The content marketing revolution is maturing, and sales and marketing are finally starting to converge with one common mission. But creating, designing and measuring the performance of this endeavor isn't easy. Join Byron White of ideaLaunch and special guest John Stone, CEO of Revenue Architects, who will walk you through how to build a revenue-architecture plan for your company so you can beat your competition on the web. From content marketing to PPC strategy, lead scoring, SalesForce.com, tracking and ROI measurement, this webinar will cover everything you need to know about building a content marketing revenue-architecture plan.

1. Content
Marketing
Revenue
Architecture
Content Marketing
Monthly Webinar
March 2010
Byron White| Chief Idea Officer | ideaLaunch
John Stone | CEO | Revenue Architects

2. The Content Marketing Process
Content Planning
Content Creation
Content Optimization
Content Performance
Copyright 2010 by ideaLaunch. All right reserved.

3. 10 Tips
for Content
Planning
and
Revenue Architecture

4. 1.) Develop a content marketing plan
Table of Contents Content Assets
Scope of Project Articles
Competitive Research Courseware
Customer Research eBooks
Customer Profiles Podcasts
Keyword Research Printed Books
Content Plan Tip Centers
SEO Plan Video
Performance Goals Webinars
Whitepapers
Widgets
WorkBooks

5. 2.) Use free research tools
Free Research Tools
WordVision.com
SpyFu.com
Compete.com
QuantCast.com
SEOMajestic.com
Raven-SEO-Tools.com
Tools.SEOBook.com
SEOToolSet.com
LinkVendor.com
MarketLeap.com
SEObook.com

6. 3.) Find the hot topics and keywords

7. 3.) Develop customer profiles for testing
ADD/ADHD Andy Sophisticated Sally
In a Hurry Into Information
Reads Headlines Reads Content
Snacksize Content Deep Content
Bullet Points Find Print
Buy Right Now Buy After Review
Image Importance Value Importance
Inspiration Purchase Informative Purchase

8. 4.) Research the competition
Content Asset YourSite.com Competitor.com
Traffic A C
PPC Spend B A
Content Portfolio B B
Content Authority C B
Publishing Frequency D C
Social Reach F D
Social Conversations F F
Testimonials A F
Partnerships B A
Internal Links C B
Inbound Links C C
SEO Strength A C
SEO Performance B A
Testing Methodology A B

9. 5.) Develop an SEO plan with keyword silos
SEO Plan Tips
Long Tail
Short Tail
All-Tail Universe
Golden Keywords
Weighted Keywords
Keyword Silos
Internal Links
Content Scoring
WordVision Technology

10. 6.) Score content for SEO strength
Free Scoring Tools
WordVision.com
PageStrengthTool.com
SEOContentGrader.com
WebsiteGrader.com
ideaLaunch.com
Page Grader
Content Grader

11. 7.) Infuse you brand with great content
Authority Assets
Speaking Events
White Papers
Webinars
Podcasts
Books
Online Courses
Informational Guides
Press Releases

12. 8.) Create stories, not just content
Information Story
Fills You Up Moves You On
Facts Acts
Citing Exciting
Reams Dreams
Promotional Emotional
Static Dramatic
Compiling Compelling
Feeding the Brain Touching the Heart
Expires Inspires

13. 9.) Define great content
• New meaning that helps distinguish from the competition
• Authority tone that helps build confidence
• Insights that offer new energy, surprise and delight
• Language that connects with readers tone and style
• Lean style without the fat that gets-to-the-point
• Entertainment that lives on after the story is told

14. 10.) Document content publishing date

15. 8 Tips
for Performance
and Revenue
Measurement

16. 1.) Track improved listing positions
Publishing Dates
# Content Assets
Published Per Month

17. 2.) Track increased traffic from content

18. 3.) Track decreased user acquisition
cost

19. 4.) Track repeat visitation and engagement

20. 5.) Track time-on-site for content stickiness

21. 6.) Track improved conversion rates

22. 7.) Track content engagement/lead

23. 8.) Track content interaction/customer

24. Byron White
ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron@ideaLaunch.com
John Stone
RevenueArchitects.com
Chief Revenue Architect
Twitter: @jcstone3
jcstone@revenuearchitects.com
Feedback Please Tweet or Email:
@ByronWhite or Byron@ideaLaunch.com
Get Link: 101 Content Marketing Tips book