Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)

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On May 3, 2012, iCrossing thought leaders explained in detail tips for using the new Facebook to build a closer relationship with your audiences by being visible, useful, usable, desirable, and engaging. Additionally, we discussed how Facebook has evolved into a full-scale, social marketing platform with a great focus on expression, reach, and response. THIS VERSION CONTAINS THE AUDIO FROM THE WEBINAR.

Tecnologia Negócios

With you today

Ashmi Elizabeth Dang
Engagement Planner, iCrossing

Doug Platts
Senior Director, Natural Search, iCrossing

Nirmal Nijjar
Senior Media Manager, iCrossing

2

EXPRESS IDENTITY WITH BRANDING

1

2

3 4

6

PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS

8

REACH GENERATOR PLACES POSTS AS PREMIUM ADS

12

GUARANTEED TO REACH 75% OF MONTHLY FANS

13

POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY

14

Thank you
A copy of this presentation and audio recording will be available at
www.slideshare.net/icrossing within three business days.

Ashmi Elizabeth Dang
Ashmi.Dang@icrossing.com
Stay connected with iCrossing
Find out more at www.icrossing.com
Doug Platts
Call us toll-free at 866.620.3780
Doug.Platts@icrossing.com
Become a fan at facebook.com/icrossing
Follow us on twitter @icrossing
Nirmal Nijjar
Nirmal.Nijjar@icrossing.com

23

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Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)

1. A New Facebook Has Launched for Business An iCrossing Webinar May 3, 2012 | 2:00pm Eastern

2. With you today Ashmi Elizabeth Dang Engagement Planner, iCrossing Doug Platts Senior Director, Natural Search, iCrossing Nirmal Nijjar Senior Media Manager, iCrossing 2

3. Facebook Pages: Mission Control for Your Brand on Facebook 3

4. EXPRESSION, REACH, AND RESPONSE 4

5. ABOVE THE FOLD 1 2 3 5

6. EXPRESS IDENTITY WITH BRANDING 1 2 3 4 6

7. WHO GOT IT RIGHT 7

8. PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS 8

9. OFFERS 9

10. MANAGEMENT TOOLS 10

11. Paid Media and Marketing 11

12. REACH GENERATOR PLACES POSTS AS PREMIUM ADS 12

13. GUARANTEED TO REACH 75% OF MONTHLY FANS 13

14. POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY 14

15. The Implications to Search 15

16. INCREASED BREADTH & DEPTH OF BRAND 16

17. RECENCY IS THE NEW RELEVANCY 17

18. SOCIALLY RELEVANT SEARCH RESULTS 18

19. IDENTIFY INFLUENCERS FOR YOUR BRAND 19

20. A NEW KID ON THE BLOCK? 20

21. THE NEWS FEED REMAINS THE PRIORITY 21

22. Q&A To find out how you can further build your connected brand, contact us: FindOut@icrossing.com Download your copy of The CMO’s Guide to the New Facebook on our website: www.icrossing.com 22

23. Thank you A copy of this presentation and audio recording will be available at www.slideshare.net/icrossing within three business days. Ashmi Elizabeth Dang Ashmi.Dang@icrossing.com Stay connected with iCrossing Find out more at www.icrossing.com Doug Platts Call us toll-free at 866.620.3780 Doug.Platts@icrossing.com Become a fan at facebook.com/icrossing Follow us on twitter @icrossing Nirmal Nijjar Nirmal.Nijjar@icrossing.com 23

Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)

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