Orange Predict a chick and Sony Cybershot are highlights of this weeks ignition 5 from Vanessa and Susan

1. 5 26th April 2011

2. C 1. Renault bring facebook likes to the real world The Facebook like button has changed the way we all interact with brands and now thanks to a brilliant new Renault initiative at a motor show in the Netherlands people are able to like cars in the real world. This uses RFID technology (basically tiny chips that can be programmed to contain information that links back online) and anybody who did like the cars had it feed back to their Facebook profiles. There have been a couple of examples of this RFID technology and Facebook in the past and it’s clearly something that we are going to be seeing a lot more of in the future.

3. 1. Renault facebook ‘like’

4. C 2. Amnesty international ipad TBWA and Amnesty International Germany have teamed up to create two unmissable ads on the tablet edition of “die welt” (a leading German daily paper). A key challenge in media today is ensuring consumers pay attention to your ad in an increasingly cluttered environment. iPad users will be able to interact with Amnesty International through a full-scale scene of a human rights violation.

5. 2. Amnesty international ipad

6. 3. Copenhagen sperm donor week Copy translation: Become a sperm donor. Interesting use of ambient outdoor in Copenhagen to highlight sperm bank week – and not only does it do that but it transports the sperm too! I'm not sure if they take on-street donations though….

7. 3. European Sperm Bank Campaign

8. C 4. SONY CYBERSHOT “Stories are better Panoramic”, is the claim of Sony Cyber-shot’s new campaign showcasing Albert Einstein and Marilyn Monroe. With the new Sweep Panorama feature, Sony Cyber-shot shows us the complete story around two historical pictures: Einstein sticking out his tongue, and Marilyn’s sexy smile. Nothing new media-wise but thought the creative was quirky! If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

9. 4. SONY CYBERSHOT 9

10. C 5. Orange Easter themed predict a chick If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. About a week ago, Orangeran a cool little campaign called Predict-A-Chick on the feed , streaming a live hatchling lab of about 17 numbered chicken eggs that would become a real-time guessing game for “First to Hatch” and even things the “Loudest Tweeter”… You could make your predictions and then watch the action live via a number of camera streams! I love the concept and the actual campaign played out brilliantly! Nice idea fitting to Easter season

11. 5. Orange Predict a Chick