Utilizing Web 2.0 in your business does not simply mean using technologies such as wikis, blogs, mash-ups, and gadgets. Or does it?
It’s also not about investments in your IT systems or a dollar purchase of software and hardware. It could even be free if you’re smart enough…
Roni will explore how some businesses from big conglomerates to small mom-and-pop shops are using, utilizing and profiteering from web 2.0. With some case studies, the presentation could hopefully give some insights on how you, your project or your business could take advantage of this web 2.0 thingy.
17. Dell Outlet
• Building Brand
Evangelists
• “When we engage
and respond to
people, they get
really excited and
we gain
advocates.”
Tuesday, August 4, 2009
19. JetBlue
• Personalize the
Brand
• Ask customers what
they want
• “Tear down artificial
walls between
customers and
individuals who work
at companies”
Tuesday, August 4, 2009
20. Building
Relationships
Tuesday, August 4, 2009
21. Teusner Wines
• One person sales
department
• “It’s not about trying
to sell your product,
but more building
relationships and
trusts with customers
and potential
customers.”
Tuesday, August 4, 2009