Psychology Of Frequency And Stickiness

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Presentation from Psychster Inc., a research firm dedicated to the psychology of social media, to the Puget Sound Research Forum in 2006 on the psychology of reach, frequency, and stickiness.

Design Tecnologia

The Psychology of Reach, Frequency, and Stickiness David C. Evans, Ph.D. Psychster Inc.

Total Page Views Users/mo * Visits/user/mo * Page Views/user/mo = Total Page Views/mo People * Checking * Clicking = Total Clicking Checking People

Increasing Checking and Clicking increases page views more than increasing members. Adding 1 to any column increases the total views by the product of the other 2 columns. ,[object Object]

1 additional visit increases total monthly page views by 819 million.

1 additional page view per visit increases total page views by 186 million.,[object Object]

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Psychology Of Frequency And Stickiness

1. The Psychology of Reach, Frequency, and Stickiness David C. Evans, Ph.D. Psychster Inc.

2. Total Page Views Users/mo * Visits/user/mo * Page Views/user/mo = Total Page Views/mo People * Checking * Clicking = Total Clicking Checking People

4. 1 additional visit increases total monthly page views by 819 million.

6. Any UGC: Email, comments on profile, message boards

7. Breaking news

8. Netflix queues

9. Ebay bids

10.

11.

12.

13. HotOrNot.com

14. MySpace FOAF

15. Realty, product browsing

16.