1. Andrew Chow

2. Andrew Chow a.k.a Ideasandrew
 Founded
 Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
 Table For Six since 2008
 Education
 Thames Valley University, UK
 Membership
 SACEOS member 2004
 Business Awards
 STB Business Award – Most Innovative Marketing Initiative award 2007
 Spirit of Enterprise 2008
 Successful Entrepreneur 2010
 Certification
 NLP Practitioner
 Certified Life Coach
 Forte
 PR Strategic Counsel, Implementation & Monitoring
 Social Networking / Social Media Strategy
 Brand Management Consultancy
 Personal Branding
 Professional Affiliation
 Approved NCSS Training Provider
 WDA ACTA-certified

3. Andrew Chow a.k.a
Ideasandrew
Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 150 interviews/feature in 5 years from local and international media

4. Differentiate the Internet with New Internet
Embracing Social Media Lifestyle
Mastering Social Media Content, Conversation and Communities
Social Media Ethics and Etiquette
The Myths of Social Media

6. Google : Search
(You look for information)
Social Media : Share
(Information look for you)

7. Social Media
=
New Internet
=
Live Communication

10. o Learn what people are saying about you
o Create buzz for events & campaigns
o Increase brand exposure
o Identify and recruit influencers to spread your
message
o Find new opportunities and customers
o Support your products and services
o Improve your search engine visibility
o Gain competitive intelligence
o Get your message out fast
o Retain clients by establishing a personal relationship
o Be an industry leader – not a follower

11. Reach Engagement & Influence
o Website visits / views o Sentiment of reviews
o volume of reviews and comments
and comments o Brand affinity
o Incoming links o Commenter
authority/influence
Action & Insight o Time spent
o Sales inquiries o Favourites / Friends / Fans
o New business o Viral forwards
o Customer satisfaction o Number of downloads
and loyalty
o Marketing efficiency

12. Resources required for social media may include:
o Strategic consultation
o Training
o Creating content
o Integrating tools
o Distributing content
o Relationship management
o Measuring value

14. | Social Media |
Content
{ What’s happening in the world? }
{ What can I do with it? }
{ Is this real, useful, relevant? }
{ How do I maintain Control? – You CAN’T }

15. Content
Original
Co-created
User-generated

16. Something Exclusively
Yours!
Original
Your Creativity!

17. Others Contribute to what
you have started
Co-created
Exposes a Problem/ Asks a Question
Solves a Problem/ Answers a Question
Propose a Solution / Enrich an Answer
Verify a Solution / Test an Answer
Value Adding !

18. Others generate new
Content about your brand
Entirely on their own
User-generated
Value Creation !

20. 600 years to watch all videos
(2011 – 2611)

21. 5,000,000,000
70% of people on earth
has a photo in Flickr

22. 700,000,000
If FACEBOOK is a Country,
It will be the 3rd largest Country In the World
(after China & India)

23. | Social Media |
Context
(Conversation)
(What’s there to talk about?)
(How do I conduct myself on social media?)

24. Listen & Learn

25. Share & Inspire

26. Comment & Commend

27. Poll & Publish

28. Monitor & Measure

29. | Social Media |
Contacts
(Community)
{ Who am I meeting? }
{ Where can I find them? }
{ What do they know? }
{ When are they moving on? }
{ Why do I need to know them? }

30. Influencers

31. Peers

32. Thought Leader

33. FaceBook – The King of Social Networking
LinkedIn – The network of connection, recommendation and sharing
Twitter – The Brand Directory of Social Media
Youtube – The Social Coffee shop for Social Commercial
Flickr – The Open Album
Podcast : Personal On-demand Broadcast
Slideshare – The platform to share your knowledge, Sell your expertise
Blog – The corporate dairy every company needs

34. o Fastest growing social network in
emerging countries (China, India, Brazil)
(700 million members)
o Powerful tools to engage and understand
your audience:
o Brand pages
o Custom applications
o Targeted advertising
o Audience insights/metrics
o Opinion polls

35. o Your brand’s homepage on
Facebook.
o Allow you to post photos,
videos, events and other
messages.
o Users interact with you by
o Becoming fans
o Commenting on your posts
o Participating in discussions
o Post photos to your page
o Fans see your page updates in
their newsfeed

36. o Contains profiles of Fortune 500
executives and leading entrepreneurs
o average individual salary on LinkedIn
is $109,000
o On LinkedIn your can:
o Post a profile and resume
o Connect with colleagues
o Share professional recommendations
o Find jobs
o Forums to demonstrate expertise and
find answers

37. o Microblogs are blogs limited
to a sentence or two (about 140
characters)
o People use microblogging to
promote themselves, share
content and follow friends,
celebrities and brands
o Companies use it for marketing,
public relations and customer
service by giving their brand a
voice within the community

38. o share timely information
o promote useful content including
resources, contests, deals, etc.
(not just your own)
o personify your brand
o connect with your customers and
develop leads
o build credibility and influence
o listen to consumer buzz
o research competitors
o network and learn from experts in your
field

39. Twellow = Yellow Pages of Twitter

40. o Video sharing sites let you
upload videos and share
them with people.
o They’re a perfect
repository for video blogs,
taped seminars, witty
Power Points, commercials,
how-to’s and a behind-
the-scene look at your
organization.

41. o helps you gain exposure and
direct traffic back to your
website
o sparks interest without a hard-sell
o videos can be low-fi and cheap
to produce - immediacy and
content is more important than
quality.
o videos can be a place to
showcase your leadership in a
field, and spread customer
testimonials

42. o Photo sharing sites give
you a place to upload
and organize your
photos
o You can invite friends
to check out your
photos and people
can find your photos
by searching for the
keywords (tags) you
apply to your photos.

43. o detail the launch of a new
product, from initial
sketches to the launch
party
o promote special events,
charitable campaigns, and
awards ceremonies
o provide an inside look at
your organization, making it
appear glamorous, busy,
fun, or innovative

44. o A podcast is a series of
audio or video files which is
distributed by syndicated
download to your
computer, for use on an
MP3 player or computer.
o Podcasts can be simple
recordings of
conversations,
presentations, or interviews
o They’re a chance to
provide build an audience
around your brand or
message.

45. o A file-sharing site is a series of presentation in
PPT, PDF, Word format which is distributed by
syndicated download to your computer, for
use on a presentation software.
o File-sharing can be simple notes of training,
seminar, conferences, and workshop.
o Excellent tools to share knowledge and
thought leadership

46. o A blog is a website with
regular entries of
commentary or news
o Blogs serve to establish
your company as
transparent, relevant,
active, and expert.

47. o engage in dialogue with
your customers
o improve your search engine
visibility
o promote product launches
and events
o gain expert status by
providing useful tips

48. Article Submission and Crowd Sourcing Tools
Social Media Monitoring
Social Media Aggregation
Social Media Measurement
Social Media Community Growth Tools
Social Media Knowledge Base

50. www.ezinearticles.com

51. www.wikipedia.com

52. www.smashwords.com

53. www.feedbackfarm.com

54. www.proprofs.com

55. www.animoto.com

56. www.ustream.com

58. www.socialmention.com

59. Professional -
www.jamiq.com

61. www.hootsuite.com

62. www.hootsuite.com

63. www.hootsuite.com

65. www.google.com/analytics

66. www.klout.com

67. www.twitalyzer.com

69. Facebook Connect

70. OpenID

71. Mobile Web

72. Mass Invite (not Mass Broadcast)

73. Social Network
(www.socialengine.net)

75. Mashable – www.mashable.com

76. www.socialmediab2b.com