1. Today, we start our journey at Altitude
Training, where we’ll help you get your
bearings before you embark on your five week
quest to build your digital knowledge.

2. This Expedition will explore the role of digital within the
360º Consumer Experience
We’ll work through four separate modules designed to help you understand the
impact of digital throughout the 360º consumer experience.
Module 1:
Pre-Purchase Module 2:
At-Purchase
Module 3:
Post-Purchase
Module 4:
Applying Your
Knowledge

3. Module 1 Module 2 Module 3 Module 4
Siula Grande
PRE-PURCHASE
Matterhorn
AT-PURCHASE
Mt McKinley
POST-PURCHASE
K2
APPLYING YOUR
KNOWLEDGE
You’ll tackle a new digital topic each day to ascend up the mountain and reach
the summit.
At the start of each module, you’ll find yourself at the base
of one of the world’s toughest climbs

4. You must complete three steps to complete a topic and
advance in your climb
STEP 1 STEP 2 STEP 3
Watch a short video clip
from Electrolux and
Prophet leaders and
digital experts
Review a set of key
digital terms
Test your skills with a
quick challenge activity

5. If you want to learn more about a specific topic, there are
two other content areas you can explore
Please note that we’ve kept this course in English since it is being used across the organization. Therefore,
most examples you’ll see in this course are from the UK or the US to ensure English language websites.
BONUS
The best practice ‘link and
look’ area is a place where
you can find examples of
companies successfully
activating the concepts you’ll
learn about through the video
and key terms.
BONUS
Read the top tips to get some
quick and practical advice for
how to apply what you’re
learning. This is your ‘what to
do’ and ‘what not to do’ on
your climb.

6. There will be plenty of opportunities to engage and collaborate
with your colleagues, guides, and sector marketing heads
Publish your answers to
the challenge questions
in your expedition
journal
View your colleagues’
challenge responses in
their expedition
journals
Comment on your
colleagues’ responses to
the challenge in their
expedition journals
1 2 3

7. At the end of each module, your team guide(s) will send out
a recap email that highlights the best debates and responses
Your guide will also make your team’s weekly recap available on the Digital
Expedition site. Your task is to view the recap on the site and then share your
own thoughts by making a comment on the post.

8. The top individual collaborators and teams will win some
awards along the way!
INDIVIDUAL ADVENTURER WEEKLY
REWARDS & RECOGNITION
CLIMBING TEAM FINAL REWARDS
& RECOGNITION
Top collaborators are the adventurers who
leave the most/best comments on others’
expedition journals.
The top collaborators will be recognized at
the end of each module.
The winning Climbing Team has the
highest percentage of topic completion
across each module plus the highest level
of collaboration, and will be recognized at
the end of the course.
There will be prizes for the winning individuals and teams!

9. Grab your supplies and strap on
your climbing gear – it’s time for
your adventure to begin!