http://idcee.org/p/serguei-beloussov/ Serguei Beloussov - Senior Partner at Runa Capital, Founder at Parallels, Acronis, Acumatica. Serguei is a self-made serial entrepreneur with 19+ years outstanding track record in business development. He is a senior Founding Senior Partner ar Runa Capital. Since 2000 Sergey is a founder, Chairman of the Board & Chief Architect of Parallels, $100M+ revenue; virtualization and automation software company. He also is Venture Partner at Almaz Capital Partners. Since 2001 Sergey is a founder & Chairman of the Board at Acronis, $100M+ revenue; storage management software company Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

1. |1
HOW TO BUILD A SUCCESSFUL TECH COMPANY
www.runacap.com Runa Capital Confidential

2. |2
NO CLEAR LEADER AND A WEAK TEAM
www.runacap.com Runa Capital Confidential

3. |3
NO SCALABLE BUSINESS, TOO NARROW FOCUS
400,000,000 pet dogs in the world X
20% small dogs X
$68.99 =
$68.99 + tax $5.5 Billion Market!
www.runacap.com Runa Capital Confidential

4. |4
WE DON’T NEED NO FUNDING
www.runacap.com Runa Capital Confidential

5. |5
CAN’T TELL ABOUT THE COMPANY
www.runacap.com Runa Capital Confidential

6. |6
NO BUSINESS PLAN AND NO MID-TERM BUSINESS MODEL
www.runacap.com Runa Capital Confidential

7. |7
NOT PAYING ATTENTION TO COMPETITION
www.runacap.com Runa Capital Confidential

8. |8
TOO BROAD FOCUS AND DIFFERENTIATION IS NOT CLEAR
www.runacap.com Runa Capital Confidential

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CAN’T WORK WITH AN INVESTOR
www.runacap.com Runa Capital Confidential

10. |10
INTERNAL PROBLEMS
www.runacap.com Runa Capital Confidential

11. |11
WE KNOW EVERYTHING ABOUT BUSINESS PROCESSES
www.runacap.com Runa Capital Confidential

12. |12
EASY WALK IN A PARK
www.runacap.com Runa Capital Confidential

13. |13
NOT PAYING ATTENTION TO CASH FLOW
www.runacap.com Runa Capital Confidential

14. |14
RUNA CAPITAL: REAL TRACK RECORD
• $135mln VENTURE CAPITAL FUND
seed/early and growth stage investments
• TEAM OF EXPERIENCED ENTREPRENEURS
more than investment background: team of serial
entrepreneurs and professional business managers
• SIGNIFICANT NUMBER OF TRANSACTIONS
20+ with significant stake and another 10+ minority
investments
• OVERALL MATERIAL SUCCESS
Created total assets for over 10 billion $ starting
with only several millions of cash investment
• EXPERIENCE SCALING
1 business over $1bln, 7 ventures - over $100mln
revenue, 7 over $10mln revenue, 7 over $1mln –
all profitable
www.runacap.com Runa Capital Confidential

15. |15
HOW WE HELP
PRODUCT DEVELOPMENT BUSINESS DEVELOPMENT
• Assessment an efficient development • Reviewing and commenting business plan
process • Involving international experts
• Recommendations for troubleshooting • Developing specific marketing plans
• Help on software architecture • Developing efficient and profitable
• Implementing an efficient engineering business
process • Involving global partners
• Reviewing and commenting on product • Building and monitoring sales channels
development plans
• Search of key management positions for
• Assistance in hiring developers international development
• Budget control and product monitoring • Assistance in getting the first customers
OPERATIONS TAKING COMPANY TO NEXT LEVEL
• Registering companies and help with • Development of a long-term equity
corporate/legal issues story, finding next round of investors
• Support in setting you physical office in • Establishing corporate governance
various parts of the world framework
• Financial planning and budgeting, • Establishing stock-based management
accounting and reporting, tax advice and employee incentive schemes
• Support in filing domestic and foreign • Building the internal infrastructure:
patents finances, internal audit, investor relations
• Support in recruitment and executive • Involving third-party consultants:
search, other HR consulting auditors, tax and legal advisers
www.runacap.com Runa Capital Confidential

16. CASE STUDY: JELASTIC |16
«Runa is a very active investor. Initially, I thought we would have to ask them for useful
contacts, thoughts on go-to-market strategy etc. In reality, the situation is completely opposite
- Runa is a never-ending pro-active source of new opportunities and options, so our main job is
to choose the most relevant and effective solutions. We are very pleased to work with such
professionals.»
- Ruslan Synytskiy, Founder and CEO of Jelastic, Ukraine
DESCRIPTION
Jelastic is PaaS software installed in the data centers of partner IaaS
providers, which arms Java developers with a set of services that
can be used both for the development of new applications, and for
the use of existing web-applications of any complexity, including Jelastic - P
high-load use cases
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• Developed new concept and business model (originally focused on cloud based IDE, =2V- 08; - : 5; : - : $ ""#a927. J A. >
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RUNA PARTICIPATION
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www.runacap.com Runa Capital Confidential
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17. |17
WATCH FOR FUTURE ANNOUNCEMENTS!
Serguei
Beloussov
Sasha
Galitsky
Boris
Lozhkin
Victoria
Tigipko
Vasily
Khmelnitsky
www.runacap.com Runa Capital Confidential