Ideia has consolidated an important partnership with DSPolitical, a company based in Washington DC that specializes in digital media targetting and will help Ideia continue to expand into online advertising. The combination of Ideia’s big data technologies with the DSPolitical tool has innovative applications in the private sector and will certainly open new possibilities for our clients. The partnership gives rise to a new product: the Radar Microtargeting. The tools ensures that online communications reach target audiences with pinpoint precision - every banner or video reaches exactly the person clientes need to talk to.

1. INTRODUCTION TO THE RADAR
DSPolitical + Ideia Inteligencia
M A I O / 2 0 1 6

3. Tailoring your information
to the right influencers and voters

4. People that
see your
online ads
People you
need to
reach
THE PROBLEM

5. THE SOLUTION
Targeting
your
audience
with
I P A D D R E S S E S
C O O K I E S
M O B I L E
D E V I C E S
Your AD
here
Your AD
here
YourAD
here

6. HOW IT WORKS
Technological platforms through which ad network
inventories can be bought and sold via real time auctions.
A D E X C H A N G E S
Impressions from different ad spaces on a variety of sites are
made available and interested parties can bid on them
through ad exchanges.
R E A L T I M E B I D D I N G
A platform used to manage mulitple ad exchanges.
D S P
Real-time
Bidding
(RTB)

7. THE ADVANTAGES OF A DSP
High potential
for segmentation
Purchase of
impressions specifically
matched to target
audiences
Access to
multiple
inventories
on a single
platform
Best Buy
Conditions
Better prices,
transparency, and
control

8. THE RADAR MICROTARGETING TOOL
DSPolitical and Ideia have come together to increase the segmentation
power of an onlne ad-purchasing DSP in Brazil.
DSP
Database
Cookies + IPS +
mobile device data.
• Content of interest
• Intent to purchase
• Gender
• Marital Status
• Age Range
• Location
Brazil Big Data
• Increased precision of location data
(country, region, city, neighborhood,
street)
• Social Class
• Academic Background

9. THE RADAR AT A GLANCE
90%
of Brazil
inventory
55million
Brazil-specific
cookies
Nearly
Data culled from
publicly available
data bases
172
million
Brazilians
over 50
million
people
SOCIAL CLASS
DATA OF
Over160
million people
GENDER & AGE
DATA ON
over 40
million people
PROFESSIONS

10. WHO WE WORK WITH

11. OPERATIONAL PROCESS
S T A R T E X E C U T I O N ( C P M ) R E P O R T I N G
Campaign Strategy and Planning
Defining niches and segmentation
targets
Agency provides:
• Planned airing period
• Commercial Pieces
• Info on Funds Available
• Real time auction purchase of
impressions matched to target
segments
• Daily tracking reports
• Adjustments to commercial/ad
pieces based on tracking
results to increase engagement.
End of Campaign
• Final Report

12. FORMATS
D E S K T O P
D I S P L A Y
P R E - R O L L V I D E O
M O B I L E F A C E B O O K A D S
Your AD
here
YourAD
here
Your AD
here
Your AD
here

13. Influentials
Demo /
GeoTargeted
21 3
PRODUCTS & SALES
Radar Microtargeting provides 3 distinct apporaches to
online media purchasing in Brazil.
Custom
List Match

14. Thanks!
contato@ideiainteligencia.com.br www.ideiainteligencia.com.br/english