3. “ Business is an economic activity because it includes all those activities whose purpose is to earn profit by transfer of goods & services.”
4. “ Environment consists atoms & molecules agglomeration of things in motion, alive of men emotions, or force & resistances. There numbers are infinite & they are always present; they are always changing. -Chester Bernard “ Business, Like weather is with us everyday.” -Wheeler “ Business may be defined as human activity directed towards producing or acquiring wealth through buying or selling of goods. -C.H.Haney
8. “ The process by which strategist monitors the economic, legal, governmental, market, competitive supplier, technological, geographic & social setting to determine opportunities & threats of their firm.” -William F Gluicck
10. INTERNAL BUSINESS ENVIRONMENT ATTITUDES INTERNAL POWER RELATIONSHIP MISSION & OBJECTIVE VALUE SYSTEM MANAGEMENT STRUCTURE & NATURE HUMAN RESOURCE COMPANY IMAGE & BRAND EQUITY OTHER FACTORS
13. Micro Environment “ Micro or task environment is more specific and immediate environment in which an organization conducts its business.” -Dunham & Pierce