey to the U.S.
Contact us for additional information:
Ivonne Kinser
CMO
Ivonne@y-not.com
1 (214) 4933568
LinkedIn: http://www.linkedin.com/in/ivonnekinser
Twitter: @IvonneKinser