Mike Shatzkin's Speech from BEA 2009 - May 28th, 2009.

1. Stay Ahead of the Shift: What Product-Centric Publishers Can Do to Flourish in a Community-Centric Web World BEA, 28 May 2009 Mike Shatzkin

2. The fundamental premises:

8. A lot happens in 20 years

16. A point of view: the world of content in 20 years

28. Perhaps: one general trade publisher

32. Publishing “skills” applied within the niches and the nuggets

37. Not particularly relevant, but many here would ask: “Books?”

42. The uncomfortable bottom line on this change: from N to X

49. So today’s value creation isn’t tomorrow’s

54. Transitional decades coming: costs rise, revenue falls

61. Things that happen during this transition

67. Back to the present and near future: change we can feel

78. What pushes (or nudges) publishers to vertical

84. Remembering our own fundamentals: what does a publisher do ?

91. The publisher’s position today to get to tomorrow: pros and cons

96. So what’s a publisher’s 21 st century action plan?