applying Anthropology

67-69 Whitfield St | London | W1T 4HF Tel: +44 (0)20 7462 7785 ideas@ideasbazaar.com Working Lives: Reflections of a (Commercial) Unbound Anthropologist Stockholm, 24 November 2004

What am I doing here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Varanasi, northern India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dominant, Recessive and Emergent Anthropology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My Answer…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Being more specific ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Being more specific still

Print and Broadcast Media: BBC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organisations: PwC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology and Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Phones & everyday Life Technology at Work Broadband Britons

To recap… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What makes this possible? or The Ethnographic Imagination

There are two ways of applying anthropology… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

But a third way presents itself… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

"Ethnography lays bare the cultural erotics that consumers employ to animate the world of goods, and renders those principles accessible to creatives whose job it is to translate them into artifacts and relationships" From John Sherry's foreword to Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry , Susan Squires & Brian Byrne, Eds (Bergin & Garvey, 2002)

Ethnography is Dead, Long Live Ethnography! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ It is hardly possible to overrate the value... of placing human beings in contact with persons dissimilar to themselves, and with modes of thought and action unlike those with which they are familiar.” Isaiah Berlin

From someone in the city (of London) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ethnography is Dead, Long Live Anthropology! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Linkship Community Moiety Tribes Clan Affinity Descent Pedigree Lineage Siblings

Anthropology as a kind of tool kit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

This is an exciting phase for anthropology

Download and stay in contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

applying Anthropology

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applying Anthropology