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How has Marketing Management Changed in recent years?

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Sameer Mathur
Sameer Mathur

These slides are based on Chapter 1 of 'Marketing Management' by Kotler Keller

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How has Marketing Management changed in recent years? These slides are based on Chapter 1 of ‘Marketing Management’ by Kotler Keller
Marketplace isn’t same what it used to be 10 years ago……….. Let’s Explore These………………
Network Information Technology
Globalization Easier for Companies to Market in Easier for Consumers to Buy from International Travel has continued Grown
Deregulation Reducing Power
Privatization Private Ownership Increased Efficiency
Heightened Competition
Industry Convergence
Retail Transformation Home Shopping e-commerce Entertainment into Stores with Coffee Bars
Consumer Information
Consumer Buying Power
Consumer Participation participate in designing Participate in Designing
R E F E R E N C E S http://www.higheredlive.com/wp-content/uploads/2014/09/digital-tunnel-wallpaper1.jpg http://www.intelligent-aerospace.com/content/dam/avi/online-articles/2012/11/shutterstock_globalization.jpg http://www.networksasia.net/files/nwa/080513.jpg http://www.publicpolicy.telefonica.com/blogs/wp-content/uploads/2012/01/iStock_000018168079Large.jpg http://www.fieldassignment.com/wp-content/uploads/2012/09/fresh-produce-farmers-market.jpg http://image.slidesharecdn.com/privatization-121208100603-phpapp01/95/privatization-1-638.jpg?cb=1354961244 http://tweakyourbiz.com/marketing/files/shutterstock_128579003.jpg http://dev.kitrx.com/wp-content/uploads/2011/10/crowdsource.jpg

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