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Design Development Workshop
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Kuderumol, Chamarajnagar Dist., Karnataka
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DESIGN DEVELOPMENT WORKSHOP FOR SISAL CRAFT
introduction
INTRODUCTION
IDPMS (Initiatives for Development through Participation of Marginalized Sections) is a non-profit voluntary
organization, into Rural Development with its head office at Bangalore, Karnataka. IDPMS as
society jointly established by The Govt. of The Netherlands and the Govt. of Karnataka, IDPMS
started functioning in 1988. Development projects situated in the relatively backward regions of
the State of Karnataka were completed during the subsequent years. In working through these
projects IDPMS has gained considerable knowledge and experience which has helped in its
transformation as a resource organization for sustainable livelihoods, human rights specially
concerning women empowerment, women and children, governance, information systems,
indigenous knowledge, environment and conservation. IDPMS is committed to the economic
development of the rural poor people through various activities. IDPMS has networked with
similar organizations in Tamil Nadu and Maharashtra States.
IDPMS is registered as a Society under The Karnataka Societies Registration Act, 1960, Regn. No:
801/87-88. In pursuance of its main objective of the development of the rural poor, it has executed
development programmes in several rural areas of Karnataka. IDPMS is also registered under the
Foreign Contribution Regulation Act, which enables it to receive contributions from foreign donors.
IDPMS has been instrumental in forming self-help groups of women for the past 15 years. This
programme was implemented in five districts of Karnataka viz., Mysore, Chamarajanagar, Bellary,
Bidar, Haveri and Gadag.
IDPMS has formed a total of 335 women self-help groups (SHGs) in Karnataka covering more
than 5300 women members. Presently, around 200 artisans in sisal craft in and around Kuderumole
village, Chamarajnagar district. IDPMS providing skill development training, organizing design
development workshops to the sisal craft artisans.
IDPMS - Its Misson
IDPMS considers as its mission, the creation of values fostering economic and social justice and
the empowerment of the constituency of the rural poor, particularly women, towards meaningful
ends such as the production of goods or services through just and equitable means.
Kuderumole
Kuderumole is a small village of 7000 population. This place is in Chamarajnagar District of
Karnataka.
How to reach Kuderu:
Kollegal (About 110 kms from Bangalore) is nearest town and it is about 40 kms from Kuderu
village. Kollegal is well connected by buses and take a local bus from Kollegal to Kuderu.

2
IDPMS’s current activities:
• Providing skill training & design development workshops to artisans in the filed of
handicrafts, sponsored by DC(H).
• Training programmes on - Personality development, PRA , small and microenterprises
development , etc.
• Providing guidance to micro-enterprise units.
• Formation and strengthening of SHGs.
• Strengthening of local support agencies e.g. NGOs , GPs
• Networking of SHGs & Entrepreneurship Development Programmes
• Self-reliance in micro-finance through SHGs
• Establishing access to formal credit institutions.
• Training / Orientation of banking personnel
• Market-related services; market linkages & Upscaling of enterprises operations.
• Counselling for enterprise activities.
• Gender sensitization programmes
• Monitoring and Evaluation & Documentation
• Technology Development & Data bank services
• Income generation activities through handicrafts, silk reeling, embroidery, Photography,
beauty parlours, food vending, electrical / electronic servicing, cable TV etc., have been
attempted.
During the last 15 years of its existence IDPMS has taken up various programmes in the area of
handicrafts. Baseline survey was conducted in 2 villages including Kuderu, about 169 families
were surveyed. As an outcome of baseline survey, IDPMS had submitted the proposal for design
development workshop for jute craft to office of the Development Commissioner (Handicrafts),
Mysore. The proposal has been sanctioned with the financial assistance of Rs. 1,80,000 as per the
sanction order letter no. No.C-17011/41/2002-CC(SR)/17815 dated 22.10.2003. The workshop
was successfully conducted by Mrs. Neelam Chhiber, NID Designer, Managing Trustee representing
Indus Tree Crafts Foundation, Bangalore, with designer Mr. Shyam Aravindakshan, Designer, Indian
Institute of Crafts & Design, Jaipur & Ms. Ami Patel, Designer, Indian Institute of Crafts & Design,
Jaipur working with ICF. The 15 days workshop was successfully conducted at Kuderu from
1-12-2003 to 15-12-2003.
IDPMS staff:
Mr. S.Sadananda - Director
Mr. R.Veereshkumar - Project Coordinator
Ms. D.K.Geetha - Accounts & Admin.
Mrs. Suma - Project Coordinator
Nearest Handicrafts Marketing and service extension centre:
Padmalaya, No. 12/9-60, I Floor,
Vinobha Road, Shivarampet,
Mysore 570001.
Tel.: 0821-2424486.
INTRODUCTION

3
About IndusTree Crafts Foundation, Bangalore
IndusTree Crafts Foundation is a trust working in the area of craft design and development for
international and domestic markets. Market led products are designed by a team of young and
dedicated designers trained at leading design schools. Training and development of artisans is one
of the focus areas of the trust. Materials such as natural fibre, textile, leather, paper, wood, metal
and stone are worked with. IndusTree Crafts Foundation is backed by IndusTree Crafts Pvt. Ltd. –
an organisation with expertise in marketing – in the domestic market through ‘The Design Store’
and internationally through leading buying houses.
ICF’s current mission is to offer its services to develop market led rural livelihoods & micro
enterprises. It chiefly works with craft and artisanal projects through NGOs and rural co-operatives.
Inauguration of the Design Development Workshop:
This workshop was inaugurated on 1-12-2003 by Mr. Rajendra Prasad, Asst.Director, KVIC,
Chamarajanagar. This function was also attended by:
• Mr.Janardhan, Project Officer, Textile Dept. Incharge
• Mr.K.S.Raghupathi, AGM, NABARD, Chamarajanagar
• S.Sadananda, Director, IDPMS.
During the 15 days of the workshop, people visited are:
• Mr.S.C.Devaramani, Asst.Director (H), Office of DC (H), HM&SEC, Mysore.
• Dr.Maheshwar, DUDEE Organization, Chamarajanagar
• Mr.Venkat Rao, Asst.Director, Sericulture Dept., Kuderu, Chamarajanagar.
Valedictory function was organised on the last day of the workshop on 15th December, attended
by:
• Mrs.Puttasiddamma, Present, Gram Panchayati, Chamarajanagar
• Mr.Ningaraju, Member, Gram Panchayati
• Mr.Siddaveeranna, SI, Kuderu, Chamarajanagar.

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Agriculture is the main source of livelihood in and around
Kuderu.Sisalisalargegenusofshortstemmed,woodyplants
bearing a rosette of long, erect, pointed, fleshy leaves. About
275speciesaredistributedintropicalregions.ThePortuguese
introduced agave in India in the 15th century. They are now
completelynaturalizedthroughoutthecountry.Sisalisgrown
widely in India. It is a small greenish grey hedge plant. The
leaves have a thorn at the tip and grows up to a height of 2 - 3
ft. These leaves yield valuable fibre. Strongest and hardest
fibre and is preferred for high traffic area both in residential
andcommercialapplication.Readilyacceptsdyesandiseasy
tomaintain.
Sisal is found in abundance in this area. It is not the main
plantation. The leaves were locally used to make ropes for tieing wood and grass bundles.
Propagation
The propagation happens by removing and re-rooting the suckers.
Sisal products have a very large market potential in the export market, as also they will have in the
domestic market. Sisal is a very strong, lustrous natural fibre and can take the wear and tear equivalent
of coir. The huge advantage of sisal has over coir is that it is a white material which take the dye
very well and is softer than coir. Apart from floor coverings, products made from braided sisal like
bins, bags etc are also in demand.
the sisal craft
Sisal is being extracted
through a machine
Extracted sisal is being dried Dried sisal fibre which is used for making
ropes & braids
The sisal plant
THESISALCRAFT
Common Name Local Name Botanical Name Available region
Sisal Kattale Agave sisalana Local (Chamarajnagar dist.)

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The leaves of Agave yield a strong fibre, which is used for making ropes, cordage and twines. The
shorter fibre and bristles are used for making mops and suited for cordage. It is also being used to
manufacture coarse fabrics. It is commonly used for binders, twines, fishing nets, doormats, rugs,
carpets, etc. The waste of the fibre is used for making paper and paperboards.
Current Sisal raw material price at Kuderu is about Rs. 15-20 per kg.
Skills & Techniques of Sisal craft artisans at Kuderu
Main skills in this cluster are rope making and braiding.
Rope making
Rope making is one of the most basic skill for converting any linear mate-
rial into a usable stage. It is practiced in most of the craft pockets. Ropes
can be made by two methods vis, hand spinning and machine spinning.
Materials like sisal, jute, banana bark and various natural fibres are soaked
in water and that material are taken and rolled between the palms. The
material is twisted in only one direction thus obtaining a ‘S-twist’ or a ‘Z-
twist’. Machine spinning is a technique adopted by the locals for faster
production. It involves a very simple mechanism, consisting of cycle wheel
with hooks fixed on them and a handle to rotate the wheel. Then sisal fibre
is fixed on the metal wheel hook, then one person rotates the wheel and
four or less persons make the rope by joining sisal fibre. Number of people
required for making rope on machine depends on the number of hooks on it, generally two to three
people are required on one hook.
Braiding
Braiding is another important skill used in this craft pocket. Braiding is
extensively used here for making products. Commonly the plait braids are
used.
The rope making machine
Artisan braiding dyed sisal
fibre
THESISALCRAFT

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problem area
• Presently all these sisal artisans are producing only ropes & braids, which is not
converted to any product.
• Appropriate markets for ropes produced are not tapped.
• Limited skills in this cluster, more skills should be taught.
• Potential of materials is not explored.
PROBLEMAREA

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31 artisans from different SHGs, were selected for the design development workshop. Participated
artisans were shown their interest in learning new products & new skills. Most of the crafts people
were experienced in making ropes & braids with sisal fibre. The designers who conducted the
workshop were from Bangalore, namely, Mrs. Neelam Chhiber, NID Designer & Managing Trustee,
IndusTree Crafts Foundation, Mr. Shyam Aravindakshan, Designer, Indian Institute of Crafts &
Design, Jaipur, Rajasthan & Ms. Ami Patel, Designer IICD, Jaipur, Rajasthan.
Introduction of new skills to make different products using available sisal raw material and exploring
with different products was the focus of the workshop. Finish of the final products was the most
important aspect in the workshop. Products which have good potential in urban market were
introduced.
Activities of the workshop:
• The skills used in the workshop were: Braiding, rope making, removable
frame, stitching.
• Removable frames were introduced for different type of bags, bins & pouches.
• New skill of construction on frames were taught.
• Dyeing inputs for were given which included a standard dyeing procedure.
• Finishing techniques for bags were introduced.
• Colour combination and finishing of the products were the most important aspects of
this workshop.
activities of the workshop
ACTIVITIESOFTHEWORKSHOP

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Dyeing procedure for sisal
Dyeing was an essential part of the workshop & the production also. Hence special importance
was given to this input. Sisal material takes colours easily. The fibre was dyed and then spun or
braided to make any product. Dyeing procedure was taught at the workshop by the designers of
ICF.
For 1 Kg. of sisal raw material
Ingredients:
Basic Dyes, Acetic Acid
Tools and equipment:
Wide mouth dyeing vessel of 50 lts. capacity
Gas stove/ Firewood
Small steel tumblers
Steel spoons
Procedure:
• Boil 50 lts. water in a wide container
• Take dyes in required quantity in a small steel container and add luke warm water to it. Mix
well, the solution is called Dye Stuff.
• Pour it in boiled water and mix well, this is called Dye Bath.
• Add material to dye bath, boil for 25-30mins.
• Take out the material and add 3-4 table spoons of acetic acid to the dye bath.
• Put the material back in the dye bath and boil for another 15-20 mins.
• Take out the raw material.
• Then wash the material with cold running water.
• Dry the material in shade.
Colour palette developed at the workshop:
- Aqua Blue
- Green Dark Green
- Yellow Orange
- Brown RustRust
-
Artisans dyeing sisal

9
Storage box lid being prepared
Artisans in the process of making round cushion
Artisans in the process of making storage box Artisans in the process of making storage bin
Beginning of round cushion
Group of artisans are making wall piece
workshop at a glance

10
benefits of the workshop
• The techniques and skills introduced in the workshop are easy to adopt and ensure
fast production.
• The product range developed in the workshop are according to current market trend
and demands, thus ensure a wider market.
• New products developed during the course of workshop will cater to a larger market segment
as these products are cost effective.
• The design development workshop conducted by the IDPMS has given a new
insight to the artisans.
• Fast production and better market will help in expanding earnings of the craftsmen.
• The dyeing procedure taught at the workshop, this procedure helps IDPMS’s
artisans to get fast colours with perfect matchings.
Comments from the artisans participated in the workshop
She felt that the period of the workshop of 15 days is very less, if it is 30 days, increases productivity
and vocabulary of products can be expanded.
Pheatamma
She liked new products in this workshop and she wants to learn more and more products.
Sasamma
New to trade, has gained confidence to produce products. Earlier she was making braids, now she
learnt to develop products of the same.
Sheenjoyedmakingcushionsandshelikeditverymuch.
Shivamma,Raj
BENEFITSOFTHEWORKSHOP

11
Comments from the visiting people:
Sri S.C.Devaramani, Asst.Director (H), Office of DC(H) HM&SEC, Mysore
He has advised to the artisans to learn the new designs and skills at this design and
development workshop and also suggested to the artisans utilize these kind of workshops will help
them in the national and international markets. He explained various schemes of Office of DC(H).
Sri Rajendra Prasad, Asst.Director, KVIC, Chamarajanagar
Artisansshouldutilizefullythisdesigndevelopmentworkshoptodeveloptheirskillsandlearn
newdesigns.Artisansshouldhavepatience,grabbingpower,updatingtheirskills&designs.
Sri Janardhan, Project Officer, Textile Dept. Incharge
He suggested artisans to learn new products and should develop to market independently
on their own.
Sri K.S.Raghupathi, AGM, NABARD, Chamarajanagar
He suggested artisans, produce products according to market demand and also update the
products based on the feedback from the market. If most of the products sells better at the market, the
earningsofthecraftsmenwillimprove.
Sri S. Sadananda, Director, IDPMS.
He told the artisans to improve their skills & designs in this workshop with the specialized
designers. Also told these products will have a good market in the urban areas and artisans can earn
more money. Also he added that IDPMS will support for their market and their upgradation of
skills.
BENEFITSOFTHEWORKSHOP

12
• Small tool kit should be provided to the artisans of the sisal craft.
• Presently all these craftsmen do not have skills to produce the end product, so such
people have to be trained with workshops like this and the artisans should have the capacity
to take the production orders and produce with quality and with the buyer specifications
• Buyers like IndusTree Crafts, state emporiums etc. should be contacted for any orders
and also should have exposure to other markets.
• In future, develop products according to the market trend & the demand.
• Continual design intervention, at least once in a year to cope with the changing market
demands is needed. This will help the craftsmen to develop & update their skills and
ideas according to market trend.
• ContinualsupportfromGovernmentforworkshops&exhibitions,etc.shouldbeensured.This
willhelpinprogressofthiscraftcluster.
recommendations
RECOMMENDATIONS

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Based on the baseline survey conducted by IDPMS, the Office of Development Commissioner
(Handicrafts), Ministry of Textiles, Govt. of India sanctioned Rs.1,80,000/- to IDPMS for
conducting Design Development Workshop at Kuderu, Chamarajnagar Dist. for the benefit of the
sisal craft artisans of Kuderu. As per the sanction order, letter No.C-17011/41/2002-CC(SR)/
17815 dated 22.10.2003, the workshop was inaugurated on 1st December and conducted up to
15th December 2003.
On receipt of the sanction, with the advice and guidance of Mr. Devaramani, Assistant Director
(H), HM&SEC, Office of DC (Handicrafts), Mysore and Mr. Dattatreya, Sr. Asst. Director (H),
RDTDC, Office of DC (Handicrafts), Bangalore the programme was planned. The workshop was
successfully conducted for 15 days from 1st December 2003 to 15th December 2003. As per the
advice of Mr. Dattatreya, Deputy Director (H), RDTDC, Bangalore, IDPMS decided to use the
services of Mrs. Neelam Chhiber, NID Designer, representing Indus Tree Crafts Foundation, with
designer Mr. Shyam Aravindakshan, Designer, IICD, Jaipur & Ms. Ami Patel, Designer, IICD, Jaipur
working with ICF as designers for the workshop. The workshop was successfully conducted for 15
days at Kuderu.
Prototypes were developed in the workshop. New products developed were catalogued, this will
help IDPMS & artisans of Kuderu to find buyers that in turn will give more benefits to the artisans.
Valedictory function was organised on 15th December, an exhibition of the products developed in
the Design Development Workshop was organised at Kuderu. Certificates were given to all the
participants by Mrs.Puttasiddamma, President, Gram Panchayati, Chamarajanagar & Mr. Sadananda,
Director, IDPMS.
No. of products developed at the workshop : 40 (15 designs)
Slingbag : 3 Nos. Horizontalbin : 2 Nos.
Flat bag : 3 Nos. Wallpiece : 2 Nos.
Basket bag : 2 Nos. Verticalbin : 2 Nos.
Frame bag : 3 Nos. Roundcushion : 3 Nos.
Cup bag : 3 Nos. Squarecushion : 3 Nos.
Bin : 3 Nos. Tortoiseplate : 3 Nos.
Planter : 2 Nos. Fruitbowl : 3 Nos.
Snailplate : 3 Nos.
performance-cum-achievement report
PERFORMANCE-CUM-ACHIEVEMENTREPORT

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list of artisans
S.
No
Name of the
participant
Nameof the SHG Address Craft Age Sex Community
1 Mrs.Kamalamma
Sri Doddamma Tayi
Mahila Swasahaya
Sangha
Tenkanmole
Village,Kuderu,
Chamarajanagar District
Sisal
craft
38 Female OBC
2 Mrs.Chikkatayamma " " " 36 " "
3 Mrs.Lakshmamma " " " 32 " "
4 Mrs.Chandramma " " " 30 " "
5 Mrs.Kempananjamma " " " 35 " "
6 Mrs.Putta Basamma " " " 30 " "
7 Mrs.Sakamma " " " 31 " "
8 Mrs.Mahadevamma " " " 33 " "
9 Mrs.Shivamma " " " 30 " "
10 Mrs.Nagarathna " " " 30 " "
11 Mrs.Chikkamadevamma " " " 32 " "
12 Mrs.Gowramma " " " 35 " "
13 Mrs.Basavamma
Sri Chamundeshwari
Mahila Swasahaya
Sangha
" " 30 " "
14 Mrs.Rajamma " " " 35 " "
15 Mrs.Palamma " " " 32 " "
16 Mrs.Siddamma
Sri Siddappaji
Mahila Swasahaya
Sangha
" " 32 " "
17 Mrs.Putta Basamma " " " 32 " "
18 Mrs.Basamma " " " 31 " "
19 Mrs.Nagamma " " " 35 " "
20 Mrs.Rajamma
Sri Mayamma Mahila
Swasahaya Sangha
" " 35 " "
LISTOFARTISANS

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resumes of designers
RESUMESOFDESIGNERS

16
Date of Birth : 29 October, 1962
Address : No. 84, 16th
C main, 4th
Block, Koramangala,
Bangalore - 560 034.
Phone : (080) 5715108 / 5700706, 98450 16024
E-mail : industree@vsnl.net, icfblr@vsnl.net
Fax : (080) 5719530
Home page : www.industreecrafts.com
1979 – 1984
Qualified the Professional Education Programme at the National Institute of
Design(NID), Ahmedabad, specialised in Product Design.
Experience
April 2003
Authored two volumes of Stone Crafts of India published by Crafts Council of India.
December 2002
Presented paper, about craft development in India called The Dinosaurs Egg at International
Council of Society of Industrial Designers held at National Institute of Design, Ahmedabad.
August 2000 - Current
Managing Trustee of Indus Tree Crafts Foundation, a craft design and marketing consultancy.
Fellow Trustees Mrs. Gita Ram, Mrs.Nivedita Ram. ICF is currently the design agency for AHVY
Natural Fibre Project being conducted in 6 states, training 7000 women in new product
developments.
Design Development Workshops
• Design Development Workshop on Kalamkaari art at Srikalahasti, AP.
Client: Kala Srusti, Srikalahasti, Sponsored by: DC (H)
• Design Development Workshop on Wood Carving at Srikalahasti, AP.
Client: Kala Srusti, Srikalahasti, Sponsored by: DC (H)
• Design Development Workshop on Banana Craft, Anegundi, Koppal Dist.
Client: The Kishkinda Trust, Anegundi, Sponsored by: DC (H)
• Design Development Workshop on Banjara Embroidery at Hyderabad, AP.
Client:Crafts Council of Andhra Pradesh, Hyderabad,Sponsored by: DC(H).
• Design Development Workshop on Kashmir Willow Craft, Srinagar, J & K
Client: Jammu & Kashmir (S&E) Corporation, Srinagar,Sponsored by: DC(H).
• Design Development Workshop on Jute Craft, Srikakulam, AP
Client: Youth Club of Bejjipuram, Srikakulam,Sponsored by: DC(H).
• Design Development Workshop on Screwpine craft, Kumarakom.
Client: National Institute of Design, Bangalore Sponsored by: SFAC, Kerala.
Neelam Chhiber
RESUMESOFDESIGNERS

17
October 1994 – Current
Director of Indus Tree Crafts Pvt. Ltd., Designing hand crafted products and managing the export
of the same. Managing and designing for The Design Store in Bangalore and Chennai. The following
are some of the crafts in which new ranges were designed and have been sold at the stores for the
last 5 years.
Wood Inlay Craft of Mysore: Development of furniture, clocks, trays, photoframes.
Chennapatna Painting Craft: Development of candle stands, trays, spoon holders,
pegs, small shelves and desk accessories.
Stone Craft of Orissa: Development of candle stands, desk accessories and gifts.
Papier mache of Kashmir: Development of contemporary hand painted designs on
the complete range of Kashmiri products.
Tibetan carpets of Mysore: Development of contemporary carpet designs at the
Tibetan Centre near Mysore.
Madhubani Hand Painting: Mithila painting was adopted for use on contemporary
products such as photo frames, boxes, trays, furniture.
June 90 – June 94
All India stone crafts documentation, sponsored by Development Commissioner
(Handicrafts), New Delhi, Seven Volumes covering 13 states with five junior designers as field
workers.
June 89 – June 90
• Consultant to ITC, Export division, N.Delhi, Development of Handicrafts for exports,
vases, planters allied metalware in Moradabad.
• Consultant to UP Export Corporation, Development of wooden handicrafts in Saharanpur,
boxes, frames and coasters etc.,
• Consultant to Office of Development Commissioner of Handicrafts, jute product
development, design of soft luggage, and bags.
June 88 – June 89
• Consultant to ITC, Welcomgroup, Maurya Sheraton, New Delhi.
• Design of table ware, menu for Dum Pukht and other restaurants.
• Study of related crafts production areas, such as metal ware Moradabad, Ceramics –Khurja,
Stone ware, Agra, Glass ware, Firozabad.
June 87 – June 88
• Consultant to Tamilnadu State Handicrafts Corporation, Development of sheet metal beaten
products in Kumbakonam, Tamilnadu.
• Documentation of lost wax metal casting in Kerala, popularly known as Charakku casting,
technique involving casting of bronze vessels upto 12ft. in diameter, sponsored by
Development Commissioner (Handicrafts), New Delhi.
June 86 – June 87
• Consultant to Handicrafts and Hand loom Export Corporation, New Delhi, development
of lost wax metal cast products at Bastar, Madhyapradesh.
June 84 – June 85
• Thesis projects at National Institute of Design sponsored by Handicrafts and Handloom
Export Corporation, documentation and development of lost wax crafts in Bengal, Orissa,
Madhyapradesh.
RESUMESOFDESIGNERS

18
Shyam Aravindakshan
Date of Birth : 19 August, 1978
Present Address : Industree Crafts foundation,
55 Mallappa Reddy
Layout, Koramangala, Bangalore.
Phone : (080) 57111225 / 5700706
Email : luttapi7@yahoo.com
Educational Qualifications
• Qualifying the Post Graduate Diploma in Crafts and Design at the Indian Institute of Crafts
and Design (IICD), Jaipur, specialised in Product Design. Specializing in Wood, Metal and
Stone.
• Commerce Graduate (1998-99) Advanced accountancy and Statistics being the main subjects,
from Gujarat University, Ahmedabad
Experience
Currently working with Industree Crafts Foundation, Bangalore
Projects Handled:
• Conducted a 15 day workshop on wood carving and finishes like staining and developed
utility products like lampbases, frames, shelves, etc. in Srikalahasti, Andhra Pradesh,
sponsored by, D.C.(H), New Delhi.
• Conducted a 10 days design and skill intervention workshop on banana bark products at
The Kishkinda Trust, Anegundi, Karnataka, Sponsored by, D.C.(H), New Delhi.
• Under a cluster development project in Seoni, MP, conducted a 3 months training and
design development workshop in sisal fibre, sponsored by MPHSVN and MP forest
department.
Projects Handled at IICD :
Diploma project Research of Natural fibres of Southern India and product
development in the same under the Natural Fibre project, Sponsored
by Industree Crafts Foundation, Bangalore.
Industrial Training Sponsored by Industree crafts Pvt. Ltd. Bangalore for developing
wall mounted clocks using the wood marquetry technique at Mysore
NGO Training Sponsored by Unnati - an organization for education development,
in the earthquake hit area - Bhachau town, Kutchh. Participated in
the rehabilitation and livelihood program for artisans in that region.
Design Projects
• Turning - Designed Walker for children learning to walk in wood
- Designed a Lamp shade in wood, target segment being upper middle
class.
- Designed Pen stand in wood, target segment being uppermiddle
class professionals and students
RESUMESOFDESIGNERS

19
• Sand casting Designed Finishing hardware accessories i.e. door lever, handle and
knocker in aluminium, target Market being upper middle class.
• Stone craft Designed a lamp post in sand stone, for a public place, ‘StatueCircle’
in Jaipur.
• Wrought iron Designed a Rack, target being upper middle class professionals
Short projects
• Documented ‘Pataro’- a large wooden chest, Ahmedabad, Gujarat and the craft of wood
carving of Pipar and Barmer regions of Rajasthan.
• Study of ‘issues and perspectives’ of mojri making craft cluster at Ramgunj Bazaar, Jaipur.
• Concept test for the block printed leather bags and marketing mix for the same at Jaipur.
• Worked on faster production, quality and standardization of paper machie products, Jaipur.
• Documented the ergonomic issues of Hand made paper production unit and gave
recommendations wherever required at Sanganer, Jaipur.
• Studied the marketing mix of the painted wooden furniture of Kishangarh, Rajasthan.
• Documented the issues like quality, human resource development, design, marketing and
environment of marble statue craft of Golan-Ka-Baas, Alwar, Rajasthan.
• Documented the craft of wood carving of Pipar and Barmer regions of Rajasthan.
• Visual documentation of the traditional craft of Kundan Jadai practiced in Jaipur.
• Studied marketing strategy of the RUDA for their project ‘Operation Mojri’.
• Planned export market strategy for lacquer Christmas hangings.
Skills:
• Basic hand and machine skills in wood - handled machines like lathe, drill, saw, plainer,
sanding machine, and hand tools and different surface finishes metal - handled machines
like lathe, drill, nibbler, saw, welding, grinder, shear, etc. and different surface finishes.
stone - handled hand and electric tools for sculpting.
other materials - good hand skill in slab and coil work in clay, stitching, dying, resist
dying, block printing of fabrics.
• Experience of working with softwares - Adobe Photoshop, PageMaker, Acrobat,
Illustrator, Macromedia Freehand, on Macintosh platform.
• Photography - Have handled automatic and manual SLR and digital cameras.
RESUMESOFDESIGNERS

20
Date of Birth : 9 March, 1978
Present Address : Industree Crafts foundation,
55 Mallappa Reddy Layout,
Koramangala, Bangalore - 95.
Phone : (080) 5711225 / 9448388810
Email : fr3da@yahoo.com
Educational Qualifications
Post Graduate Diploma in Crafts and Design at the Indian Institute of Crafts and
Design (IICD), Jaipur, specialised in textile, leather and paper.
Bachelors in Fine Arts, Painting major from M.S. University, Vadodara.
Experience
Currently working as designer, with Industree Crafts Foundation, Bangalore
Projects Handled:
• Conducted a design workshop for the craft of Kalamkaari, giving various designs with a
new product range, for Kalasrushti, Srikalahasti in Andhra Pradesh, sponsored by DC(H).
• Conducted a design workshop for the craft of Lambani embroidery and designed a range
of products like bags, photoframes, boxes, mats, etc. for CCAP, Hyderabad, sponsored
by DC(H).
• Under a cluster development project in Seoni, MP, conducted a 3 months training and
design development workshop in sisal fibre, sponsored by MPHSVN and MP forest
department.
• Conducted a 45 days Design development project in North East, designed collections
like bags, table accessories, gifts and accessories, seatings, storage and shopping baskets,
etc. in cane, bamboo, kauna and water hyacinth. Sponsored by Export Promotion Council
of Handicrafts, Delhi
Projects Handled at IICD :
Diploma project
Sponsored by Industree crafts foundation, Bangalore. Research based project on natural
fibres. Developed a range of floor coverings with korai yarn, banana bark yarn and sisal
yarn.
Industrial Training
Sponsored by Industree Crafts Pvt. Ltd., Bangalore.Designed a range of blinds with
materials like paper yarn, chamba grass, korai grass, plastic pipes, etc.
Ami Patel
RESUMESOFDESIGNERS

21
NGO Training
Sponsored by Shrujamyaham, Jaisalmer. Under Income generation program undertaken by
the NGO, a range of products were developed using the traditional embroidery skills of Jaisalmer.
Design Projects
• Weaving Drawing inspiration from tree barks a home furnishing collection
was developed for the domestic market.
Sponsored by Tilonia, Rajasthan
• Print Design Kitchen collection was developed in the traditional printing style of
shahi-begar of Sanganer, Rajasthan for export market.
Sponsored by Shipi Handicrafts, Rajasthan
• Leheriya Taking forward the traditional craft of leheriya- a tie and dye
technique, a lamp was designed for the inner space of a house.
• Screens A space divider for a studio apartment was designed in three materials
being paper, leather and fabric. The idea was to understand the
individual material behaviour and attain similar effects in the same.
Short projects
• Documented ‘Sujni’ - a woven quilt, Bharuch, Gujarat.
• Study of ‘issues and perspectives’ of hand block printing craft of Sanganer, Jaipur.
• Concept test for laundry bags developed from puppets and planning a marketing mix for
the same at Jaipur.
• Documented the ergonomic issues of mojri craft in Jaipur and suggested recommendations
wherever required.
• Documented the issues like quality, human resource development, design, marketing and
environment of marble statue craft of Makarana, Rajasthan.
• Documented the hand block printing of Pipar and Barmer regions of Rajasthan.
• Digital documentation of the traditional craft of Leheriya practiced in Jaipur.
• Planned export market strategy for lacquer Christmas hangings.
Skills:
• Drawing, Colour and Composition, Colour and Form
• Design Visualization, Typography and Layout
• Experience of working with softwares - Adobe Photoshop, PageMaker, Acrobat, Illustrator
on Macintosh as well as PC platform.
• Photography - Have handled automatic and digital cameras.
RESUMESOFDESIGNERS

22
new products catalogue
NEWPRODUCTSCATALOGUE

23
Bags
Design Specifications
Name: Sling bag
Size (cm): 16 x 24 h
Material: Braided sisal
Handle: Braided sisal handle
Technique: Braiding & stitching
Name: Flat Bag
Handle: Leather handle
Name: Basket bag
Size (cm): 30 x 9 x 26 h
Name: Frame Bag
Size (cm): 18 x 8 x 18 h

24
Cup Bag
Bins
Name: Cup Bag
Size (cm): dia 9 x 18 h
Handle: Cloth handle
Name: Bin
Material: Sisal rope
Technique: Removable frame
Name: Planter
Size (cm): dia 10/18 x 16 h
Name: Fruit bowl
Size (cm): dia 12/20 x 12 h

25
Cushions
Name: Round cushion
Name: Square Cushion
Size (cm): 50 x 50 x 10 h

26
Plates
Name: Tortoise plate
Name: Snail plate
Size (cm): dia 22
Name: Wall piece
Material: Braided sisal, sisal rope
Wall piece

27
Storage
Name: Horizontal bin
Size (cm): 60 x 40 x 40 h
Technique: In-built frame
Name: Vertical bin
Size (cm): 40 x 40 x 60 h
Technique: In-built frame

28
appendix
Thefollowingpagescontain detaileddrawingsandspecificationsofthenewcollections.
APPENDIX

Idpms - design development workshop 2003

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