Andrew Chow is a social media strategist and entrepreneur based in Singapore. He founded Ideamart in 1994 and Table For Six in 2008. He has received several business awards and is a certified life coach and NLP practitioner. Chow specializes in social networking/social media strategy, brand management consultancy, and personal branding. He maintains a strong online presence across various social media platforms like Facebook, LinkedIn, Flickr, YouTube, SlideShare, and Twitter.

1. Embracing the
Social Media
Lifestyle

2. Andrew Chow a.k.a Ideasandrew
 Founded
 Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
 Table For Six since 2008
 Education
 Thames Valley University, UK
 Membership
 SACEOS member 2004
 Business Awards
 STB Business Award – Most Innovative Marketing Initiative award 2007
 Spirit of Enterprise 2008
 Successful Entrepreneur 2010
 Certification
 NLP Practitioner
 Certified Life Coach
 Forte
 PR Strategic Counsel, Implementation & Monitoring
 Social Networking / Social Media Strategy
 Brand Management Consultancy
 Personal Branding
 Professional Affiliation
 Approved NCSS Training Provider
 WDA ACTA-certified

3. Social Media
Key Challenge of 2011
You can only change corporate culture to embrace social media
if the key stake holders have embraced social media into their lifestyle

4. Future of
Social Media
| Just a Joke Today, Maybe Reality in Future |

5. When you meet someone new,
you ask …

6. When you ask someone
“ what do you do for leisure?”
the answer may be …

7. The next time your friend loses his job,
it may be due to …

8. The next time someone falls out of love
social media becomes social counselors …

9. The next time you apply for a social media manager job,
it will be a real 24/7/52/365 job!

10. Life After Death for Social Media,
When we meet GOD, we may tell HIM …

11. | Reflection |
What’s my
greatest
challenge in
using social
media today?

12. Social Media
=
New Internet
=
Live Communication

13. Google : Search
(You look for information)
Social Media : Share
(Information look for you)

14. Content
Social
Media
Conversation Community

16. | Question |
How can these
platforms help
me to reach out
to more people
today?

17. | Social Media |
Content
{ What’s happening in the world? }
{ What can I do with it? }
{ Is this real, useful, relevant? }
{ How do I maintain Control? – You CAN’T }

18. Content
Original
Co-created
User-generated

19. Something Exclusively
Yours!
Original
Your Creativity!

20. Contribute to what others
have started
Co-created
Exposes a Problem/ Asks a Question
Solves a Problem/ Answers a Question
Propose a Solution / Enrich an Answer
Verify a Solution / Test an Answer
Value Adding !

21. Let Others generate new
Content based on what
you or others have created
User-generated
•New
•Current
•Socially important
•These 3 always work :
•Money
•Health
•Sex/Love
Value Creation !

22. | Social Media Facts & Figures |
English Wikipedia alone is
25 X bigger than
Britannica

23. 600 years to watch all videos
(2011 – 2611)

24. 5,000,000,000
70% of people on earth
has a photo in Flickr

25. 600,000,000
If FACEBOOK is a Country,
It will be the 3rd largest Country In the World (after
China & India)

26. | Reflection |
How can I
encourage more
user-generated
content in my
platforms?

27. | Social Media |
Context
(What’s there to talk about?)
(How do I conduct myself on social media?)

28. Listen & Learn

29. Share & Inspire

30. Comment & Commend

31. Poll & Publish

32. Monitor & Measure

33. What is Social Media Effect?
Or
It’s how fast your content travels and
stay “hot” online by your contacts

34. | Social Media |
Contacts
{ Who am I meeting? }
{ Where can I find them? }
{ What do they know? }
{ When are they moving on? }
{ Why do I need to know them? }

35. Influencers

36. Peers

37. Thought Leader

40. | Question |
Who am I now
social media to
my fans and
followers?

41. | Social Media Lifestyle |
What do I need to
Be?

42. | Social Media Lifestyle |
#1 : Be Yourself
{ Who you are in real life = who you are on social
media }

43. | Social Media Lifestyle |
#2 : Be Adventurous
{ Try everything you possibly can,
Adopt those you are comfortable with }

44. | Social Media Lifestyle |
#3 : Be Social
{ Making new friend Online
before Meeting them Offline }

45. | Social Media Lifestyle |
#4 : Be a Brand
{ What do you want to be in the minds of those who
follow you? }

46. | Social Media Lifestyle |
#5 : Be Honest
{ No one knows everything;
Everyone is a student of Life }

47. | Social Media Lifestyle |
#6 : Be Current
{ Many products and services are already made for
social media, invest in them }

48. | Social Media Lifestyle |
#7 : Be a Connector
{ No one can do it alone; form a team; create more
connections}

49. | Social Media Lifestyle |
#8 : Be 140!
{ Think 140 }
{ Speak 140 }
{ Listen 140 }
ACT 140!
{ Influence 140 }
{ Inspire 140 }
{ Innovate 140 }

51. | Reflection |
How can I
embrace social
media effectively
into my lifestyle?

52. 5 “M”s of
Social Media-Ready
Companies

53. | Social Media-ready Companies |
#1 – Motivate
•Top Management Buy-in
•Social Media Knowledge

59. | Social Media-ready Companies |
#2 – Measure
•Customer Engagement
•Competitive Insights

61. | Social Media-ready Companies |
#3 – Monitor
•Metrics & Dashboard
•Milestone & Deliverables

62. www.hootsuite.com

63. | Social Media-ready Companies |
#4 – Manage
•Staff & Resources
•Plan & Channel Selections
•Process Documentation

65. | Social Media-ready Companies |
#5 – Maintain
•Governance

67. | Question |
How do I get my
company to be
social media-
ready?

68. | Social Media Last Words |
Your Attitude towards
Social Media reflects
Your Attitude towards
Life

70. What did I get out of
Linkedin?

71. Speaking Engagement in Dubai, UAE
31 Jan – 2 Feb 2011

72. Walking with Dinosaurs Social Media Campaign
Aug – Dec 2010

73. Master trainer & Content Development

74. What did I get out of
Twitter?

75. Friends from 50 Countries

76. What are the odds of meeting someone of
another gender, religion and ethics group on Twitter who
followed you 6200 km away,
see you in person and recognize you immediately ?

77. 1st hand information
from personal friends
Encouragement gets “retweeted”

78. What did I get out of
Youtube?

80. Thought
Leadership
www.slideshare.net/ideasandrew

81. Personal
Branding
Ideasandrew.podomatic.com

82. Life
Archive
http://www.flickr.com/people/ideasandrew/

83. Life
Journey
http://www.andrewchow.sg

84. | Question |
What do I want
to achieve from
social media?

86. Andrew Chow a.k.a Ideasandrew
Social Networking
Facebook - http://www.facebook.com/AndrewChwokokwah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
More than 130 interviews/feature in 5 years from local and international media