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8-Step Social Media Strategy Map (getting your company ready for social media)

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Andrew Chow ✯ Keynote Speaker ✯
Andrew Chow ✯ Keynote Speaker ✯

This is a presentation done for 50 business leaders in Singapore Chinese Chamber of Commerce on 17 May 2010. Presented by : Andrew Chow (andrew@ideamart.com.sg)

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Social Media Strategy Map (Getting Your Company ready for Social Media) Andrew Chow IDEAMART (S) PTE LTD andrew@ideamart.com.sg
Social Media Strategy Map  Target Audience(s)  Objective(s)  Integration  Culture Change  Capacity  Tools & Tactics  Measurement  Experiment
1. Target Audience(s)  Who do you want to reach with your new media efforts to meet your objective?  What does your target audience know or believe about your organization?  What key points do you want to make with your audience?  What new media tools are they currently using?
2. Objective(s)  What do you want to do?  Marketing  Public Relations  Customer Service  Monitoring S.M.A.R.T  Research Specific Measurable  Branding Attainable  New business Realistic  New Customers Time-based
3. Integration  How will your new media strategy support and enhance your existing Internet strategy (if you have one)? Website CRM Email Lead/Prospect SEO Google Analytics
4. Culture Change  How will you get your organization to embrace your new media strategy? (Training?)  Can you think of any internal champions (CEO?) to drive it forward?  How will you address any fears or concerns? (who decides what info to be on Social Media?)  What is the rate of change your company can tolerate?
5. Capacity  Who will implement your organization’s new media strategy? (not just IT or Marketing)  How much time do you allocate per week to your strategy?  Do you need any outside expertise to help implement your strategy?  Will your content updates depend on any other resource or person?
6. Tools and Tactics  What tactics and tools best support your objectives and match your targeted audience?  What tactics and tools do you have the capacity to implement?
7. Measurement  What hard data points or metrics will you use to track your objectives?  How often will you track?  Do you have the systems and tools set up to track efficiently?
8. Experiment  What small piece can you implement first as a pilot run? Before After What did you plan to do? What actually happened What do you think would How could your results be the have been improved? Result? What did your audience think? What will you do differently in the next run?
8-Step Social Media Strategy Map (getting your company ready for social media)

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8-Step Social Media Strategy Map (getting your company ready for social media)

  • 1. Social Media Strategy Map (Getting Your Company ready for Social Media) Andrew Chow IDEAMART (S) PTE LTD andrew@ideamart.com.sg
  • 2. Social Media Strategy Map  Target Audience(s)  Objective(s)  Integration  Culture Change  Capacity  Tools & Tactics  Measurement  Experiment
  • 3. 1. Target Audience(s)  Who do you want to reach with your new media efforts to meet your objective?  What does your target audience know or believe about your organization?  What key points do you want to make with your audience?  What new media tools are they currently using?
  • 4. 2. Objective(s)  What do you want to do?  Marketing  Public Relations  Customer Service  Monitoring S.M.A.R.T  Research Specific Measurable  Branding Attainable  New business Realistic  New Customers Time-based
  • 5. 3. Integration  How will your new media strategy support and enhance your existing Internet strategy (if you have one)? Website CRM Email Lead/Prospect SEO Google Analytics
  • 6. 4. Culture Change  How will you get your organization to embrace your new media strategy? (Training?)  Can you think of any internal champions (CEO?) to drive it forward?  How will you address any fears or concerns? (who decides what info to be on Social Media?)  What is the rate of change your company can tolerate?
  • 7. 5. Capacity  Who will implement your organization’s new media strategy? (not just IT or Marketing)  How much time do you allocate per week to your strategy?  Do you need any outside expertise to help implement your strategy?  Will your content updates depend on any other resource or person?
  • 8. 6. Tools and Tactics  What tactics and tools best support your objectives and match your targeted audience?  What tactics and tools do you have the capacity to implement?
  • 9. 7. Measurement  What hard data points or metrics will you use to track your objectives?  How often will you track?  Do you have the systems and tools set up to track efficiently?
  • 10. 8. Experiment  What small piece can you implement first as a pilot run? Before After What did you plan to do? What actually happened What do you think would How could your results be the have been improved? Result? What did your audience think? What will you do differently in the next run?