IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
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IA Ondernemen met innovatieve apps. Design Thinking Valentijn Destoop sessie 4
- 1. Introduction to DESIGN v0.3
- 3. Valentijn Destoop is a Belgium designer, born 28 November 1981. ! - Founder and creative director of Little Miss Robot, digital product & design consultancy studio in Ghent. ! - Founder of Wonderland, innovation network. ! - Public speaker on innovation, design, storytelling and related business topics. ! - Attended LUCA (Sint-Lucas) school of arts. He earned a Master in multimedia, graphic design. ! - At Vlerick Business School he attended General Management.
- 4. Little Miss Robot is a digital product design studio in Belgium, founded in 2009 with an ambition to work for pioneering brands & clients. ! We collaborate as a creative innovation partner, providing concept & interface design, cutting-edge development and creative direction & strategy. ! We have done web campaigns, mobile, tablet and TV applications, interactive installations and lots of concept design for tomorrow's engaging experiences. We are proud to work for brands in a variety of fields: from media, fashion, and architecture to retail, automotive, medical & global healthcare.
- 22. 2. Why Design
- 23. Dieter Rams (Wiesbaden, 1950-60)
- 24. Good design ... ! Is Innovative Makes a Product Useful Is Aesthetic Makes A Product Understandable Is Unobtrusive Is Honest Is Long-lasting Is Thorough Down to the Last Detail Is Environmentally Friendly Is as Little Design
- 26. Price-setting Price Quantity Value of Designers ! Their work must be capable through innovation on multiple levels of contributing to creating new economic value for a firm. ! An ability to understand technological opportunity and act upon it is required, otherwise designers remain visualisers of other’s ideas or incremental improvers of existing products. ! They are not independent spirits, but dependent on the view of design held by management or the cultural imperatives of an organization.
- 29. Technology progress Market impact Incremantal Disruptive Breakthrough Game Changer Four zones of innovation
- 30. Design Creativity The act of introducing change into relatively stable systems. Unleashing the potential of the mind to conceive new ideas.
- 37. 3. The Creative Industry
- 38. AdvertisingPhotography & VideoFashion Music & performance arts RadioTelevisionPublishing Software, games & digital publishing CraftsArts & AntiqueArchitecture Products
- 40. B-reelIdeo Akqa Design consultancy Production company Advertising agency Subsidiary of WPP plc˝ Revenue $ 250 million ˝ Employees 1,200 Private˝ Revenue $ 130 million ˝ Employees 550 Private˝ Revenue $ 46 million ˝ Employees 150
- 46. 5. The design process & evaluation
- 47. Think Processes
- 48. Test Taxonomy tested against corpus and classification is checked with team wireframes tested on user groups Taxonomy finalised Rules written Wireframes completed Taxonomy view, navigation scheme taxonomy structure, classifaction rules and controlled vocabulary User, context and content Concept model, business goals, vision draft taxonomy Personas Web analytics User Stories Web surveys Build Design Concept Research Ethnographic studies Industry taxonomies Competitor sites Public Taxonomies Dan Brown from EightShapes at IXDA
- 49. What is? What if? What wows? What works? Journeymapping ValueChain Analysis Mind Mapping Brainstorming Concept Development Visualization Assumption Testing Rapid Prototyping Customer Co-creation Learning Launch Design Thinking for Business Innovation
- 50. From IDEO Human Centered Design Toolkit CreateHear Deliver Observations ConcreteAbstract Stories Solutions Themes Opportunities Prototypes Implementation plan
- 51. Methodologies
- 52. Storytelling I Have A Dream by Martin Luther King
- 53. Personas Rob Millard, How user personas can improve your CRO strategy
- 57. Wireframes Pinterest Wireframe Generated By Mockup Tool
- 60. Concept design Hari Krishnan, iOS 7 Relax App
- 62. Concept maps IHMC CmapTools, Weather
- 69. Presentations Chris Anderson, TED talk
- 72. Design Patterns Mobile UI Patterns
- 74. The importance of user testing
- 75. Differentiators
- 76. Concept Tom Hussey, Novartis “Reflections”
- 78. Process Moriogogh / Formidable, RBM Portfolio
- 80. Recognition Jirka Väätäinen, Envisioning Disney Characters in “Real Life”
- 81. Technology Suren Manvelyan, Your beautiful eyes
- 84. 6. User Experience & Storytelling
- 86. Meaningful Pleasurable Convenient Usable Reliable Functional Focused on Experiences Focused on Tasks Stephen P. Andersons
- 88. The museum of me
- 90. historic Apollo 11 mission
- 92. 8. Business strategy & Design
- 93. Future of design: Design for social innovation. ! Designers looking for meaningful and engaging work through which they can make a significant contribution to society, as well as for people in other disciplines who want to learn to harness the power of design to create positive change and transformation. sva.edu
- 95. Future of design: Design thinking ! Tackle complex business challenges using Business Design, a human-centred, creative problem solving methodology. ! We draw on the designer’s way of working and apply it to the way we build businesses – from innovative user experiences to creative business strategies and models. Rotman, School of Management
- 96. Valentijn Destoop | Value by Design, Innovation & Storytelling Little Miss Robot & Wonderland, +32 496 12 55 42, twitter.com/quidante