Presented By Indra Utoyo Chariman of MIKTI (Masyarakat Industry Kreatif TIK Indonesia) ON PII (Persatuan Insinyur Indonesia) Conference : ICT for Partnership , Jakarta March 31 2009

1. Building the Sustainable
Ecosystem for Emerging
ICT Creative Industry
Opportunities and Challenges
By :
INDRA UTOYO
Chairman of MIKTI
Masyarakat Industry Kreatif TIK
Indonesia
Jakarta , March 31st 2009

2. Content
In Search of Creativepreneurs
Indonesia ICT Creative Industry at glance
Opportunities and Challenges
Successful Case Study
MIKTI & Sustainable Ecosystem

3. It’s a similar world….
• “The ‘Surplus Society’ has a surplus
of similar companies, employing
similar people, with similar
educational backgrounds, coming up
with similar ideas, producing similar
things, with similar prices, and
similar quality.”
Kjell Nordstrum and Jonas Ridderstrale, ‘Funky Business’

4. Education for Creative Society?.........
The Age of Creative Economy:
Be Creative and Different…

5. Creative Industry Potential
Knowledge- 1 People for 1/more Industry
Creative
Skilled
10,000 People for 100 Industries
Worker
Labor
1,000,000 People for 100 Industries
Intensive
http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg

6. Community Enterprises =
Market Horizontalization …..
“20 millions
new employments
will be created
through community
enterprises
by 2012”
Source: British Council

7. In Search of Creative Enterpreneur…
Creative enterpreneurs like
Shinta and Andi created
employments and wealth
for their companies.
Today, they’re building
community enterprises –
helping other young people
gain enterpreneurial skills
and start their own
businesses.

8. They’re creative because they’re different, not that
they’re different because they’re creative…
“These enterpreneurs are
doing early market research
on some of the biggest
opportunities of the coming
decades. In attempting to
bridge the great divides
between previleged
populations and the poor,
they address the critical
challenges where other
markets fail” – Elkington &
Hartigan, The Power of
Unreasonable People.

9. Creative, Knowledge, &
Social Enterpreneur
Design, Branding, &
Innovation for national &
International market
Driven by Choice
Commodities Trade
Micro-Enterpreneurs
10% of Enterprises
6% of GDP
Production for
Local market
Diven by Necessity
90% of Enterprises
5% of GDP

10. Content
In Search of Creativepreneurs
Indonesia ICT Creative Industry at glance
Opportunities and Challenges
Successful Case Study
MIKTI & Sustainable Ecosystem

11. Creative Industry Landscape in Indonesia
Creative Industry Classification
Advertising Antiques
1 2
Video, Film
Architecture
& Photography 14 3
Crafts
13
Television & Radio 4
Research C
Computer Service
omputer S ervice
Creative
12 5
& Development &S oftware
Software
Industry
Design
6
11
Publishing & Printing
Fashion
10 7
Performance Art
8
9
Music Interactive Game
Source: Departemen Perdagangan RI 2008

12. Facts of Indonesia ICT Creative Industry
Export of “layanan komputer & piranti lunak” = ?????????

13. The ICT Based Creative Industry in Indonesia
Interactive Games News Portals
• Indonesia local game
production
• Winner of Asia-Pacific ICT
Award
Interactive Advertising
Business Software
Leo Dance – Leo Snack (Garuda Food)
• All games developed by A-Box
Activities Games, Jakarta
• Founded in Jakarta, 2007, focused on
developing Advergame
…………..and many more
TNT Drive Game – TNT Logistics
Source: Andi S.Boediman,”Creative Industry Trend 2009” 2009, Bullit Sesariza 2009

14. Content
In Search of Creativepreneurs
Indonesia ICT Creative Industry at glance
Opportunities and Challenges
Successful Case Study
MIKTI & Sustainable Ecosystem

15. Music Industry : A fertile ground for the music
artists to express & expose their work

16. Mobile & Internet Content Industry

17. Game Industry

18. The Challenges
Man
Machine
Industri Industri
?
Money
Strategis OK Kreatif
Method
(10) (14)
Market
IP
Government support

19. Content
In Search of Creativepreneurs
Indonesia ICT Creative Industry at glance
Opportunities and Challenges
Successful Case Study
MIKTI & Sustainable Ecosystem

20. Singapore

21. Korea

22. Game : Business Model and Incubation
Biz - Model
INDONESIA
Incubation - Model

23. Content
In Search of Creativepreneurs
Indonesia ICT Creative Industry at glance
Opportunities and Challenges
Successful Case Study
MIKTI & Sustainable Ecosystem

24. Masyarakat Industri Kreatif TIK Indonesia
Key Initiatives Strategic Objectives Misi Visi
Mapping Potensi
Ungkit Kekayaan
Industri kreatif TIK
Budaya sebagai key
content posistioning
Klasterisasi Industri Menumbuhkan
Fasilitasi tumbuhnya
Kreatif TIK & Du- Menjadi
komunitas
creativepreneur TIK
kungan kebijakan penggerak
creativepreneur
unggul
utama
berbudaya
tumbuhnya
DIGITAL untuk
Tumbuhkan Budaya
Sinergi Penyediaan
industri
menggairahkan
DIGITAL dan
Platform Kolaborasi
kreatif TIK
industri kreatif
Kesadaran HAKI
& Kreasi Indonesia
TIK Indonesia
Bangun Ikon cluster yang sehat
yang sehat,
ekonomi kreatif TIK & unggul
kompetitif, dan
Sinergi Edukasi &
unggul Indonesia mencerdaskan
Community Dev
Kembangkan pasar
berbasis Kekuatan
Sinergi Promosi & pasar domestik
Endorsed by
Komunikasi

25. Key Success in a DIGITAL Era
People Paradigm toward DIGITAL Culture
Dignity & Discipline : Persistence & consistent in doing work
Innovative : Keep innovate
Good governance : Credible processes for better performance
Integral : Holistic, interdependent, sinergy, co-evolution
Transparency : Open & sharing culture
Appreciative : Mutual respect user-creator based on trust
Legal : Compliance, be legal

26. House of ICT Creative Industry
INDUSTRI KREATIF TIK
CHANNEL
CONTEXT CONTENT
GAMES INTERACTIVE
•MOBILE
Digital Culture ANIMATION
•ONLINE
Digital Tourism MUSIC
Digital Learning COMIC
Digital Campaign MEDIA BROADCAST
Business Tools Business Apps
Industri Specific Industry Apps OFFLINE
•CD
CREATIVE INDUSTRY ENABLERS
(DESIGN, PRODUCTION, DISTRIBUTION, RENDERING FARM, etc.)

27. Building the Ecosystem for ICT Based
Creative Industry in Indonesia
Example :
1. Indonesia ICT
Award (INAICTA)
2. Graphic Industry
Exhibition
Difficult to go to
Graphic Design –
Market and
Lack of Capacity
60 schools,12.000 students
Lack of Capital Difficult to uphold
Building &
Information Technology
and Funding
– 900 schools, 200.000 the Intellectual
Incubation
students Property
Facility

28. Case MIKTI Program: INAICTA
PENGEMBANGAN
KEPESERTAAN
KOMUNITAS
1. Idea Generator & Selection
INAICTA
DIKLAT INDO GAME SHOW
LOMBA
BUBU AWARD
2. Capacity Building 3. Exposure
BMP PEMASARAN
4. Production 5. Marketing & IP Exploitation

29. Sustainable Ecosystem

30. Sustainable Incubation : Example Game

31. Terima kasih…
www.mikti.or.id
www.inaicta.web.id