This document discusses several digital marketing campaigns and videos: 1. A stop-motion video created by The Theory depicting toys going on an adventure using Google Street View. 2. A holiday projection mapping display on the windows of Saks Fifth Avenue storefront showing a 3D animation that shoppers could view and interact with using mobile devices. 3. A Samsung advertisement poking fun at enthusiastic Apple customers who wait in long lines for new products, promoting Samsung's Galaxy S II phone. 4. A marketing stunt by Penningtons featuring a "smart mirror" that showed virtual firemen interacting with customers trying on clothes. 5. McDonald's illuminated a large billboard advertisement in Chicago's sky

1. 5
28th November 2011

2. 1. Short Film using Google Street view
Tom Jenkins, the co-founder and creative director of the UK-based
production company the Theory, has created a stop-motion video
depicting toys going on a Google Street View adventure.
A lonely desk toy longs for escape from the dark confines of the
office, so he takes a cross country road trip to the Pacific Coast in
the only way he can – using a toy car and Google Maps Street View.
Watch as the toy, assisted by the persistent clicking of one of his
friends, makes his way from the Brooklyn Bridge to the Pacific
Coast.
the sheer simplicity of the story along with some beautiful shots and
a perfect soundtrack make this a powerful and moving video.
It‟s been live for a week and already has half a million views.

3. 1. Short Film using Google Street view
http://www.youtube.com/watch?v=TCvX2N-RoEg

4. 2. Saks Fifth avenue holiday 3D projection
This year, the activity was quite unique in that shoppers could scan
QR codes on the windows of Saks which saw them redirected to a
mobile site where they could watch the projection and find out
about Saks. The giant clock is a permanent feature – unusual for
a video-mapping projection – counting down the time until the next
projection. The projection runs from November 21st until January
6th, 5pm to 10pm.

5. 2. SAKS FIFTH AVENUE HOLIDAY 3D
PROJECTION
http://www.youtube.com/watch?v=JfK0h6rb6M4

6. 3. Samsung poke fun at apple fans
new advert from Samsung is spreading around the web as it pokes fun at the
fanatical Apple fans who queue up for new phones and captures them
perfectly. It‟s all part of launching the new Galaxy S II that has been
released to target the American holiday season; Samsung going after the
Apple culture with this advert. The “Apple” fans are seen queuing up for
days behind barriers waiting for the latest amazing phone even though
other passersbys already have faster 4G Samsung phones that are
“amazing.”
By poking fun at the whole nature of the Apple cult following while showing
that they already have faster phones with similar functionality and bigger
screens, Samsung are hitting all the key points here and getting people to
think about Apple in a different way. Of course, the Apple fanboys will be up
in arms that people are making fun out of them and would probably react
by buying more Apple products.

7. 3. Samsung poke fun at apple fans
http://www.youtube.com/watch?feature=player_embedded&v=FVkH9Hgvda4

8. 4. PENNINGTONS STYLED TO SURPRISE
Penningtons created the world‟s first mirror that reflected the joy of
finding a fabulous fit. Upon standing in front of a mirror, shoppers
were stunned to see two completely realistic fireman descend from
either side of their reflection via, motion-sensored, mirror technology.
The fun and flirty virtual firemen checked out the shoppers‟ new
Penningtons clothes.

9. 4. PENNINGTONS STYLED TO SURPRISE
http://www.youtube.com/watch?v=Tird66YQbZA&feature=player_embedded

10. 5. Mc Donalds lights up Chicago sky
McDonald's and Leo Burnett have built a billboard, part of a
regional "Best Fries on the Planet" campaign, and is visible for
some three miles around its location at North Clark and West
Ontario.

11. 5. Mc Donalds lights up Chicago sky

12. 5. Mc Donalds lights up Chicago sky

13. 6. Vodafone „Make someone happy‟
http://www.newstalk.ie/2011/programmes/all-programmes/tom-dunne/they-made-us-laugh-they-
made-us-cry/