This document summarizes a report on scaling inclusive agri-food markets. It discusses how inclusive agri-food markets can help alleviate poverty by including small-scale farmers, entrepreneurs, and rural laborers. The report identifies drivers and barriers to scaling these markets, and provides directions for doing so, such as strengthening coordination platforms, influencing supportive policies, and improving partnerships between businesses, governments, and organizations. The overarching goal is to scale inclusive business models that benefit both profits and poverty reduction.

1. Scaling Inclusive Agri-Food Markets
Report on the “Islands of Success to
Seas of Change Initiative”
Jim Woodhill
Director - CDI

2. Background
 Initiative supported by partners below
 Explored the questions „what works when scaling
inclusive agri-food markets?‟
 Background analysis
● Case studies
● Sector Studies
● Review of business strategy
 International learning workshop in April

3. What are Inclusive Agri-Food Markets
Formal / modern agri-food value chains that help to
alleviate poverty by including lower-income communities
without loosing sight of the goal of business, which is to
make profits.
Small scale Farmers Supermarkets
Local entrepreneurs Agri-food corporations
SME Larger scale traders
Rural labour Financial sector

4. The Small Scale Farmer Story

5. Why Inclusive Agri-Food Markets
For Business For society
 Securing supply  Food security
 Market opportunity  Poverty and hunger
alleviation
 Business Reputation
 Peace and security

6. What Business is Saying
Nestle: It is our firm belief that for a company
to be successful over time and create value for
its shareholders, it must also create value for
society. We call this Creating Shared Value
(CSV) ….. it is our basic way of doing business.

7. WWF Strategy
Consumers
Large businesses
Suppliers

8. Framework for Analysis
Scale in terms Scale in terms
of people of benefits for
included the poor
Scale in terms Scale in terms
of change in profits of
Supply chain Impact inclusive models
• Policies
• Platforms require • For business
• Partnerships • For small-scale
Scaling producers and
• Capacities Mechanisms Inclusive Markets Incentives entrepreneurs
• Investments
• Business • For government
create
models
Influence
Change the Drivers (+ -)
Resource scarcity; values; demographics; security
Context
Economic; political; cultural; physical

9. Directions for Scaling (1)
 Strengthening the intermediary function: (trusted/ethical
coordination) agents/platforms
 Informing and shaping supportive policies at all levels
 Progressing a “new certification” agenda
 Creating mechanisms for collaborative finance
 Increasing effectiveness of public private partnership
mechanisms

10. Directions for Scaling (2)
 Strengthening agri-cluster/networked businesses
initiatives
 Improving mechanisms for joint learning and research
between all groups
 Monitoring and assessing social impact
 Deepening understanding and capacity across
business, government, producer organizations
knowledge institutes and NGOs

11. Profit
Sustainability
Planet People
Financial
Institutions
Global Agri-Food Fair
Sustainably National
Business Commercial Economic
Feeding 9 Business
Relations opportunity
Billion
at scale
Small-Scale SMEs
Farmers
Government NGOs Research
Public Policy & Investment

12. Policy Implications
• Policy matters
• Strategies and policies for transition and
structural change are needed
• Huge differences between regions, countries and
value chains
• Investment in core public goods is critical
• Need effective PPP mechanisms
• Public sector needs to ‘add up’ the private sector
contribution
• Research for Responsible Business

13. Thank you
For more information go to:
www.seasofchange.net
CDI