Slides used at the #item3 workshops on useful cl

1. Useful 'Cloud' Tools and Websites
Paul Webster (Twitter : @watfordgap)
14th May 2012

2. Good Morning and House
Keeping

3. “Social Media. They get all excited about gleaming technology
and clever gizmos. They talk in acronyms and begin sentences
with: “Did you know you can..” The rest of us just want to get on
with campaigning, fundraising or service delivery. We want to talk
about the people we work with, the communities we’re in and
the issues we’re passionate about. We want to find and talk to
people who can help us get change, deliver services or make a
difference”.
Well, Social Media is about all that, telling stories and having
conversations, having a space to do that … it just happens that the
space is on a computer.
(From ‘How to use New Media’ - Media Trust).

4. What we are going to do today
• Introductions
• Find out about social media and
'the cloud' and why they are
important
• Planning social media use
• Survey Monkey
• Mail Chimp
• Eventbrite
• Some other useful webtools
• Any Questions
• Have fun !
http://www.flickr.com/photos/virtuatron/

5. What sort of technology 'grumbles' does
your organisation have?
Time for manual tasks
Access to files
Cost of mailings
Others?

6. Social Media is ...
. . media rich, interactive, content served based on preferences,
open for comments, conversations WITH visitors encouraged.
Web 2.0
=Social Media
=New Media
=Social Networking

7. Are you on Social Media?
No? Probably – Yes!
Have you checked?!
Are you using Social Media?
Does your organisation have a website … that is interactive?
Have you got a blog?
Do you use YouTube or Flickr?
Are you on Facebook?
Do you Tweet?
Do you use web tools to improve organisational efficiency?
So, What is Social Media?

8. Social Networking – the numbers
• Of all the websites visited in UK, 2 are Social
Networks - Google (9.5%), Facebook (6.6%),
YouTube (3.5%), ebay (1.9%), WinMail (1.4%).
Google = 91% of search traffic. (HitWise – Feb 2012)
• 96% of aged 18-35 on one or more network
• Of the 48.6 million adult population (ONS),
77% have a Facebook profile, 66% are
YouTube users, 32% are on Twitter and 16%
have a presence on LinkedIn. (Umph Sept 2011 –
sample of 2,400 adults)
• 50% of Facebook users view their page daily
and (February 2012)
• YouTube 2nd most popular way to search for
content. 48hrs is uploaded every minute
• One to watch? Pinterest visits up from 50k to
over 300k in 1 month. (Nov 2011 Comscore)

9. Social Networking – the numbers
• Average social network user is aged 37
• LinkedIn it's 44, Twitter 39, Facebook 38 &
Bebo 28 (typical user younger)
• 52% of Facebook users are 18 to 34 yrs
• However of active social networking users,
55% of those over 65 are on Facebook & 19%
of all users are over 45
• 55% aged 18-34 check their social networks
at least once a day (June 2011)
• 30% check their status as soon as they wake
up, 81% never turn their phone off (Aug 2011)
So, its not a passing phase, but it is
important that organisations direct effort
to the right network(s)
http://bigbible.org.uk/2011/12/social-media-infographic/#.Tt6yloSrmSo
(From – Ofcom, www.clickymedia.co.uk & www.hitwise.com)

10. Use of social networks is 23% of time spent on internet in
UK, 159% increase in last 3 years.
76% of iPad users also have a desktop PC, but 9% bought
one to replace their desktop / laptop
Mobile web access will eclipse wired by 2015, 17% of UK
households already use phone as primary web access
Facebook mobile increased by 100% in last year
Android OS use grown from 5% to 47% (Dec 2009 to Dec
2011). Apple is 30%, Symbian <5%. (ComScrore Aug 2011)
Over 25 million Increase from 31% (2010) to 45% (2011) of people who
smartphones in use in UK connect to Internet from phone/tablet (ONS – Aug 2011)
51.3% of phone market
(Ofcom Aug2011 / ComScore Dec2011) 59% access social network, 49% to buy, 12% to check-in
43% of users have downloaded an 'app'
Bite-sized learning & volunteering whilst commuting
70% would give up alcohol for a week rather than phone

11. What social media will do
• Increases speed of communication – no faster way to
(Action) spread your message and communicate your project
updates than through social networking. Less of a
financial cost but ‘expense’ may be the time
• Widens message to people/groups that would normally
(Awareness) be missed using more traditional methods – ‘viral’
campaigns hugely powerful creating awareness
extremely efficiently
• Deepens to build new and different networks –
(Fundraising) communities of interest to bounce ideas off and
share experiences, increase commitment and
fundraising for campaigning activity. Start some
conversations!

12. What social media will do
• Generate on-line conversations and awareness about the
(Change) organisation or campaign, a consensus of
opinion or shared learning about ideas. Use RSS and
Google Alerts to stay ahead of developments in your
area of interest - build a ‘Listening Dashboard’, take a
survey of member views and opinions
• Joins together communities who are interested in the
(Action) similar things, have the same likes or are
striving for the same objectives. Facilitate and
manage events, tell your supporters and networks
about your work in a new way
• Commoncraft Video explaining Social Media

13. What is 'The Cloud'
Rather than installing software on your computer, a
'host' runs the software and services are accessed via
a browser over fast reliable internet connections.
Could be as simple as web-based email (like Hotmail or gMail), internet
banking, Google Docs or sites like Facebook, Doodle or Eventbrite.
Advantages Considerations
Sharing over dispersed network Speed & availability of
connection
Reduced capital & server costs Security & Data Protection
Remote & flexible working Migration costs
Host manages latest upgrades A new way to work
Data regularly & securely backed up ICT systems can't 'be seen'
Someone else 'can worry about ICT'
Software and File Storage is rented
http://www.commoncraft.com/video/cloud-computing

14. Types of services in the cloud
There are many services that can be accessed 'in the cloud' - which is
often used as just a marketing term. (See Off-site, Remote, As A Service)
Data backup tools Rackspace
Mail & News reader feeds Google Mail & Google Reader
File storage & sharing sites Dropbox
Office suites Google Docs, Microsoft 365, Docs.com
Productivity services/tools Doodle, Scribd, Slideshare
Learning in the cloud My Learning Pool, KnowHow NonProfit
Web hosting 123.reg
Telephones Virtual call centres & telephone systems
Video & Audio conference Skype, ooVoo, GoTo Meeting
http://www.commoncraft.com/video/cloud-computing

15. It's 'Relational' not 'Transactional' So, Social Networking
“The Conversational Web”, not a Broadcast.
is 'the leveller'.
Listen more than you talk – and interact
Link and Share, and Share again – this keeps Increases INCLUSION
the conversations flowing. Share other peoples and gives
news more than your own (maybe 10 to 1)
Communities a voice
We're all “content creators”. Our message is as
valid as anyone's – whatever size organisation.
Our campaigning voice can be just as loud
Increased Reach - traditional reporting barriers
broken down and communities empowered
Comment and Feedback – agree or disagree, as
this builds a community around a topic
Immediacy - what took days, takes hours, what
took minutes takes seconds!
Common Craft
Be Helpful – Be Generous - Say Thank You - What is Social Media Video
Share and you’ll be amazed what you get back!

16. Inclusion – Voluntary Sector audience
• Social networking shouldn't replace face to face communication
• Although 77% of households are connected and 30.1million
people access the internet every day (ONS 2011 / 2010), 8.4
million people have never been online
• Of this, 31% in low income households and 45% have
no post 16 qualifications
• 75% in BME communities don’t use internet regularly
• 43% put off using social media due to jargon
• Away from populated areas broadband and even 3G
access can be difficult (33% < 2mbps in Penrith & Borders)
• 1200+ partners pledged to help people get online,
find what they want online & then stay online.
Resources to help become a Digital Champion

17. Supporting Groups OASIS was developed by @JohnSheridan
John.Sheridan@SocialMedia404.com
• Know your objectives and what you want to say
• How can we support your work better
• Research where your audience are – do you know?
• Survey and find out, work in spaces where your target audience are
• Plan how to use the tools – have a strategy
• Run an event?, e-bulletin update? Do ‘as well as’ what you do
• Choose tool to match audience and implement
• Look at what other organisations have done, what works elsewhere?
• Sustain the conversation and say thank you
• Encourage people to return, keep it new, links from websites

18. The best website for the job
• Choose the way to convey message.
– Audio → Images → Video
– See Audioboo, Flickr, Pinterest, Bambuser, Youtube
• Choose the context to engage with audience.
– Blog → Facebook → Twitter
• Choose a useful (FREE) tool/s to help streamline work
– Finding out → Letting people know → Running events
– See Survey Monkey, MailChimp, Eventbrite
Can be a simple choice - Sharing a policy document between trustees
Can be a strategic choice - Moving all docs to cloud and eliminating file
server

19. Any Questions, so far?!
Refreshment
Break

20. Finding Out
Survey Monkey
www.surveymonkey.com
What it is
- online survey website
- drag and drop questions
- simple tick-box or grids
- multi-users

21. Finding Out
Survey Monkey
What it does
- generate graphs
- download spreadsheets
- event feedback forms
- logic based on responses

22. Finding Out
Survey Monkey
Free Version
- Unlimited surveys
- 10 questions per survey on 15 question types
- 20 survey templates with Progress bar & Page numbering
- 100 responses per survey
- Collect via weblink, email, Facebook or embed
Paid for Version - £24 per month
- No limit to surveys, questions, limit to 1000 responses
- Download survey responses
- Cross-tabulate responses from multiple questions
Other ones to look at
- Snap Surveys, Zoomerang, Lime Survey

23. Finding Out
Survey Monkey
Feedback on how it has been of benefit to organisations
- finding out more about what members needs are
- as a post-event feedback system
- useful graphs for presentations & funding bids
- timesaving vs annual paper based survey
- also see www.polleverywhere.com

24. Letting People Know
MailChimp
www.mailchimp.com
What it is
- mailing list management
- e-bulletin design
- engagement stats
- segmented subscribers

25. Letting People Know
MailChimp
What it does
- emails sent smoothly avoid spam
- handles bounces automatically
- use templates or build own
- easy import from Excel
- integration with social networks

26. Letting People Know
MailChimp
Free Version
- 2000 subscribers and 12000 emails per month
- Templates and Template Images including Merge Tags
- Unlimited Groups and Segments
- Offline and phone tools for stats and to collect new subscribers
Paid for Version - £9.22 (1000), £18.45 (2500) per month (and larger)
- Delivery Doctor and Inbox Inspector
- No limit to emails (price bands for subscribers)
- Enhanced targeting through subscribers social networks
- Personalised Auto-responder when new people join list
Other ones to look at
- TinyLetter, ConstantContact, DotMailer, Mailblaster

27. Letting People Know
MailChimp
Feedback on how it has been of benefit to organisations
- build & import lists of supporters & group / segment
- sign-up forms to embed on website
- template based design of campaigns & for re-use
- track e-bulletins sent, bounced, opened and clicked
- social media integration and reach measurement

28. Running Events
Eventbrite
www.eventbrite.co.uk
What it is
- online event management
- step by step process
- free if event is free
- booking, maps, tickets incl

29. Running Events
Eventbrite
What it does
- embed on website
- attendee books online
- send email reminders
- link with Mailchimp
- badges & check in lists

30. Running Events
Eventbrite
Free Version
- Unlimited events, Unlimited attendees
- Invite and manage attendee bookings
- Download attendee details and print reports
- Print badges and sign-in sheets
- Offline and phone tools for stats and to sign-in attendees
Paid for Version – No monthly fee
- 2.0% of price + £0.65 per ticket
- All versions have all features
Other ones to look at
- Meetup, Brown Paper Tickets, Amiando

31. Running Events
Eventbrite
Feedback on how it has been of benefit to organisations
- manual process of handling booking eliminated
- attendance emails and reminders are automatic
- badges and sign-in sheets printed
- link into Mailchimp to contact groups of contacts
- also use with Doodle to select a date

32. Other Cloud based tools and websites
• Communication
– Skype, Oovoo, ipadio, Screenr, Twitcasting
• Organising
Tools Del.icio.us, Bit.ly, CoverItLive,
– Doodle,
for Productivity/Support
• Collaboration
– Google Drive, Dropbox, Huddle, Tom’s Planner
• All-round useful
– Jing, PDFCreator, Scoop.it, Scribd, Slideshare

33. New way to interact – a Quick Response from visitors – QR Codes
Letting people know how to get involved in volunteering ...
http://www.nottinghamcvs.co.uk/files/Get%20involved%20-%20volunteer.doc
Create with - http://qrcode.kaywa.com/ : Read with - http://redlaser.com/ (app)
Works well for ... Bear in mind …
- Direct to difficult web address - No major benefit on a web page
- Print media & flyers - Check location has connection
- FREE to create and use - Needs smart phone
- Current 'buzz' - Check link hasn't changed

34. My Learning Pool
Cost effective e-learning for
communities
• Suite of 28 on-line e-learning training courses
• Aimed at people running small groups & organisations
• Suitable for individual charity workers & volunteers
• Costs just £25 per person per year
• Reduce time out of office and ensures consistent delivery
• Interactive and engaging learning experience
• Quiz and printable certificate on completion
• Learn at own pace - progress tracked, revisit modules
• Building block as part of blended learning

35. Social Media Surgery
http://www.youtube.com/watch?v=6_xf_Y37yNQ
People who want to see change +
People who use social media =
Organisations inspired in new ways
of using technology
Informal (Tea & Cake too!)
No Lectures, No Selling, Locally led
Derby, Nottingham, Your area next?

36. Measuring Success
- Check how many times links are clicked if using Bit.ly
- Listen what's said about your organisation using Topsy
- Monitor. Google Analytics, Facebook Insights &
Wordpress page visits
- Measure. Tweetreach, Twitalyzer, SocialBro, www.twentyfeet.com
- Visualize. Infographics on Visual.y, My Social Strand
BUT …. real success is not just about the numbers
- Tell stories of real people and real changes
- Find out how people heard about you
- Build relationships & success by joining in conversations
- Social media presence an reflection of your organisation
- Engage press, funders, authorities with pictures and video
- Say Thank You!

37. What's next in the Cloud?
Bite-sized Consumption of learning & information
Mobile Tablets & Phones is only growing
Visual Image & Video based content dominate
Virtual Google Glass – Virtual & Immersive
Smart NFC Near Field Communication payments
But we should always ask, How is this relevant to the
sector and how will it help work with communities

38. Reflection on Social Media tools
• What ideas do you have for your use from this workshop?
• How could your organisation use or make more of these websites?
• How will you work more effectively using them?
• What gaps are there in supporting groups?
• Have you any UnAnswered Questions?!
• How can we keep the conversation going?

39. Useful links and websites
• ITEM3 www.item3.org.uk
• DAIN Project www.dainproject.org/
• My Learning Pool www.mylearningpool.com
• Social Media Surgeries www.socialmediasurgery.com
• Charity Comms www.charitycomms.org.uk/
• KnowHow Non-Profit www.knowhownonprofit.org.uk
• Jargonbuster www.socialbysocial.com/book/a-to-z
• ICT Knowledgebase www.ictknowledgebase.org.uk
• The Very Tiger Blog www.theverytiger.com/
• Watfordgap Services www.watfordgapservices.org.uk
• Workshop Resources www.scribd.com/watfordgap/shelf
• Charity Technology Trust www.ctxchange.org

40. paul.webster@purplezebra.org.uk
Paul Webster (Twitter : @watfordgap)
Thank You