How to use Facebook, LinkedIn, Twitter and other social media tools to connect with your target audience - and still have time left to conduct your core business
1. Using Social Media for Non-Profits (without getting sucked in) How and why to use social networking sites to connect on the web: Facebook - LinkedIn - Twitter and many more
2. What Do You Want For Your Organization’s Presence Online?
When you sit down at the computer? All things being equal, people will do business with and refer business to those people they know, like and trust Social Media marketing works when you use it to build the following:
Credibility Not just what you say about yourself, but what your clients and customers are saying about you. Social network users are 3x more likely to trust peer opinions over advertising when making purchasing decisions (Jupiter Research) Visibility Be present in the places your customers are spending time online Increase the chances that they will find your website, as well (SEO) Incoming links Fresh content Use of keywords in content Identity Relationships
Writer for business, non-profits, government On Internet since 1989, using “bulletin boards”, usenet groups, then email listserves in the 90s, Onelist groups by 1996. This was how I kept in touch with other women who were isolated at home with children – how I stayed on top of research in my areas of interest – and how I received much of my news. Through early 2000s, telecommuted with clients in Vancouver, doing publicity for film and television. Working for key client with strong Internet presence – needed Internet strategy Immersed myself in Social Media Paul will talk here - needs picture.
Just so you know what CAN be done – by any business! Koji BBQ blogs, twitters, embeds YouTube Videos Business model – excellent fusion food out of a catering truck. Mobile. Twitters where they will be – generally double the take of any bar they are in front of HUGE lineups
