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Business As Usual
                             Roni Shah Mustapha




Tuesday, August 4, 2009
@ronshah

                          ronshah@gmail.com

                          entrepreneur, geek, slacker,
                          misunderstood artist, wannabe
                          rockstar, superhero in waiting.



Tuesday, August 4, 2009
Why go 2.0?



Tuesday, August 4, 2009
•Not the future. Today’s reality
                    •Collaboration. Interaction



Tuesday, August 4, 2009
•Big sophisticated corporations to
                          Super small business

                    •Accessible, free and very simple.



Tuesday, August 4, 2009
It’s not about the
                              technology


Tuesday, August 4, 2009
Strategy



Tuesday, August 4, 2009
•Opens up a lot more possibilities for
                          your promotion strategy that you
                          could use to engage your
                          audience.




Tuesday, August 4, 2009
•Internal - Efficiency and Cost
                          Savings.

                    •External - Marketing and Building
                          Brands




Tuesday, August 4, 2009
Efficiency



Tuesday, August 4, 2009
Firefly Tonics

                    • Huddle (Google
                          Docs, Basecamp, IM
                          etc)

                    • stay in contact,
                          share information,
                          plan joint projects,
                          discuss ideas.




Tuesday, August 4, 2009
Automation



Tuesday, August 4, 2009
New Look


                    • $1.15M savings
                    • Web based DMS.
                          Invoice Automation




Tuesday, August 4, 2009
Making Big
                          Manageable


Tuesday, August 4, 2009
Schlumberger

                    • 50,000 employees
                    • Social Networking,
                          Wikis

                    • $15M on efficiency
                          gains




Tuesday, August 4, 2009
Building Brands



Tuesday, August 4, 2009
Dell Outlet
                    • Building Brand
                          Evangelists

                    • “When we engage
                          and respond to
                          people, they get
                          really excited and
                          we gain
                          advocates.”




Tuesday, August 4, 2009
Making it Personal



Tuesday, August 4, 2009
JetBlue
                    • Personalize the
                          Brand

                    • Ask customers what
                          they want

                    • “Tear down artificial
                          walls between
                          customers and
                          individuals who work
                          at companies”



Tuesday, August 4, 2009
Building
                          Relationships


Tuesday, August 4, 2009
Teusner Wines
                    • One person sales
                          department

                    • “It’s not about trying
                          to sell your product,
                          but more building
                          relationships and
                          trusts with customers
                          and potential
                          customers.”



Tuesday, August 4, 2009
What’s your
                           strategy?


Tuesday, August 4, 2009
Experience



Tuesday, August 4, 2009
@ronshah

                          ronshah@gmail.com


Tuesday, August 4, 2009

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Business As Usual By Roni Shah Mustapha