1. NEW NORMAL MASS Media relations Founder, Ideamart (S) Pte Ltd Spirit of Enterprise Award 2008 andrew@ideamart.com.sg

2. What kind of News Maker? YOU What will this be?

3. History Maker

4. Change Maker

5. Deal Maker

6. Trend Setter

7. Story Teller (feel happy)

8. Story Teller (feel sad)

10. PR isn’t Marketing, it’s about handling the mass media

11. PR-centredon a CEO of start-up or SME is a personal branding.

12. Shape public perception and corporate reputation

14. Understanding what’s NOT a reporter’s job 1 Protect your job or reputation

15. Understanding what’s NOT a reporter’s job 2 Advance your career

16. Understanding what’s NOT a reporter’s job 3 Ask questions to help you to say what you want to say

17. Understanding what’s NOT a reporter’s job 4 Write a story the way you want it to be told

18. Understanding what’s NOT a reporter’s job 5 Include everything you told them

19. How to Create Friendship with Reporters:

20. Remember their Professional interests Refer contacts to them. Be a Information Centre

21. Have informal lunches, dinners, or drinks with them.

22. Be truthful about the quality of a story, source, or guest.

23. Give reporters special access to you. Always be available!

26. New Normal Social Media Press Release Press Release

27. Thank You