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Quick Glance
                                                                              All you need to know about Intellectual Property,
                                                                                          IP People and Career in IP
                                                    ach Communication Tools
                                  y WIPO as IP Outrea
IIPTA initiatives are recognized by
ANYTHING WHICH ORIGINATES FROM 
ANYTHING WHICH ORIGINATES FROM
HUMAN MIND IS 
INTELLECTUAL PROPERTY
INTELLECTUAL PROPERTY




                      © copyright IIPTA
Types of Intellectual Property 
          Protection




                            © copyright IIPTA
1. What is a Patent?

                                            • A patent is a set 
                                                p
                                              of exclusive 
                                              rights granted by 
                                              a state (national
                                                      (national 
                                              government) to an 
                                              inventor or their 
                                              assignee for a li it d
                                                  i     f    limited 
                                              period of time in 
                                              exchange for the public 
                                                      g          p
                                              disclosure of 
                                              an invention.

                                                              © copyright IIPTA
Patent Drawings of Artificial Human Heart
PATENTS




Incandescent Light bulb Patent granted to Thomas Edison   © copyright IIPTA
This is how an Indian Patent Looks Like
         This is just a small part of it




                                           © copyright IIPTA
2. TRADEMARKS
A trademark, trade mark, 
or trade‐mark is a
    trade mark is a 
distinctive sign or indicator 
used by an 
individual, business 
individual business
organization, or other legal 
entity to identify that 
the
th products or services t
        d t           i    to
consumers with which the 
trademark appears 
originate from a unique 
source, and to distinguish 
its products or services 
from those of other 
entities.                        Examples of Trademarks   © copyright IIPTA
INDUSTRIAL DESIGNS
Industrial design is a 
combination of applied 
                  pp
art and applied science, 
whereby 
the aesthetics ergonomics and
     aesthetics,
usability of products may be 
improved for marketability 
and production. The role of an 
   d     d i      Th     l f
industrial designer is to create 
and execute design solutions 
towards problems of form, 
usability, physical ergonomics, 
marketing, brand development 
marketing brand development
and sales.                          Example: Apple Industrial Drawing for iPhone
                                                                  © copyright IIPTA
Other Types of IP Protections
  Other Types of IP Protections
•Utility Patents
•Geographical Indication
•Geographical Indication
•Service Mark
•Plant Breeders Right
•Mask work protection for semiconductors and Integrated Circuits
•Sui Generis – Similar to copyright but for boat hull designs
•Sui Generis – Proposed – for structure of database or collection of 
information

•There are more, but are out of scope for this presentation.




                                                                        © copyright IIPTA
Intellectual Property in Research, 
Intellectual Property in Research
       Business and Product
           A LIFE CYCLE




                              © copyright IIPTA
IP AND PRODUCT LIFE CYCLE
       IP AND PRODUCT LIFE CYCLE
STAGE 1 :  
RESEARCH PLANNING PHASE
RESEARCH PLANNING PHASE
A search of existing patent documents is    
undertaken, to:
undertaken, to:
∙ Identify potential competitors
∙ Determine the state of the art in 
  existing research  
( PRIOR ART SEARCH)
∙ Find niche opportunities 
  Fi d i h         t iti
( PATENT LANDSCAPING)
∙ Avoid duplication of research efforts
∙ Avoid duplication of research efforts        TEAM OF IP ANALYSTS
                                               TEAM OF IP ANALYSTS

                                                        © copyright IIPTA
IP AND PRODUCT LIFE CYCLE
      IP AND PRODUCT LIFE CYCLE
STAGE 2 :  RESEARCH

Immediate protection is required on 
 inventions 
 ( PATENT FILING , PATENT 
 DRAFTING)

Protection on trade secrets            PATENT AGENT
( TRADE SECRET PROTECTION )
( TRADE SECRET PROTECTION )




                                                  © copyright IIPTA
IP AND PRODUCT LIFE CYCLE
      IP AND PRODUCT LIFE CYCLE
STAGE 3 : RESEARCH BREAKTHROUGH

Patent filing Strategy needs to be 
adopted‐
( PATENT FILING , PATENT DRAFTING)
                                      SENIOR PATENT AGENT
Associate developments need to be 
      i   d l             d b
 protected
(INDUSTRIAL DESIGNS / COPYRIGHT 
(INDUSTRIAL DESIGNS / COPYRIGHT
 PROTECTION )



                                                 © copyright IIPTA
IP AND PRODUCT LIFE CYCLE
      IP AND PRODUCT LIFE CYCLE
STAGE 4 : COMMERCIALIZATION

Cross‐licensing or other ‘freedom to   
operate’ strategies to gain access to 
overlapping IP owned by others if 
overlapping IP owned by others if
needed to allow the product to be 
commercially developed and put on the     PATENT  MANAGER
market 
market
(FREEDOM TO OPERATE ANALYSIS)

An IPR Licensing strategy needs to be 
developed.

Trademarks need to be developed.               IP LAWYER
                                                     © copyright IIPTA
IP AND PRODUCT LIFE CYCLE
        IP AND PRODUCT LIFE CYCLE
STAGE 5 : VALUATION and MARKETING

The marketing strategy will need to 
consider effective strategies for protecting 
and promoting IP assets‐
∙ It is necessary to monitor the marketplace 
  It i            t     it th        k t l
 for possible infringement and enforcement 
 action.
( INFRINGEMENT ANALYSIS , IP WATCH)
( INFRINGEMENT ANALYSIS IP WATCH)

∙ The portfolio of registered patents, trade 
marks and designs will need careful
marks and designs will need careful             IP MANAGER 
                                                IP MANAGER
management ( IP MANAGEMENT)

∙ There will be continuing issues of 
                         g
 licensing and valuation of the IP assets
( IP VALUATION)                                     © copyright IIPTA
© copyright IIPTA
Career and Jobs
Career and Jobs


                  © copyright IIPTA
COMPANIES RECRUTING
           COMPANIES RECRUTING
BIOTECH / PHARMA COMPANIES
BIOTECH / PHARMA COMPANIES      GOVERNMENT ORGANIZATIONS
                                GOVERNMENT ORGANIZATIONS
•   Novartis , Mumbai           • Biotech Consortium of India
•   Biocon , Bangalore
    Biocon , Bangalore          • Patent Offices – Delhi ,
                                  Patent Offices  Delhi , 
•   Cipla , Gujarat               Kolkata, Mumbai , Chennai.
•   GE Healthcare , Bangalore   • CSIR Laboratories , Delhi
•   Cadila Pharmaceuticals      • UDRIP
•   Monsanto                    • FICCI
                                • TIFAC



                                                     © copyright IIPTA
COMPANIES RECRUTING
          COMPANIES RECRUTING
PATENT ANALYTICS COMAPNIES
PATENT ANALYTICS COMAPNIES       KPO / LPO
                                 KPO / LPO
• IIPTA                          • CPA Global , Noida
• Ashmar Technologies ,
  Ashmar Technologies ,          • E value serve , Gurgoan
                                   E value serve , Gurgoan
  Gurgoan                        • Innogen Innodata, Noida
• Dolcera, Hyderabad             • Pangea 3
• Patlnt Services Private Ltd.
• Brain League , Gurgoan
• Th
  Thomson Reuters
            R t



                                                     © copyright IIPTA
COMPANIES RECRUTING
         COMPANIES RECRUTING
LAW FIRMS
LAW FIRMS                    INTERNATIONAL COMAPNIES
                             INTERNATIONAL COMAPNIES
• Ramfry and Sagar, Delhi    • Mayor Brown , Washington.
• Anand and Anand, Noida
  Anand and Anand, Noida     • Price Water House coopers
                               Price Water House coopers
• K & S Partners , Gurgoan   • IP Think Tank
• Krishna and Sausturi       • Qualacomm




                                                © copyright IIPTA
COMPANIES RECRUTING
            COMPANIES RECRUTING
    ELECTRONICS / COMPUTER / IT COMAPNIES

•   Google                           •   Sony Corporation
•   Nokia Corporation
    Nokia Corporation                •   Hitachi
•   Motorola INC.                    •   Canon
•   Apple                            •   Alcatel Lucent
•   Samsung                          •   Procter and Gamble
•   LG Electronics INC.              •   Honda Motor
•   Panasonic corporation            •   Siemens
•   Microsoft Corporation            •   Mitsubishi heavy 
                                         industries, ltd.
                                         industries ltd
                                                              © copyright IIPTA
+
  Any company involved in R n D always has a well developed 
Intellectual Property department and is always in need of good, 
                  knowledgeable professionals



 Please note that the above list of companies is not a complete or exhaustive list for 
 Please note that the above list of companies is not a complete or exhaustive list for
          the obvious reasons of space and the scope of this presentation




                                                                           © copyright IIPTA
PATENT ANALYST
                PATENT ANALYST
What you require?
       y     q                 How we help ?
                                         p
Any science graduate –
  B.Sc / B. Tech  / M.tech     1/2/ 3 months Industrial 
Skills –                       Projects and Internships on 
 Patent Software               various Biotech, 
                               Bioinformatics, pharma, 
                                              ,p      ,
 Prior Art Searching           electronics, computer science 
 Patent Landscaping            based – IPR Projects.
 Patent Validation 
 Patent Validation
 Product and Process Patent 



                                                    © copyright IIPTA
PATENT AGENT
                  PATENT AGENT
What you require?
      y      q                    How we help ?
                                             p
Any science graduate –            Patent Agent Examination
 B.Sc / B. Tech  / M.tech / MBA   Preparation Program
                                    –Full Time Classroom
                                    –Distance Learning
Passed INDIAN PATENT 
                                     Online
                                    –Online
EXAMINATION conducted by 
EXAMINATION conducted by
                                    –Crash Course
Govt of India 
                                    –Test Series




                                                           © copyright IIPTA
PATENT MANAGERS
                 PATENT MANAGERS
What you require?
      y      q                    How we help ?
                                            p
Any science graduate –
 B.Sc / B. Tech  / M.tech / MBA   •POST GRADUATE DIPLOMA IN 
                                   PATENT LAW AND MANAGEMENT
SKILLS‐                           •POST GRADUATE DIPLOMA IN IPR 
Patent filing and Drafting         LAW AND MANAGEMENT
                                   LAW AND MANAGEMENT
IP valuation and licensing 
                                  •INDUSTRIAL PROJECTS  AND 
                                   INTERNSHIPS



                                                        © copyright IIPTA
IP MANAGER
10 14 LAC PER ANNUM
10‐14 LAC PER ANNUM




PATENT PORTFOLIO MANAGER
6‐8 LAC PER ANNUM




PATENT AGENTS
PATENT AGENTS
5‐6 LAC PER ANNUM




PATENT ANALYSTS
PATENT ANALYSTS
3‐5 LAC PER ANNUM
                       © copyright IIPTA
Indian Institute of Patent and 
                      Trademark Attorney
                         d      k
                                       • IIPTA is an IPR research and
                                         IIPTA is an IPR research and 
                                         Education facility located at 
                                         Delhi.
                                       • It i th Ed ti
                                         It is the Education and research 
                                                                 d        h
                                         unit of Mabbit Intellectual Asset 
                                         Management, a IPR analytics 
                                         and consulting company.
                                         and consulting company
                                       • Initiates of IIPTA for IP education 
Mabbit Intellectual Asset Management     are recognized by World 
                                         Intellectual Property 
                                         Intellectual Property
                                         Organization (WIPO) as IP 
                                         Outreach Tools.


                                                                   © copyright IIPTA
Intellectual Property is the future 
         of your Career !
         of your Career !
                  THANK YOU
                  THANK YOU




 For more info, IP courses and IP workshops in your 
   college / organization, visit www.iipta.com/ipr
   college / organization, visit www.iipta.com/ipr
            Or mail us at info@iipta.com

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Introduction Intellectual property and IP career

  • 1. Quick Glance All you need to know about Intellectual Property, IP People and Career in IP ach Communication Tools y WIPO as IP Outrea IIPTA initiatives are recognized by
  • 2. ANYTHING WHICH ORIGINATES FROM  ANYTHING WHICH ORIGINATES FROM HUMAN MIND IS  INTELLECTUAL PROPERTY INTELLECTUAL PROPERTY © copyright IIPTA
  • 3. Types of Intellectual Property  Protection © copyright IIPTA
  • 4. 1. What is a Patent? • A patent is a set  p of exclusive  rights granted by  a state (national (national  government) to an  inventor or their  assignee for a li it d i f limited  period of time in  exchange for the public  g p disclosure of  an invention. © copyright IIPTA Patent Drawings of Artificial Human Heart
  • 6. This is how an Indian Patent Looks Like This is just a small part of it © copyright IIPTA
  • 7. 2. TRADEMARKS A trademark, trade mark,  or trade‐mark is a trade mark is a  distinctive sign or indicator  used by an  individual, business  individual business organization, or other legal  entity to identify that  the th products or services t d t i to consumers with which the  trademark appears  originate from a unique  source, and to distinguish  its products or services  from those of other  entities. Examples of Trademarks © copyright IIPTA
  • 8. INDUSTRIAL DESIGNS Industrial design is a  combination of applied  pp art and applied science,  whereby  the aesthetics ergonomics and aesthetics, usability of products may be  improved for marketability  and production. The role of an  d d i Th l f industrial designer is to create  and execute design solutions  towards problems of form,  usability, physical ergonomics,  marketing, brand development  marketing brand development and sales. Example: Apple Industrial Drawing for iPhone © copyright IIPTA
  • 9. Other Types of IP Protections Other Types of IP Protections •Utility Patents •Geographical Indication •Geographical Indication •Service Mark •Plant Breeders Right •Mask work protection for semiconductors and Integrated Circuits •Sui Generis – Similar to copyright but for boat hull designs •Sui Generis – Proposed – for structure of database or collection of  information •There are more, but are out of scope for this presentation. © copyright IIPTA
  • 10. Intellectual Property in Research,  Intellectual Property in Research Business and Product A LIFE CYCLE © copyright IIPTA
  • 11. IP AND PRODUCT LIFE CYCLE IP AND PRODUCT LIFE CYCLE STAGE 1 :   RESEARCH PLANNING PHASE RESEARCH PLANNING PHASE A search of existing patent documents is     undertaken, to: undertaken, to: ∙ Identify potential competitors ∙ Determine the state of the art in  existing research   ( PRIOR ART SEARCH) ∙ Find niche opportunities  Fi d i h t iti ( PATENT LANDSCAPING) ∙ Avoid duplication of research efforts ∙ Avoid duplication of research efforts TEAM OF IP ANALYSTS TEAM OF IP ANALYSTS © copyright IIPTA
  • 12. IP AND PRODUCT LIFE CYCLE IP AND PRODUCT LIFE CYCLE STAGE 2 :  RESEARCH Immediate protection is required on  inventions  ( PATENT FILING , PATENT  DRAFTING) Protection on trade secrets  PATENT AGENT ( TRADE SECRET PROTECTION ) ( TRADE SECRET PROTECTION ) © copyright IIPTA
  • 13. IP AND PRODUCT LIFE CYCLE IP AND PRODUCT LIFE CYCLE STAGE 3 : RESEARCH BREAKTHROUGH Patent filing Strategy needs to be  adopted‐ ( PATENT FILING , PATENT DRAFTING) SENIOR PATENT AGENT Associate developments need to be  i d l d b protected (INDUSTRIAL DESIGNS / COPYRIGHT  (INDUSTRIAL DESIGNS / COPYRIGHT PROTECTION ) © copyright IIPTA
  • 14. IP AND PRODUCT LIFE CYCLE IP AND PRODUCT LIFE CYCLE STAGE 4 : COMMERCIALIZATION Cross‐licensing or other ‘freedom to    operate’ strategies to gain access to  overlapping IP owned by others if  overlapping IP owned by others if needed to allow the product to be  commercially developed and put on the  PATENT  MANAGER market  market (FREEDOM TO OPERATE ANALYSIS) An IPR Licensing strategy needs to be  developed. Trademarks need to be developed. IP LAWYER © copyright IIPTA
  • 15. IP AND PRODUCT LIFE CYCLE IP AND PRODUCT LIFE CYCLE STAGE 5 : VALUATION and MARKETING The marketing strategy will need to  consider effective strategies for protecting  and promoting IP assets‐ ∙ It is necessary to monitor the marketplace  It i t it th k t l for possible infringement and enforcement  action. ( INFRINGEMENT ANALYSIS , IP WATCH) ( INFRINGEMENT ANALYSIS IP WATCH) ∙ The portfolio of registered patents, trade  marks and designs will need careful marks and designs will need careful  IP MANAGER  IP MANAGER management ( IP MANAGEMENT) ∙ There will be continuing issues of  g licensing and valuation of the IP assets ( IP VALUATION) © copyright IIPTA
  • 17. Career and Jobs Career and Jobs © copyright IIPTA
  • 18. COMPANIES RECRUTING COMPANIES RECRUTING BIOTECH / PHARMA COMPANIES BIOTECH / PHARMA COMPANIES GOVERNMENT ORGANIZATIONS GOVERNMENT ORGANIZATIONS • Novartis , Mumbai • Biotech Consortium of India • Biocon , Bangalore Biocon , Bangalore • Patent Offices – Delhi , Patent Offices  Delhi ,  • Cipla , Gujarat Kolkata, Mumbai , Chennai. • GE Healthcare , Bangalore • CSIR Laboratories , Delhi • Cadila Pharmaceuticals • UDRIP • Monsanto • FICCI • TIFAC © copyright IIPTA
  • 19. COMPANIES RECRUTING COMPANIES RECRUTING PATENT ANALYTICS COMAPNIES PATENT ANALYTICS COMAPNIES KPO / LPO KPO / LPO • IIPTA • CPA Global , Noida • Ashmar Technologies , Ashmar Technologies ,  • E value serve , Gurgoan E value serve , Gurgoan Gurgoan • Innogen Innodata, Noida • Dolcera, Hyderabad • Pangea 3 • Patlnt Services Private Ltd. • Brain League , Gurgoan • Th Thomson Reuters R t © copyright IIPTA
  • 20. COMPANIES RECRUTING COMPANIES RECRUTING LAW FIRMS LAW FIRMS INTERNATIONAL COMAPNIES INTERNATIONAL COMAPNIES • Ramfry and Sagar, Delhi • Mayor Brown , Washington. • Anand and Anand, Noida Anand and Anand, Noida • Price Water House coopers Price Water House coopers • K & S Partners , Gurgoan • IP Think Tank • Krishna and Sausturi • Qualacomm © copyright IIPTA
  • 21. COMPANIES RECRUTING COMPANIES RECRUTING ELECTRONICS / COMPUTER / IT COMAPNIES • Google  • Sony Corporation • Nokia Corporation Nokia Corporation • Hitachi • Motorola INC. • Canon • Apple • Alcatel Lucent • Samsung • Procter and Gamble • LG Electronics INC. • Honda Motor • Panasonic corporation • Siemens • Microsoft Corporation • Mitsubishi heavy  industries, ltd. industries ltd © copyright IIPTA
  • 22. + Any company involved in R n D always has a well developed  Intellectual Property department and is always in need of good,  knowledgeable professionals Please note that the above list of companies is not a complete or exhaustive list for  Please note that the above list of companies is not a complete or exhaustive list for the obvious reasons of space and the scope of this presentation © copyright IIPTA
  • 23. PATENT ANALYST PATENT ANALYST What you require? y q How we help ? p Any science graduate – B.Sc / B. Tech  / M.tech  1/2/ 3 months Industrial  Skills – Projects and Internships on  Patent Software various Biotech,  Bioinformatics, pharma,  ,p , Prior Art Searching electronics, computer science  Patent Landscaping  based – IPR Projects. Patent Validation  Patent Validation Product and Process Patent  © copyright IIPTA
  • 24. PATENT AGENT PATENT AGENT What you require? y q How we help ? p Any science graduate – Patent Agent Examination B.Sc / B. Tech  / M.tech / MBA Preparation Program –Full Time Classroom –Distance Learning Passed INDIAN PATENT  Online –Online EXAMINATION conducted by  EXAMINATION conducted by –Crash Course Govt of India  –Test Series © copyright IIPTA
  • 25. PATENT MANAGERS PATENT MANAGERS What you require? y q How we help ? p Any science graduate – B.Sc / B. Tech  / M.tech / MBA •POST GRADUATE DIPLOMA IN  PATENT LAW AND MANAGEMENT SKILLS‐ •POST GRADUATE DIPLOMA IN IPR  Patent filing and Drafting LAW AND MANAGEMENT LAW AND MANAGEMENT IP valuation and licensing  •INDUSTRIAL PROJECTS  AND  INTERNSHIPS © copyright IIPTA
  • 26. IP MANAGER 10 14 LAC PER ANNUM 10‐14 LAC PER ANNUM PATENT PORTFOLIO MANAGER 6‐8 LAC PER ANNUM PATENT AGENTS PATENT AGENTS 5‐6 LAC PER ANNUM PATENT ANALYSTS PATENT ANALYSTS 3‐5 LAC PER ANNUM © copyright IIPTA
  • 27. Indian Institute of Patent and  Trademark Attorney d k • IIPTA is an IPR research and IIPTA is an IPR research and  Education facility located at  Delhi. • It i th Ed ti It is the Education and research  d h unit of Mabbit Intellectual Asset  Management, a IPR analytics  and consulting company. and consulting company • Initiates of IIPTA for IP education  Mabbit Intellectual Asset Management are recognized by World  Intellectual Property  Intellectual Property Organization (WIPO) as IP  Outreach Tools. © copyright IIPTA
  • 28. Intellectual Property is the future  of your Career ! of your Career ! THANK YOU THANK YOU For more info, IP courses and IP workshops in your  college / organization, visit www.iipta.com/ipr college / organization, visit www.iipta.com/ipr Or mail us at info@iipta.com