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STID 3053 DECISION SUPPORT SYSTEM Azizah Ahmad Room 2022, UUM College of Arts & Sciences, IT Building E-mail: [email_address] ; Phone: 9284762

Objective ,[object Object],[object Object],[object Object],[object Object],[object Object],10/09/11 At the end of this lecture, student should be able to :

Opening Vignette ,[object Object],10/09/11

Why need computerized support? 10/09/11 Source: Turban et. al (2007)

Pressure Factors 10/09/11 Organization Markets (strong competition, blooming e-markets etc) Consumer demand (desire for quality, diversify of products, speed of delivery) Technology (more innovations, increasing info o/load etc) Societal (new regulations, diversified work force, decrease in departmental budget etc)

Managerial Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/09/11

Managerial decision making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/09/11 Goal Attainment: Output  Resources: Inputs

Managerial Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object],10/09/11

How computerized system support decision making? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/09/11

How computerized system support decision making? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/09/11

Framework for Computerized Decision Support 10/09/11 Source: Turban et. al (2007)

Type of Decision 10/09/11 Simon’s (1977) idea  decision-making processes fall along a continuum that ranges from highly structured to highly unstructured decisions. Decision support system is for semistructured & unstructured decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phases of decision making process 10/09/11 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Phases of decision making process 10/09/11 Exercise: You are considering to buy a brand new laptop. There are various model available in the market and you are facing difficulties in making decisions. Analyze and explain your activities to make decision using the Simon’s four phase model.

Phases of decision making process 10/09/11 Simon’s Model Activities Intelligence Phase Identify whether there is a problem without a laptop computer. Design Phase Determine parameters/criteria that describe the appropriate laptop to buy. Generate and analyze possible causes of action Choice Phase Make the actual decision and choose the laptop which are the most suits the identified parameters/criteria. Implementation Phase Buy the chosen laptop

Management Support System Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/09/11

Decision support systems(DSS) ,[object Object],[object Object],[object Object],10/09/11

Group support systems (GSS) ,[object Object],[object Object],[object Object],10/09/11

Enterprise(executive) information systems (EIS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/09/11

Enterprise Resources Planning(ERP) & Supply chain management (SCM) ,[object Object],[object Object],[object Object],[object Object],10/09/11

Knowledge management (KM) ,[object Object],[object Object],[object Object],[object Object],10/09/11

Expert system (ES) & Intelligent agent ,[object Object],[object Object],[object Object],[object Object],10/09/11

Artificial neural networks (ANN) ,[object Object],[object Object],[object Object],10/09/11

Hybrid support system ,[object Object],[object Object],[object Object],[object Object],[object Object],10/09/11

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