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Building Talent Communities - Social
Media for HR Managers & Practitioners

        Exploring Social Media to Recruit and Develop
                                    Right Candidates
Andrew Chow
             Founded
                Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
                Table For Six since 2008
             Education
                Thames Valley University, UK
             Business Awards
                STB Business Award – Most Innovative Marketing Initiative award 2007
                Spirit of Enterprise 2008
                Successful Entrepreneur 2010
             Certification
                 NLP Practitioner & Certified Life Coach
             Forte
                PR Strategic Counsel, Implementation & Monitoring
                Social Media Strategy
                Brand Management Consultancy
                Personal Branding
             Professional Affiliation
                Approved NCSS Training Provider
                WDA ACTA-certified
                Asia Professional Speakers - Singapore

Profile
Andrew Chow a.k.a Ideasandrew
                  Social Networking
                       Facebook - http://www.facebook.com/#!/AndrewChowKokWah
                       Plaxo http://ideasandrew.myplaxo.com/
                       Linkedin - http://sg.linkedin.com/in/ideasandrew

                  Social Media Sharing
                       Flickr Collection - http://www.flickr.com/photos/ideasandrew/
                       Youtube Channel - http://www.youtube.com/user/ideasandrew
                       Slideshare - http://www.slideshare.net/ideasandrew
                       Podomatic - http://ideasandrew.podomatic.com

                  Social Blogging / Micro-blogging
                       Twitter - http://twitter.com/Ideasandrew
                       Wordpress – www.andrewchow.sg

                  Social Collaboration
                       Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
                       Meet up - http://www.meetup.com/members/11966314/




 More than 220 interviews/feature in 6 years from local / International media
Building Talent Communities =
Social Recruitment & Development

   If Business can be done Socially, so can Recruitment &
                                            Development!
Building Talent Communities

         “the process of recruiting
                candidates
             & developing staff
    through the use of social platforms
                  - Wikipedia




 SR&D 101
“Talent Communities” Culture

   You don't have to be „recruiting' to be recruiting
   Be social and professional at the same time
   Share, not Sell the “company”
   Weigh the pros and cons of different networks
   Integrate social media with other recruiting
    channels
   Encourage external dialogue




    SR&D 101
Social Media
Talent Communities’ Trend
               What’s happening?
Go Mobile!




Social Media Talent Communities‟ Trend
Content : User > Original




                            Original




       Co-created



                                         User-generated




Social Media Talent Communities‟ Trend
Conversation : Listening > Talking




Social Media Talent Communities‟ Trend
Community : Niche > Mass




Social Media Talent Communities‟ Trend
4 Social
Recruitment/Development Tools

                 Where are the people?
Linkedin Talent Pool




Social Recruitment and Development Tools
BranchOut




Social Recruitment & Development Tools
Plaxo




Social Recruitment & Development Tools
“Brand” Network




Social Recruitment & Development Tools
Building Talent Communities
                  Game Plan
  Quick Nuggets for Strategy | Channels | Message
Strategy


                       B.A.N
               Online Employer Branding
               Focus on Target Audience
           Narrowing instead of Broadcasting




 Building Talent Communities - Game Plan
Channels

   No One size Fits all
       Where to find who?
   Too few Channels for too Long
       Are we casting our net far enough?
   Advertising vs Advocating
       Are our staff helping out in recruitment?




    Building Talent Communities - Game Plan
Message

   Use the Right Social Tone for Gen Y
   Engage other Influencers
   Encourage more conversation




    Building Talent Communities - Game Plan
7 Building Talent Communities
                 Best Practices
      Due diligence requires more work than you think
Employer Branding




            Corporate branding on Twitter




Building Talent Communities - Best Practices #1
Employer Branding
              Make it fun on fan page & blog




Building Talent Communities - Best Practices #1
Employer Branding
      Standardize you Company Name on Linkedin




Building Talent Communities - Best Practices #1
Study the candidate/staff
           connections and network




                                             Who
                                             What
                                             Where
                                             When


Building Talent Communities - Best Practices #2
Analyze Recommendations




                                             Who
                                             What
                                             When




Building Talent Communities - Best Practices #3
Research on Status and Update
                “My boss is a dumbass!”

   “It‟s Monday and I am already thinking about
                        TGIF”

         “Hate to manage our road show this
                         weekend,
             it‟s a bloody waste of time!”




Building Talent Communities - Best Practices #4
Social Portfolio
Thought Leadership



                                          www.quora.com




 Building Talent Communities - Best Practices #5
Social Portfolio
Thought Leadership



                                          www.smashwords.com




 Building Talent Communities - Best Practices #5
Social Portfolio
Creativity



                                          www.pinterest.com




 Building Talent Communities - Best Practices #5
Social Portfolio
Marketing




 Building Talent Communities - Best Practices #5
Social Portfolio
Training & Development


                                                   www.slideshare.net




 Building Talent Communities - Best Practices #5
Social Portfolio
Marketing Communications / Public Relations




                                                   www.twitter.com
 Building Talent Communities - Best Practices #5
Administer Online Test



                                                   www.proprofs.com




 Building Talent Communities - Best Practices #6
Develop social media usage policy




 Building Talent Communities - Best Practices #7
Questions and Answers

    Let’s chat!

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Building Talent Communities social media for hr managers & practitioners

  • 1. Building Talent Communities - Social Media for HR Managers & Practitioners Exploring Social Media to Recruit and Develop Right Candidates
  • 2. Andrew Chow  Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008  Education  Thames Valley University, UK  Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Certification  NLP Practitioner & Certified Life Coach  Forte  PR Strategic Counsel, Implementation & Monitoring  Social Media Strategy  Brand Management Consultancy  Personal Branding  Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified  Asia Professional Speakers - Singapore Profile
  • 3. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 220 interviews/feature in 6 years from local / International media
  • 4. Building Talent Communities = Social Recruitment & Development If Business can be done Socially, so can Recruitment & Development!
  • 5. Building Talent Communities “the process of recruiting candidates & developing staff through the use of social platforms - Wikipedia SR&D 101
  • 6. “Talent Communities” Culture  You don't have to be „recruiting' to be recruiting  Be social and professional at the same time  Share, not Sell the “company”  Weigh the pros and cons of different networks  Integrate social media with other recruiting channels  Encourage external dialogue SR&D 101
  • 7. Social Media Talent Communities’ Trend What’s happening?
  • 8. Go Mobile! Social Media Talent Communities‟ Trend
  • 9. Content : User > Original Original Co-created User-generated Social Media Talent Communities‟ Trend
  • 10. Conversation : Listening > Talking Social Media Talent Communities‟ Trend
  • 11. Community : Niche > Mass Social Media Talent Communities‟ Trend
  • 12. 4 Social Recruitment/Development Tools Where are the people?
  • 13. Linkedin Talent Pool Social Recruitment and Development Tools
  • 14.
  • 15. BranchOut Social Recruitment & Development Tools
  • 16. Plaxo Social Recruitment & Development Tools
  • 18. Building Talent Communities Game Plan Quick Nuggets for Strategy | Channels | Message
  • 19. Strategy B.A.N  Online Employer Branding  Focus on Target Audience  Narrowing instead of Broadcasting Building Talent Communities - Game Plan
  • 20. Channels  No One size Fits all  Where to find who?  Too few Channels for too Long  Are we casting our net far enough?  Advertising vs Advocating  Are our staff helping out in recruitment? Building Talent Communities - Game Plan
  • 21. Message  Use the Right Social Tone for Gen Y  Engage other Influencers  Encourage more conversation Building Talent Communities - Game Plan
  • 22. 7 Building Talent Communities Best Practices Due diligence requires more work than you think
  • 23. Employer Branding Corporate branding on Twitter Building Talent Communities - Best Practices #1
  • 24. Employer Branding Make it fun on fan page & blog Building Talent Communities - Best Practices #1
  • 25. Employer Branding Standardize you Company Name on Linkedin Building Talent Communities - Best Practices #1
  • 26. Study the candidate/staff connections and network Who What Where When Building Talent Communities - Best Practices #2
  • 27. Analyze Recommendations Who What When Building Talent Communities - Best Practices #3
  • 28. Research on Status and Update  “My boss is a dumbass!”  “It‟s Monday and I am already thinking about TGIF”  “Hate to manage our road show this weekend,  it‟s a bloody waste of time!” Building Talent Communities - Best Practices #4
  • 29. Social Portfolio Thought Leadership www.quora.com Building Talent Communities - Best Practices #5
  • 30. Social Portfolio Thought Leadership www.smashwords.com Building Talent Communities - Best Practices #5
  • 31. Social Portfolio Creativity www.pinterest.com Building Talent Communities - Best Practices #5
  • 32. Social Portfolio Marketing Building Talent Communities - Best Practices #5
  • 33. Social Portfolio Training & Development www.slideshare.net Building Talent Communities - Best Practices #5
  • 34. Social Portfolio Marketing Communications / Public Relations www.twitter.com Building Talent Communities - Best Practices #5
  • 35. Administer Online Test www.proprofs.com Building Talent Communities - Best Practices #6
  • 36. Develop social media usage policy Building Talent Communities - Best Practices #7
  • 37. Questions and Answers Let’s chat!