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How reed.co.uk broke YouTube click through rates - iCrossing Display Day
1. How we broke YouTube
click-through rates and
5 top tips so you might be able to
do something as good in the
future.
Oliver Hughes – iCrossing
Jamie Bodkin – reed.co.uk
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15. Testing The Water
Ran 30 second ad
Supported September 2012 TV Campaign
1.06% CTR
£0.60 CPC
Not bad. A little unsatisfactory
Google HQ Video Workshops
Team left us one clear piece of advice…
44. Selling in can take time
Be brave, take some risks
Consider clever ways to save costs
Understand not everything will work
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45. What's Next For Us?
Started planning for Jan 2015
Multi Channel / Multi Device Approach
Try, test and learn some more
700% Budget Increase Over Two Years
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